Okta
Principal Product Marketing Manager, Auth0 (AI)
Okta, Chicago, Illinois, United States, 60290
Overview
Join to apply for the
Principal Product Marketing Manager, Auth0 (AI)
role at
Okta Auth0 AI portfolio leadership: Own the go-to-market for Auth0’s AI products starting with Auth for GenAI and expanding to future AI-driven products. If you’re a product marketer with a technical background (or a product manager who has led technical launches), this is a unique opportunity to define a new category at the intersection of AI, security, and developer experience. What You’ll Be Doing
Own the technical narrative: translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation. Partner closely with Product and Engineering: serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements. Lead GTM for emerging products: design and execute launches from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from executives. Create technical proof points: build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision-makers. Enable the field: arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures. Represent Auth0 externally: speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected. Measure impact: define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy. What You’ll Bring
Education/Background: Bachelor’s or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred. Experience: 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software. Direct experience launching AI-enabled products preferred. AI fluency: Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit). Identity/security knowledge: Familiarity with OAuth/OIDC, authorization models, and security best practices for developers. Technical storytelling: Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers. Hands-on builder mindset: Comfortable with SDKs, APIs, and technical demos to validate and showcase value. Cross-functional leadership: Track record of driving GTM across Product, Engineering, Sales, and Marketing. Why Join Us
At Okta, we don’t just talk about the future—we’re building it. With Auth0 for AI Agents, we’re defining how identity powers the next wave of applications. This is your chance to shape a new product line, influence an emerging market, and set the standard for secure, trusted AI experiences. We value diversity of backgrounds and experiences, and we encourage you to apply even if you don’t meet every requirement listed. Compensation and Benefits
The OTE range for this position for candidates located in the San Francisco Bay area is between $187,000—$281,000 USD. The annual OTE range for candidates located in California, Colorado, New York, and Washington is between $167,000—$251,000 USD. Canada ranges: salary ranges vary; Okta offers equity (where applicable), bonus, and benefits including health, dental, vision, RRSP with match, healthcare spending, telemedicine, and paid leave. For Total Rewards details, visit: https://rewards.okta.com/us or https://rewards.okta.com/can. What you can look forward to as a Full-Time Okta employee: Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.
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Join to apply for the
Principal Product Marketing Manager, Auth0 (AI)
role at
Okta Auth0 AI portfolio leadership: Own the go-to-market for Auth0’s AI products starting with Auth for GenAI and expanding to future AI-driven products. If you’re a product marketer with a technical background (or a product manager who has led technical launches), this is a unique opportunity to define a new category at the intersection of AI, security, and developer experience. What You’ll Be Doing
Own the technical narrative: translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation. Partner closely with Product and Engineering: serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements. Lead GTM for emerging products: design and execute launches from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from executives. Create technical proof points: build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision-makers. Enable the field: arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures. Represent Auth0 externally: speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected. Measure impact: define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy. What You’ll Bring
Education/Background: Bachelor’s or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred. Experience: 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software. Direct experience launching AI-enabled products preferred. AI fluency: Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit). Identity/security knowledge: Familiarity with OAuth/OIDC, authorization models, and security best practices for developers. Technical storytelling: Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers. Hands-on builder mindset: Comfortable with SDKs, APIs, and technical demos to validate and showcase value. Cross-functional leadership: Track record of driving GTM across Product, Engineering, Sales, and Marketing. Why Join Us
At Okta, we don’t just talk about the future—we’re building it. With Auth0 for AI Agents, we’re defining how identity powers the next wave of applications. This is your chance to shape a new product line, influence an emerging market, and set the standard for secure, trusted AI experiences. We value diversity of backgrounds and experiences, and we encourage you to apply even if you don’t meet every requirement listed. Compensation and Benefits
The OTE range for this position for candidates located in the San Francisco Bay area is between $187,000—$281,000 USD. The annual OTE range for candidates located in California, Colorado, New York, and Washington is between $167,000—$251,000 USD. Canada ranges: salary ranges vary; Okta offers equity (where applicable), bonus, and benefits including health, dental, vision, RRSP with match, healthcare spending, telemedicine, and paid leave. For Total Rewards details, visit: https://rewards.okta.com/us or https://rewards.okta.com/can. What you can look forward to as a Full-Time Okta employee: Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.
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