Magic Spoon
Overview
Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we\u2019ve brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Treats and Protein Granola we\u2019re continuing to find new ways to make mornings magical - all made possible by our incredible team.
We\u2019re looking for a creatively-minded marketing leader to evolve how the Magic Spoon brand shows up as we continue to grow across products and channels. Not only will you be responsible for shepherding our brand look and feel, you will bring it to life by overseeing our internal creative team and brand marketing team across organic social, partnerships, PR, and CX. You\u2019ll be an inspiring leader to a team of 4 and infuse a creative and category-defining spark into all of our marketing efforts.
The role will report to the Chief Commercial Officer. This role is based in New York and will work from our Soho office 3 days per week.
Responsibilities
Own and Evolve how the Magic Spoon Brand shows up
Define and evolve the brand\u2019s look, feel, and tone of voice, reinforcing our unique POV across all products and channels
Partner closely with our Head of Growth, Head of Innovation, Insights, & Retail Marketing, and Head of Sales to integrate cohesive storytelling across every channel
Develop guardrails to ensure consistency across all consumer-facing touchpoints
Stay ahead of trends by tracking the food & nutrition zeitgeist and creative innovations in the market
Oversee Brand Marketing Channels
Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience.
Social: Guide strategy and manage one direct report in content planning and creation for Instagram, TikTok, and emerging platforms
PR: Set annual PR goals and direct agency partners to maximize impressions and awareness
Partnerships: Identify and execute meaningful collaborations with brands and individuals
CX & Community: Ensure brand-aligned messaging across email/social and foster deeper fan engagement
Lead our Creative Function
Manage our in-house creative team, delivering high-impact assets across packaging, photography/video, digital, email, and retail
Oversee freelancers and agencies to expand capabilities as needed
Own Budgets & Resources
Set and manage creative and non-working spend budgets across brand and creative pillars, ensuring effective allocation to strategic goals
Drive Campaign Development
Concept and guide creative for launches, seasonal moments, and retail expansions
Collaborate with Growth and Retail Marketing to bring campaigns to life in channel-appropriate ways, driving both buzz and sales velocity
Partner with Innovation & Insights to turn market and consumer data into campaign opportunities.
Lead & develop your team
Lead and coach a team of four creatives and brand marketers, fostering a culture of creativity, collaboration, and professional growth while building a category-defining brand.
Qualifications
10+ years of CPG brand marketing experience, ideally at a digitally native, yet retail oriented food or wellness brand
3+ years of people management
Experience leading in-house creative and organic social teams
A natural inclination to seek out and learn from new brands and notable activity in F&B and wellness spaces; you\u2019re the one buying the weird new snacks at the grocery store
Experience leading brand marketing campaigns from concept to execution on social, PR, and relevant partnerships
An obsession with brand, creative, and storytelling
A love of all things food, fitness, wellness, and startups
Benefits
Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance
401(k)
Generous parental leave
Flexible vacation
Catered lunch in office
Dog friendly office
Unlimited cereal
What we value
Hold on to the Dream
Adult life shouldn\u2019t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it
Don\u2019t miss the bowl for the loops
We\u2019re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness
Be a Fruit Loop in a world of Cheerios
Bring your whole, unique self to work, celebrate and care for everyone
Pour your own milk and don\u2019t be afraid to spill a little
We trust you, use your best judgment to make decisions. Mistakes are inevitable, let\u2019s learn from them!
No Added Sugar
We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.
Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table. Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $200,000-240,000.
#J-18808-Ljbffr
We\u2019re looking for a creatively-minded marketing leader to evolve how the Magic Spoon brand shows up as we continue to grow across products and channels. Not only will you be responsible for shepherding our brand look and feel, you will bring it to life by overseeing our internal creative team and brand marketing team across organic social, partnerships, PR, and CX. You\u2019ll be an inspiring leader to a team of 4 and infuse a creative and category-defining spark into all of our marketing efforts.
The role will report to the Chief Commercial Officer. This role is based in New York and will work from our Soho office 3 days per week.
Responsibilities
Own and Evolve how the Magic Spoon Brand shows up
Define and evolve the brand\u2019s look, feel, and tone of voice, reinforcing our unique POV across all products and channels
Partner closely with our Head of Growth, Head of Innovation, Insights, & Retail Marketing, and Head of Sales to integrate cohesive storytelling across every channel
Develop guardrails to ensure consistency across all consumer-facing touchpoints
Stay ahead of trends by tracking the food & nutrition zeitgeist and creative innovations in the market
Oversee Brand Marketing Channels
Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience.
Social: Guide strategy and manage one direct report in content planning and creation for Instagram, TikTok, and emerging platforms
PR: Set annual PR goals and direct agency partners to maximize impressions and awareness
Partnerships: Identify and execute meaningful collaborations with brands and individuals
CX & Community: Ensure brand-aligned messaging across email/social and foster deeper fan engagement
Lead our Creative Function
Manage our in-house creative team, delivering high-impact assets across packaging, photography/video, digital, email, and retail
Oversee freelancers and agencies to expand capabilities as needed
Own Budgets & Resources
Set and manage creative and non-working spend budgets across brand and creative pillars, ensuring effective allocation to strategic goals
Drive Campaign Development
Concept and guide creative for launches, seasonal moments, and retail expansions
Collaborate with Growth and Retail Marketing to bring campaigns to life in channel-appropriate ways, driving both buzz and sales velocity
Partner with Innovation & Insights to turn market and consumer data into campaign opportunities.
Lead & develop your team
Lead and coach a team of four creatives and brand marketers, fostering a culture of creativity, collaboration, and professional growth while building a category-defining brand.
Qualifications
10+ years of CPG brand marketing experience, ideally at a digitally native, yet retail oriented food or wellness brand
3+ years of people management
Experience leading in-house creative and organic social teams
A natural inclination to seek out and learn from new brands and notable activity in F&B and wellness spaces; you\u2019re the one buying the weird new snacks at the grocery store
Experience leading brand marketing campaigns from concept to execution on social, PR, and relevant partnerships
An obsession with brand, creative, and storytelling
A love of all things food, fitness, wellness, and startups
Benefits
Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance
401(k)
Generous parental leave
Flexible vacation
Catered lunch in office
Dog friendly office
Unlimited cereal
What we value
Hold on to the Dream
Adult life shouldn\u2019t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it
Don\u2019t miss the bowl for the loops
We\u2019re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness
Be a Fruit Loop in a world of Cheerios
Bring your whole, unique self to work, celebrate and care for everyone
Pour your own milk and don\u2019t be afraid to spill a little
We trust you, use your best judgment to make decisions. Mistakes are inevitable, let\u2019s learn from them!
No Added Sugar
We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.
Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table. Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $200,000-240,000.
#J-18808-Ljbffr