Circle K
Overview
Direct message the job poster from Circle K Responsibilities
Expand brand presence in each market by developing an annual marketing plan, utilizing local opportunities for OMNI channel strategy and tactical execution: billboards, radio, digital & social media strategically optimized within the annual budget. Analyze financial results; recommend promotions and category changes to meet/exceed established goals, aligning with the National and Regional operational teams. Anticipate and react to competitive activity within each market by reviewing, analyzing, and providing recommendations to deliver KPI goals. Ensure implementation of marketing plans and initiatives by communicating with Operations Directors and Market District Managers. Oversee and support strategic decisions from the National and Regional level. Oversee operational aspects of marketing tactical execution. Achieve financial objectives by supporting sites with marketing tools to deliver KPIs. Prepare an annual marketing budget to deliver on growth targets. Improve results of under-performing assets by developing imaginative and complex methods, procedures, products, systems, and/or innovative programs. Maintain staff by recruiting, selecting and orienting employees; maintain staff job results by training, coaching, counseling and disciplining employees, planning, monitoring, and appraising job results. Maintain professional and technical knowledge by attending educational workshops, reading professional publications; establishing personal networks; or participating in professional societies. Contribute to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines. Work with our global digital team to integrate Car Wash into a wider Circle K offering and driving customer value. Launch Talk to Us platform to enable customer feedback and improve operations. Monitor global car wash customer insights and trends to support strategy development. Qualifications
Bachelor’s degree in marketing or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted. Ten years of Field Marketing experience or more preferred; including a minimum of seven years of marketing strategy. Experience managing and leading a successful team. Excellent communication skills, ability to work through ambiguity to deliver results, budget management and team leadership. Experience With MS Outlook, Excel, PowerPoint, And Word Preferred. May require up to 30% travel. Valid driver’s license required. Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes: Sit for extended periods of time. Operate computer keyboard and mouse for data entry. View computer monitor. Hear and speak via telephone. Reach forward and/or overhead. Occasionally lift up to 20 pounds. Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes: The noise level in the work environment is usually moderate at a normal level. The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas. Work with minimum direction and periodic supervision. Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process. Click below to review information about our company's use of the federal E-Verify program to check work eligibility: In English In Spanish
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Direct message the job poster from Circle K Responsibilities
Expand brand presence in each market by developing an annual marketing plan, utilizing local opportunities for OMNI channel strategy and tactical execution: billboards, radio, digital & social media strategically optimized within the annual budget. Analyze financial results; recommend promotions and category changes to meet/exceed established goals, aligning with the National and Regional operational teams. Anticipate and react to competitive activity within each market by reviewing, analyzing, and providing recommendations to deliver KPI goals. Ensure implementation of marketing plans and initiatives by communicating with Operations Directors and Market District Managers. Oversee and support strategic decisions from the National and Regional level. Oversee operational aspects of marketing tactical execution. Achieve financial objectives by supporting sites with marketing tools to deliver KPIs. Prepare an annual marketing budget to deliver on growth targets. Improve results of under-performing assets by developing imaginative and complex methods, procedures, products, systems, and/or innovative programs. Maintain staff by recruiting, selecting and orienting employees; maintain staff job results by training, coaching, counseling and disciplining employees, planning, monitoring, and appraising job results. Maintain professional and technical knowledge by attending educational workshops, reading professional publications; establishing personal networks; or participating in professional societies. Contribute to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines. Work with our global digital team to integrate Car Wash into a wider Circle K offering and driving customer value. Launch Talk to Us platform to enable customer feedback and improve operations. Monitor global car wash customer insights and trends to support strategy development. Qualifications
Bachelor’s degree in marketing or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted. Ten years of Field Marketing experience or more preferred; including a minimum of seven years of marketing strategy. Experience managing and leading a successful team. Excellent communication skills, ability to work through ambiguity to deliver results, budget management and team leadership. Experience With MS Outlook, Excel, PowerPoint, And Word Preferred. May require up to 30% travel. Valid driver’s license required. Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes: Sit for extended periods of time. Operate computer keyboard and mouse for data entry. View computer monitor. Hear and speak via telephone. Reach forward and/or overhead. Occasionally lift up to 20 pounds. Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes: The noise level in the work environment is usually moderate at a normal level. The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas. Work with minimum direction and periodic supervision. Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process. Click below to review information about our company's use of the federal E-Verify program to check work eligibility: In English In Spanish
#J-18808-Ljbffr