Omni Hotels & Resorts
Overview
The Omni Dallas Hotel, in the center of the revitalized downtown Dallas, is connected via sky bridge to the Dallas Convention Center and close to restaurants, shops, entertainment and more. The Omni Dallas Hotel is built to meet the U.S. Green Building Council LEED Gold Certification standards, placing it on the forefront of environmental awareness and conservation in the city. The Omni Dallas Hotel’s associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Dallas Hotel may be your perfect match. Job Description
The
Digital Marketing Manager
is responsible for developing, executing, and optimizing digital marketing strategies to drive awareness, engagement, and direct bookings for the hotel. This role plays a key part in enhancing the hotel’s online presence across all digital channels, including websites and emails etc. Working closely with the rest of the Marketing team including Revenue, Sales, Catering, Spa and Food and Beverage, the Digital Marketing Manager ensures cohesive messaging and a seamless customer journey across all platforms. The ideal candidate is both analytical and creative, with a strong understanding of the hospitality industry, digital trends, and performance-driven marketing. Location: Onsite at Omni Dallas Hotel Responsibilities
Develop and manage the hotel's e-commerce strategy through all online marketing efforts including traffic and revenue programs via SEO, SEM, email, display and other online mechanisms. Measure key performance metrics in Google Analytics and other available tools to identify trends and opportunities by customer behavior and geo data. Provide key stakeholders with monthly reporting summaries using GA4, Digital Scorecards and Vendor reports. Focus on increasing web direct share and brand.com distribution. Manage all digital channels including Omnidallas.com, landing sites, partner websites such as Visit Dallas, Expedia, Booking.com, OpenTable, Yelp, etc. Manage all Google Business listings at the hotel level including outlets and spa. Own online travel agencies and partners with Revenue Management and Sales on overall digital strategies. Review, assess and manage content and imagery on all digital channels, along with partner websites. Participate in Corporate digital marketing calls to learn and discuss current trends, campaign initiatives, best practices, etc. Assist in developing annual marketing plans and budgets in support of the hotel’s short-term and long-term strategies. Qualifications
Bachelor’s degree in Marketing. Minimum of 2+ years of progressive marketing experience, including strategic campaign planning and multi-channel oversight. Strong understanding of digital, traditional, and experiential marketing channels. Certified or demonstrated proficiency in Google Analytics (GA4), with experience using analytics tools to drive decision-making. Experience planning, launching and optimizing paid campaigns on platforms such as Meta and Google Ads. Proven ability to analyze campaign data, extract insights and translate findings into strategic actions. Strong written and verbal communication skills; able to present ideas and results clearly to both technical and non-technical audiences. Highly organized with a sharp attention to detail and the ability to manage multiple projects in a fast-paced environment. Experience in hospitality or travel marketing is preferred. Demonstrated success managing budgets, creative teams, and agency relationships. Experience managing or mentoring direct reports or dotted-line contributors. Team-building skills with a collaborative, proactive approach. Ability to influence across multiple departments and stakeholder groups. (this position is not bonus eligible) Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available; EEOC poster and OFCCP Pay Transparency policy statement apply. If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please email applicationassistance@omnihotels.com. Employment details
Seniority level: Entry level Employment type: Full-time Job function: Marketing and Sales Industries: Hospitality Referrals increase your chances of interviewing at Omni Hotels & Resorts by 2x Get notified about new Digital Marketing Manager jobs in Dallas, TX. Dallas, TX $90,000.00-$120,000.00
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The Omni Dallas Hotel, in the center of the revitalized downtown Dallas, is connected via sky bridge to the Dallas Convention Center and close to restaurants, shops, entertainment and more. The Omni Dallas Hotel is built to meet the U.S. Green Building Council LEED Gold Certification standards, placing it on the forefront of environmental awareness and conservation in the city. The Omni Dallas Hotel’s associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Dallas Hotel may be your perfect match. Job Description
The
Digital Marketing Manager
is responsible for developing, executing, and optimizing digital marketing strategies to drive awareness, engagement, and direct bookings for the hotel. This role plays a key part in enhancing the hotel’s online presence across all digital channels, including websites and emails etc. Working closely with the rest of the Marketing team including Revenue, Sales, Catering, Spa and Food and Beverage, the Digital Marketing Manager ensures cohesive messaging and a seamless customer journey across all platforms. The ideal candidate is both analytical and creative, with a strong understanding of the hospitality industry, digital trends, and performance-driven marketing. Location: Onsite at Omni Dallas Hotel Responsibilities
Develop and manage the hotel's e-commerce strategy through all online marketing efforts including traffic and revenue programs via SEO, SEM, email, display and other online mechanisms. Measure key performance metrics in Google Analytics and other available tools to identify trends and opportunities by customer behavior and geo data. Provide key stakeholders with monthly reporting summaries using GA4, Digital Scorecards and Vendor reports. Focus on increasing web direct share and brand.com distribution. Manage all digital channels including Omnidallas.com, landing sites, partner websites such as Visit Dallas, Expedia, Booking.com, OpenTable, Yelp, etc. Manage all Google Business listings at the hotel level including outlets and spa. Own online travel agencies and partners with Revenue Management and Sales on overall digital strategies. Review, assess and manage content and imagery on all digital channels, along with partner websites. Participate in Corporate digital marketing calls to learn and discuss current trends, campaign initiatives, best practices, etc. Assist in developing annual marketing plans and budgets in support of the hotel’s short-term and long-term strategies. Qualifications
Bachelor’s degree in Marketing. Minimum of 2+ years of progressive marketing experience, including strategic campaign planning and multi-channel oversight. Strong understanding of digital, traditional, and experiential marketing channels. Certified or demonstrated proficiency in Google Analytics (GA4), with experience using analytics tools to drive decision-making. Experience planning, launching and optimizing paid campaigns on platforms such as Meta and Google Ads. Proven ability to analyze campaign data, extract insights and translate findings into strategic actions. Strong written and verbal communication skills; able to present ideas and results clearly to both technical and non-technical audiences. Highly organized with a sharp attention to detail and the ability to manage multiple projects in a fast-paced environment. Experience in hospitality or travel marketing is preferred. Demonstrated success managing budgets, creative teams, and agency relationships. Experience managing or mentoring direct reports or dotted-line contributors. Team-building skills with a collaborative, proactive approach. Ability to influence across multiple departments and stakeholder groups. (this position is not bonus eligible) Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available; EEOC poster and OFCCP Pay Transparency policy statement apply. If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please email applicationassistance@omnihotels.com. Employment details
Seniority level: Entry level Employment type: Full-time Job function: Marketing and Sales Industries: Hospitality Referrals increase your chances of interviewing at Omni Hotels & Resorts by 2x Get notified about new Digital Marketing Manager jobs in Dallas, TX. Dallas, TX $90,000.00-$120,000.00
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