Heartland Business Systems, LLC.
Digital Marketing Team Lead
Heartland Business Systems, LLC., Des Moines, Iowa, United States, 50319
Overview
Description Position Summary : We are looking for a creative and strategic Digital Marketing Team Lead to join us and help grow our online presence, boost conversions, increase engagement, and drive sales. In this role, you will work closely with the Marketing Manager to develop and implement digital marketing strategies that align with our company's mission, vision, and values. You will be responsible for planning, executing, and optimizing digital marketing projects and campaigns across various channels, such as web, email, social media, and display advertising. The ideal candidate will also have a strong understanding of SEO / SEM and generative AI. The Digital Marketing Team Lead has a passion for digital marketing and innovation and will partner closely with our Marketing Manager to oversee the development and maintenance of our website. This individual will be responsible for ensuring that our website is user-friendly, secure, up-to-date, and aligned with our organizational goals and brand identity. This position will also be responsible for managing our social media accounts, which includes developing and executing our social media calendar to align with our content strategy.
Responsibilities
Develop and implement digital marketing strategies that align with our business goals and objectives
Lead a small, nimble digital marketing team
Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting
Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development
Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO / SEM, email marketing, and social media analytics
Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation
Create and maintain an editorial calendar and a content pipeline for our digital channels
Ensure that our digital marketing activities comply with industry standards and best practices
Plan, implement, manage, and update the organization’s website
Ensure that the website is user-friendly, functional, secure, and accurate
Collaborate with marketing team members, product / service subject matter experts, and content creation staff to create and maintain website content that supports the organization’s strategy and brand identity
Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC
Troubleshoot and resolve any website issues, such as bugs, errors, broken links, security breaches, etc.
Conduct regular tests and audits to ensure website quality and efficiency
Keep up with the latest web trends, best practices, and technologies
Ensure that the website complies with all relevant laws and regulations, such as privacy, accessibility, etc.
Requirements and Qualifications
Autonomy: ability to complete assigned tasks with little oversight
Business Acumen: understanding of business concepts relevant to digital marketing
Communication: strong written, oral, interpersonal, and presentation skills
Creative: ability to generate innovative ideas
Detail Oriented: meticulous attention to all aspects of tasks
Goal Oriented: focus on task objectives and outcomes
Initiative: proactive problem solving
Leadership: ability to motivate and guide others; experience in building diverse teams
Project Management: planning, organizing, staffing, directing, and controlling work tasks
Sales Ability: ability to communicate value to prospects and clients
Required Experience: 5+ years of proven digital marketing experience; 3+ years of B2B marketing experience
Experience with website and social media strategy
Preferred Experience
3+ years in B2B marketing within cybersecurity and / or technology service space
Familiar with web design and development principles (HTML, CSS, JavaScript, etc.)
Proficient with digital marketing tools and platforms (WordPress, HubSpot, Mailchimp, LinkedIn Ads, Google Ads, etc.)
Education and Certifications
Bachelor’s degree in Marketing, Communications or Public Relations
PC proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Adobe Creative Cloud experience (preferred)
Equal Opportunity Employer - Including Disabled and Veterans
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Responsibilities
Develop and implement digital marketing strategies that align with our business goals and objectives
Lead a small, nimble digital marketing team
Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting
Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development
Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO / SEM, email marketing, and social media analytics
Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation
Create and maintain an editorial calendar and a content pipeline for our digital channels
Ensure that our digital marketing activities comply with industry standards and best practices
Plan, implement, manage, and update the organization’s website
Ensure that the website is user-friendly, functional, secure, and accurate
Collaborate with marketing team members, product / service subject matter experts, and content creation staff to create and maintain website content that supports the organization’s strategy and brand identity
Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC
Troubleshoot and resolve any website issues, such as bugs, errors, broken links, security breaches, etc.
Conduct regular tests and audits to ensure website quality and efficiency
Keep up with the latest web trends, best practices, and technologies
Ensure that the website complies with all relevant laws and regulations, such as privacy, accessibility, etc.
Requirements and Qualifications
Autonomy: ability to complete assigned tasks with little oversight
Business Acumen: understanding of business concepts relevant to digital marketing
Communication: strong written, oral, interpersonal, and presentation skills
Creative: ability to generate innovative ideas
Detail Oriented: meticulous attention to all aspects of tasks
Goal Oriented: focus on task objectives and outcomes
Initiative: proactive problem solving
Leadership: ability to motivate and guide others; experience in building diverse teams
Project Management: planning, organizing, staffing, directing, and controlling work tasks
Sales Ability: ability to communicate value to prospects and clients
Required Experience: 5+ years of proven digital marketing experience; 3+ years of B2B marketing experience
Experience with website and social media strategy
Preferred Experience
3+ years in B2B marketing within cybersecurity and / or technology service space
Familiar with web design and development principles (HTML, CSS, JavaScript, etc.)
Proficient with digital marketing tools and platforms (WordPress, HubSpot, Mailchimp, LinkedIn Ads, Google Ads, etc.)
Education and Certifications
Bachelor’s degree in Marketing, Communications or Public Relations
PC proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Adobe Creative Cloud experience (preferred)
Equal Opportunity Employer - Including Disabled and Veterans
#J-18808-Ljbffr