Heritage Auctions
Creative Director, Social Media Marketing
Heritage Auctions, Beverly Hills, California, United States, 90211
Overview
Creative Director, Social Media Marketing
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Heritage Auctions Join a world-class team at Heritage Auctions, engaging with a global collector community and shaping the future of the auction world through bold, innovative social media strategies. Heritage is the largest US-founded fine art and collectibles auction house with offices in Dallas, New York, Chicago, Beverly Hills, London, Tokyo, Hong Kong, and a broad global footprint. We are seeking a strategic, creative, and visionary
Social Media Creative Director
to lead our digital presence, guide a talented team, and collaborate across functions to make Heritage’s social channels indispensable for collectors. This role may be based in Dallas or Beverly Hills, with travel as needed. Location:
Dallas or Beverly Hills.
Compensation:
$150-$200K + bonus, commensurate with experience. Essential duties & responsibilities are listed below. Responsibilities
Develop and execute a comprehensive social media marketing strategy across platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) that supports corporate marketing objectives and grows reach, engagement, and loyalty. Lead day-to-day operations and manage a team of social media professionals, providing guidance, feedback, and support. Oversee creation of visually compelling, authentic content highlighting Heritage’s diverse categories. Manage the social media content calendar to ensure relevance, engagement, and timeliness. Develop and implement social media advertising campaigns, including budget management, targeting, and measurement. Collaborate with Consignment Directors for interviews with experts and consignors across categories; work with Video department to produce high-quality photo and video content optimized for social. Cultivate a forward-thinking, creative team culture; champion new formats, emerging platforms, and breakthrough ideas. Transform key cultural and auction moments into standout social campaigns. Partner with Public Relations and Marketing teams to align social campaigns with broader initiatives and announcements. Set, track, and analyze KPIs to optimize content and campaigns using data and insights. Stay up-to-date with social media trends and best practices; apply knowledge to enhance the organization’s strategy. Build relationships with influencers, customers, and partners to extend reach. Collaborate with other departments to ensure consistent messaging; travel to cover auctions and events as needed; be prepared for occasional travel between Beverly Hills and Dallas. Qualifications
Education & Experience: Extensive experience in social media marketing, including at least 3 years in a management role. Proven track record of multi-platform campaigns (Facebook, Twitter/X, Instagram, LinkedIn, etc.). Strong analytical skills with ability to translate metrics into decisions. Excellent writing, communication, and leadership skills; ability to manage a team and collaborate cross-functionally. Interpersonal skills and strong interview abilities. Deep understanding of social media technologies, trends, and best practices. Experience with social media advertising, including budgeting, targeting, and measurement. Strong project management skills with ability to manage multiple initiatives. Benefits
Medical, Dental, Vision coverage Paid time off 401k savings plans Daily Pay: Access your pay when you need it EEO
Heritage Auctions welcomes applications from women, minorities, veterans, mature workers, and persons with disabilities. EOE Additional
Seniority level: Director Employment type: Full-time Job function: Design, Art/Creative, and IT Industries: Retail Luxury Goods and Jewelry
#J-18808-Ljbffr
Creative Director, Social Media Marketing
at
Heritage Auctions Join a world-class team at Heritage Auctions, engaging with a global collector community and shaping the future of the auction world through bold, innovative social media strategies. Heritage is the largest US-founded fine art and collectibles auction house with offices in Dallas, New York, Chicago, Beverly Hills, London, Tokyo, Hong Kong, and a broad global footprint. We are seeking a strategic, creative, and visionary
Social Media Creative Director
to lead our digital presence, guide a talented team, and collaborate across functions to make Heritage’s social channels indispensable for collectors. This role may be based in Dallas or Beverly Hills, with travel as needed. Location:
Dallas or Beverly Hills.
Compensation:
$150-$200K + bonus, commensurate with experience. Essential duties & responsibilities are listed below. Responsibilities
Develop and execute a comprehensive social media marketing strategy across platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) that supports corporate marketing objectives and grows reach, engagement, and loyalty. Lead day-to-day operations and manage a team of social media professionals, providing guidance, feedback, and support. Oversee creation of visually compelling, authentic content highlighting Heritage’s diverse categories. Manage the social media content calendar to ensure relevance, engagement, and timeliness. Develop and implement social media advertising campaigns, including budget management, targeting, and measurement. Collaborate with Consignment Directors for interviews with experts and consignors across categories; work with Video department to produce high-quality photo and video content optimized for social. Cultivate a forward-thinking, creative team culture; champion new formats, emerging platforms, and breakthrough ideas. Transform key cultural and auction moments into standout social campaigns. Partner with Public Relations and Marketing teams to align social campaigns with broader initiatives and announcements. Set, track, and analyze KPIs to optimize content and campaigns using data and insights. Stay up-to-date with social media trends and best practices; apply knowledge to enhance the organization’s strategy. Build relationships with influencers, customers, and partners to extend reach. Collaborate with other departments to ensure consistent messaging; travel to cover auctions and events as needed; be prepared for occasional travel between Beverly Hills and Dallas. Qualifications
Education & Experience: Extensive experience in social media marketing, including at least 3 years in a management role. Proven track record of multi-platform campaigns (Facebook, Twitter/X, Instagram, LinkedIn, etc.). Strong analytical skills with ability to translate metrics into decisions. Excellent writing, communication, and leadership skills; ability to manage a team and collaborate cross-functionally. Interpersonal skills and strong interview abilities. Deep understanding of social media technologies, trends, and best practices. Experience with social media advertising, including budgeting, targeting, and measurement. Strong project management skills with ability to manage multiple initiatives. Benefits
Medical, Dental, Vision coverage Paid time off 401k savings plans Daily Pay: Access your pay when you need it EEO
Heritage Auctions welcomes applications from women, minorities, veterans, mature workers, and persons with disabilities. EOE Additional
Seniority level: Director Employment type: Full-time Job function: Design, Art/Creative, and IT Industries: Retail Luxury Goods and Jewelry
#J-18808-Ljbffr