TikTok
Overview
TikTok Shop - Integrated Campaign Marketing Manager Responsibilities
Campaign Strategy & Planning: Translate business and marketing objectives into integrated GTM campaign strategies; Lead campaign development from concept to execution, aligning with business goals and seasonal priorities; Own campaign briefing processes, ensuring clear roles, deliverables, and milestones across cross-functional partners (e.g. social, CRM, clusters, media, creative); Develop integrated GTM plans that span paid, owned, and earned channels. Project Management: Drive cross-functional project timelines, ensuring on-time delivery of all marketing assets and activations; Coordinate with creative, ops, and channel teams to track progress, troubleshoot blockers, and deliver end-to-end campaign excellence; Serve as point of accountability for campaign readiness and launch timelines. Execution & Optimization: Partner closely with CRM, Social, Creator, and Media teams to launch campaigns across multiple touchpoints; Monitor campaign performance and identify optimization levers in real-time; Lead campaign retrospectives, synthesizing learnings into actionable insights. Qualifications
Minimum Qualifications: 5 years of experience in campaign marketing, brand strategy, or integrated marketing roles; Experience marketing an e-commerce, social commerce, consumer/DTC brand, tech environment, marketplace; Proven ability to lead complex, multi-channel campaigns from strategy to execution; Experience working in or with fast-moving companies (tech, social, DTC, media); Comfort with data and brand lift/performance analysis. Preferred Qualifications: Familiar with TikTok and other content platforms; experience in content-driven commerce is a strong plus; Strong organizational and project management skills; ability to lead through ambiguity and manage multiple timelines; Solid understanding of marketing channels including email, social, paid media, creator, and content marketing; Deep knowledge of digital trends, internet culture, consumer behavior, and audience insights; Effective communicator with strong interpersonal skills; experienced in building internal and external partnerships. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. EEO & Accommodation
TikTok is committed to providing reasonable accommodations in recruitment processes for candidates with disabilities or other protected reasons. If you need assistance or an accommodation, please reach out.
#J-18808-Ljbffr
TikTok Shop - Integrated Campaign Marketing Manager Responsibilities
Campaign Strategy & Planning: Translate business and marketing objectives into integrated GTM campaign strategies; Lead campaign development from concept to execution, aligning with business goals and seasonal priorities; Own campaign briefing processes, ensuring clear roles, deliverables, and milestones across cross-functional partners (e.g. social, CRM, clusters, media, creative); Develop integrated GTM plans that span paid, owned, and earned channels. Project Management: Drive cross-functional project timelines, ensuring on-time delivery of all marketing assets and activations; Coordinate with creative, ops, and channel teams to track progress, troubleshoot blockers, and deliver end-to-end campaign excellence; Serve as point of accountability for campaign readiness and launch timelines. Execution & Optimization: Partner closely with CRM, Social, Creator, and Media teams to launch campaigns across multiple touchpoints; Monitor campaign performance and identify optimization levers in real-time; Lead campaign retrospectives, synthesizing learnings into actionable insights. Qualifications
Minimum Qualifications: 5 years of experience in campaign marketing, brand strategy, or integrated marketing roles; Experience marketing an e-commerce, social commerce, consumer/DTC brand, tech environment, marketplace; Proven ability to lead complex, multi-channel campaigns from strategy to execution; Experience working in or with fast-moving companies (tech, social, DTC, media); Comfort with data and brand lift/performance analysis. Preferred Qualifications: Familiar with TikTok and other content platforms; experience in content-driven commerce is a strong plus; Strong organizational and project management skills; ability to lead through ambiguity and manage multiple timelines; Solid understanding of marketing channels including email, social, paid media, creator, and content marketing; Deep knowledge of digital trends, internet culture, consumer behavior, and audience insights; Effective communicator with strong interpersonal skills; experienced in building internal and external partnerships. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. EEO & Accommodation
TikTok is committed to providing reasonable accommodations in recruitment processes for candidates with disabilities or other protected reasons. If you need assistance or an accommodation, please reach out.
#J-18808-Ljbffr