Mediabistro
Social Director, Creative Professional and Creator
Mediabistro, San Jose, California, United States, 95199
Overview
Social Director, Creative Professional and Creator — join to apply for the Social Director, Creative Professional and Creator role at Adobe. Our Company Changing the world through digital experiences is what Adobe’s all about. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re committed to equality of opportunity and to hiring the very best, with ideas coming from across the organization. The Opportunity
The Director of Social Strategy for Creator and Creative Professional is a subject matter authority and leader responsible for shaping a cohesive social marketing vision for Adobe\'s Creative Suite on social. This role reports to the Global Head of Social and partners with cross-functional teams to integrate social-first programs into broader marketing objectives, ensuring impactful product launches, audience engagement, programs and activations, and driving measurable results and business impact. Responsibilities
Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, performance marketing, web, and Community. Serve as the primary point of contact for integrating social strategies into larger marketing plans, working with multiple cross-functional partners. Champion social for key audiences. Demonstrate a robust understanding of the creative profession and creator audiences. Gather and use audience data to build audience-centric strategies that deliver business value. Drive platform and channel strategies to achieve brand consistency and optimize audience engagement across social platforms. Develop clear creative briefs that inspire world-class social creative. Pioneer innovative approaches to social marketing designed to drive awareness and product trial/use. Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts. Write clear briefs for creatives that inspire and shape great social-first work. Partner with Growth & Measurement teams to assess success of social and influencer initiatives, optimizing for ROI and impact. Lead and mentor a team, fostering a culture of creativity, partnership, and accountability. Supervise social media budgets, ensuring efficient allocation to achieve campaign goals. Stay ahead of platform innovations to keep Adobe\'s creative applications top of mind for social audiences. Qualifications
Proven experience in social media strategy and program management, preferably in a leadership role. Experience developing creative briefs. Deep understanding of social media platforms, trends, and audience engagement tactics. Strong communication and partnership skills to align cross-functional teams and collaborators. Demonstrated expertise in coordinating budgets and using data-driven insights for performance optimization. Ability to lead, inspire, and develop a high-performing team. Analytical mindset with the ability to measure, interpret, and act on performance metrics. Forward-thinking approach to identifying and using emerging social media trends and technologies. Compensation and Notices
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is
146,300 - 267,600
annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices
California:
Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado:
Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts:
Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. Job details
Seniority level:
Director Employment type:
Full-time Job function:
Other Industries:
Advertising Services, IT Services and IT Consulting, and Software Development J-18808-Ljbffr
#J-18808-Ljbffr
Social Director, Creative Professional and Creator — join to apply for the Social Director, Creative Professional and Creator role at Adobe. Our Company Changing the world through digital experiences is what Adobe’s all about. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re committed to equality of opportunity and to hiring the very best, with ideas coming from across the organization. The Opportunity
The Director of Social Strategy for Creator and Creative Professional is a subject matter authority and leader responsible for shaping a cohesive social marketing vision for Adobe\'s Creative Suite on social. This role reports to the Global Head of Social and partners with cross-functional teams to integrate social-first programs into broader marketing objectives, ensuring impactful product launches, audience engagement, programs and activations, and driving measurable results and business impact. Responsibilities
Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, performance marketing, web, and Community. Serve as the primary point of contact for integrating social strategies into larger marketing plans, working with multiple cross-functional partners. Champion social for key audiences. Demonstrate a robust understanding of the creative profession and creator audiences. Gather and use audience data to build audience-centric strategies that deliver business value. Drive platform and channel strategies to achieve brand consistency and optimize audience engagement across social platforms. Develop clear creative briefs that inspire world-class social creative. Pioneer innovative approaches to social marketing designed to drive awareness and product trial/use. Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts. Write clear briefs for creatives that inspire and shape great social-first work. Partner with Growth & Measurement teams to assess success of social and influencer initiatives, optimizing for ROI and impact. Lead and mentor a team, fostering a culture of creativity, partnership, and accountability. Supervise social media budgets, ensuring efficient allocation to achieve campaign goals. Stay ahead of platform innovations to keep Adobe\'s creative applications top of mind for social audiences. Qualifications
Proven experience in social media strategy and program management, preferably in a leadership role. Experience developing creative briefs. Deep understanding of social media platforms, trends, and audience engagement tactics. Strong communication and partnership skills to align cross-functional teams and collaborators. Demonstrated expertise in coordinating budgets and using data-driven insights for performance optimization. Ability to lead, inspire, and develop a high-performing team. Analytical mindset with the ability to measure, interpret, and act on performance metrics. Forward-thinking approach to identifying and using emerging social media trends and technologies. Compensation and Notices
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is
146,300 - 267,600
annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices
California:
Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado:
Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts:
Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. Job details
Seniority level:
Director Employment type:
Full-time Job function:
Other Industries:
Advertising Services, IT Services and IT Consulting, and Software Development J-18808-Ljbffr
#J-18808-Ljbffr