Citrix
Overview
Marketing Operations Analyst role at Citrix. Join our dynamic Operations team as we empower our Marketing organization through data-driven insights and operational excellence across campaigns, learning and enablement, social listening, and more. We are seeking a motivated and detail-oriented individual with a passion for analytics to drive business planning and effectiveness, monitor performance, inform strategic adjustments, and champion a data-driven culture. Responsibilities
Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening). Connect and synthesize insights across these datasets. Translate data into actionable insights and recommendations to drive business outcomes. Collaborate with teams to define and refine measurement and evaluation strategies for Marketing activities, including: Campaign Optimization: analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging for increased conversion and engagement. Learning & Enablement Effectiveness: evaluate learning path architecture and training/enablement content engagement to ensure they drive targeted business outcomes and learner success, with auditing cycles for content relevance. Social Intelligence: analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation. Assist and coach others in data analysis and developing insights and narratives to foster a data-informed decision-making culture within the Marketing team. Implement and maintain event tracking using analytics tools to ensure data accuracy and completeness. Use data tools for manual import/export and develop and maintain reports and dashboards. Help ensure the health of multiple databases during platform implementations, migrations, etc., by developing and implementing data quality checks and monitoring processes. Deliver high-value outcomes while solving problems such as data limitations, data tracking gaps, platform limitations, and opportunities for data-driven improvements across marketing functions. Key Skills
Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio). Analytics tools (e.g., GA4, Adobe Analytics). Tag management systems (e.g., Google Tag Manager). Data querying and manipulation tools (e.g., SQL). Ability to analyze complex data sets, identify trends, and develop data-driven narratives. Experience with data modeling and/or ETL processes; ability to test hypotheses and present findings clearly. Strong communication skills to convey complex information through compelling presentations and reports. Proficiency with Google Suite and Microsoft Office. Statistical knowledge relevant to marketing analysis (e.g., A/B testing, regression analysis, segmentation). Ability to build effective relationships with key stakeholders and translate technical findings to non-technical audiences. Strong problem-solving, organizational, and time-management skills; intellectual curiosity to uncover insights from data. Preferred Qualifications
Awareness of data privacy regulations (e.g., GDPR, CCPA) and data governance practices. Project management skills. Experience with platforms relevant to marketing (e.g., Salesforce, Oracle, Eloqua, BigTinCan, HighTouch). Required Qualifications
8+ years of experience in marketing analytics or a closely related role focused on data-driven decision making. Master’s degree in a relevant field (e.g., Marketing, Business Analytics, Statistics, Economics) or equivalent demonstrable experience and a strong portfolio of data-driven marketing analysis. Compensation may vary by location and qualifications. Benefits vary by employment country and role. U.S. based employees are typically offered healthcare, life insurance, disability benefits, and 401(k) with company match. This requisition has no specific deadline for completion. About Us
Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users. We value passion for technology, courage to take risks, and empower our team to learn, dream, and build the future of work. Cloud Software Group is committed to Equal Employment Opportunity (EEO) and to compliance with all laws prohibiting employment discrimination. All qualified applicants will receive consideration without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, citizenship, religion, disability, pregnancy, marital status, military service, or other protected classifications. Reasonable accommodations during the application process are available on request. If you need a reasonable accommodation due to a disability, please contact us at the provided numbers or email for assistance.
#J-18808-Ljbffr
Marketing Operations Analyst role at Citrix. Join our dynamic Operations team as we empower our Marketing organization through data-driven insights and operational excellence across campaigns, learning and enablement, social listening, and more. We are seeking a motivated and detail-oriented individual with a passion for analytics to drive business planning and effectiveness, monitor performance, inform strategic adjustments, and champion a data-driven culture. Responsibilities
Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening). Connect and synthesize insights across these datasets. Translate data into actionable insights and recommendations to drive business outcomes. Collaborate with teams to define and refine measurement and evaluation strategies for Marketing activities, including: Campaign Optimization: analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging for increased conversion and engagement. Learning & Enablement Effectiveness: evaluate learning path architecture and training/enablement content engagement to ensure they drive targeted business outcomes and learner success, with auditing cycles for content relevance. Social Intelligence: analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation. Assist and coach others in data analysis and developing insights and narratives to foster a data-informed decision-making culture within the Marketing team. Implement and maintain event tracking using analytics tools to ensure data accuracy and completeness. Use data tools for manual import/export and develop and maintain reports and dashboards. Help ensure the health of multiple databases during platform implementations, migrations, etc., by developing and implementing data quality checks and monitoring processes. Deliver high-value outcomes while solving problems such as data limitations, data tracking gaps, platform limitations, and opportunities for data-driven improvements across marketing functions. Key Skills
Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio). Analytics tools (e.g., GA4, Adobe Analytics). Tag management systems (e.g., Google Tag Manager). Data querying and manipulation tools (e.g., SQL). Ability to analyze complex data sets, identify trends, and develop data-driven narratives. Experience with data modeling and/or ETL processes; ability to test hypotheses and present findings clearly. Strong communication skills to convey complex information through compelling presentations and reports. Proficiency with Google Suite and Microsoft Office. Statistical knowledge relevant to marketing analysis (e.g., A/B testing, regression analysis, segmentation). Ability to build effective relationships with key stakeholders and translate technical findings to non-technical audiences. Strong problem-solving, organizational, and time-management skills; intellectual curiosity to uncover insights from data. Preferred Qualifications
Awareness of data privacy regulations (e.g., GDPR, CCPA) and data governance practices. Project management skills. Experience with platforms relevant to marketing (e.g., Salesforce, Oracle, Eloqua, BigTinCan, HighTouch). Required Qualifications
8+ years of experience in marketing analytics or a closely related role focused on data-driven decision making. Master’s degree in a relevant field (e.g., Marketing, Business Analytics, Statistics, Economics) or equivalent demonstrable experience and a strong portfolio of data-driven marketing analysis. Compensation may vary by location and qualifications. Benefits vary by employment country and role. U.S. based employees are typically offered healthcare, life insurance, disability benefits, and 401(k) with company match. This requisition has no specific deadline for completion. About Us
Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users. We value passion for technology, courage to take risks, and empower our team to learn, dream, and build the future of work. Cloud Software Group is committed to Equal Employment Opportunity (EEO) and to compliance with all laws prohibiting employment discrimination. All qualified applicants will receive consideration without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, citizenship, religion, disability, pregnancy, marital status, military service, or other protected classifications. Reasonable accommodations during the application process are available on request. If you need a reasonable accommodation due to a disability, please contact us at the provided numbers or email for assistance.
#J-18808-Ljbffr