Proximo Spirits
Overview
Proximo Spirits builds brands and invents new products to meet changing tastes and trends. Proximo is a producer, distributor, importer and marketer representing premium, super-premium and luxury spirits in the United States.
Proximo is seeking an experienced and visionary
Digital Marketing Director
to lead the strategy, investment, and performance of digital and social media ecosystems across its portfolio of 15 brands. This role drives growth, awareness, and engagement by leading digital content strategy, social media performance, ecommerce and DTC marketing, and loyalty strategies in a dynamic digital landscape.
You will oversee owned digital platforms and agency relationships, manage content optimization, and drive brand storytelling and consumer conversion with the media planning team. You will be a digital transformation leader building a high-performing team to enhance capabilities and accelerate business results.
Role & Responsibilities Responsible for:
digital and social media agency investment and performance across all owned channels including social media (owned and paid), website, SEO, DTC commerce and CRM
Define Proximo’s social media strategy across organic platforms for its portfolio of brands, ensuring distinct brand voices and alignment with each brand’s objectives and paid media strategy.
Manage roster of social media agency partners, setting clear KPIs and performance expectations across all platforms.
Define and implement a robust social media performance framework, measuring brand awareness, engagement, reach, and conversions with insights for improvement.
Drive always-on content planning and publishing to ensure regular brand storytelling that resonates with each brand’s core consumer and community.
Be an expert in influencer marketing and its impact across owned and paid channels for the brands.
Collaborate with brand teams and creatives to guide content creation, ensure platform best practices, channel relevance, and asset performance.
Partner with the Media Planning team to optimize paid social strategy for awareness and conversion objectives.
Digital Ecosystem Optimization
Lead the strategy and performance of Proximo’s owned digital platforms including brand websites, SEO, and DTC commerce.
Develop and manage a content performance optimization strategy to drive consumer engagement and business outcomes.
Analyze website data to develop insights and activate actions to improve the web journey.
Oversee CRM strategies that enhance loyalty, customer lifetime value, and digital remarketing efforts.
Build initiatives to capture and leverage data analytics and creative assets to engage consumers and improve measurements and reporting.
Grow sales via brand DTC-enabled websites.
Champion digital transformation across the marketing organization, leveraging martech tools, data, and automation to drive growth.
Stay ahead of digital and social trends, platform innovations, and consumer behavior shifts to evolve the approach.
Collaborate with cross-functional teams (Brand, eCommerce, IT, Media & Analytics) to ensure seamless content, platform, and campaign integration.
Knowledge and Experience
10+ years of digital marketing experience with strong background in social media strategy, content marketing, and digital channel performance; understand end-to-end user journeys across search, mobile, media, web, email, social, and paid media leading to full conversion.
Proven track record leading multi-brand digital marketing efforts, ideally within CPG, beverage, or lifestyle categories.
Deep understanding of social media algorithms, creative best practices, and performance analytics.
Strong grasp of CRM, SEO, DTC platforms and performance drivers within a broader digital ecosystem strategy.
Demonstrated success in leading digital innovation, team capability building, and technology adoption.
Highly collaborative, strategic thinker with strong communication and stakeholder management skills.
Proven ability to bridge internal teams, external agencies, and partners; team-oriented and collaborative.
Ability to translate marketing and commercial objectives into actionable insights that drive value and brand equity.
Strategic Thinking
Develops strategies to achieve goals; analyzes market and competition; adapts to changing conditions.
Innovation
Demonstrates original thinking and creativity; develops innovative approaches and presents ideas effectively.
Business Acumen
Understands business implications of decisions and aligns work with strategic goals.
Judgment
Makes timely, well-reasoned decisions and involves appropriate stakeholders.
Planning
Prioritizes and plans work, sets goals, and organizes tasks effectively.
Analytical
Synthesizes information, analyzes data, and designs workflows.
Managing Team
Builds and develops a high-performing team; provides regular feedback and growth opportunities.
Key Relationships Internal
Media Planning
PR & Influencer
External
Agency Partners: Media/Social Media/PR/Influencer
What We Offer A unique opportunity to shape the digital and social media future of 15 iconic and emerging brands.
Fast-paced, entrepreneurial environment with national impact.
Competitive salary and annual performance-based bonuses.
Full suite of benefits including medical and wellness benefits, 401(k) match, paid time off, and more.
The salary range for this role is a base salary of $161,300 - $210,000. Base salaries are determined during the interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability, or any other characteristic protected under applicable law.
Proximo Spirits is an equal opportunity employer and encourages applications from all qualified individuals.
#J-18808-Ljbffr
Proximo is seeking an experienced and visionary
Digital Marketing Director
to lead the strategy, investment, and performance of digital and social media ecosystems across its portfolio of 15 brands. This role drives growth, awareness, and engagement by leading digital content strategy, social media performance, ecommerce and DTC marketing, and loyalty strategies in a dynamic digital landscape.
You will oversee owned digital platforms and agency relationships, manage content optimization, and drive brand storytelling and consumer conversion with the media planning team. You will be a digital transformation leader building a high-performing team to enhance capabilities and accelerate business results.
Role & Responsibilities Responsible for:
digital and social media agency investment and performance across all owned channels including social media (owned and paid), website, SEO, DTC commerce and CRM
Define Proximo’s social media strategy across organic platforms for its portfolio of brands, ensuring distinct brand voices and alignment with each brand’s objectives and paid media strategy.
Manage roster of social media agency partners, setting clear KPIs and performance expectations across all platforms.
Define and implement a robust social media performance framework, measuring brand awareness, engagement, reach, and conversions with insights for improvement.
Drive always-on content planning and publishing to ensure regular brand storytelling that resonates with each brand’s core consumer and community.
Be an expert in influencer marketing and its impact across owned and paid channels for the brands.
Collaborate with brand teams and creatives to guide content creation, ensure platform best practices, channel relevance, and asset performance.
Partner with the Media Planning team to optimize paid social strategy for awareness and conversion objectives.
Digital Ecosystem Optimization
Lead the strategy and performance of Proximo’s owned digital platforms including brand websites, SEO, and DTC commerce.
Develop and manage a content performance optimization strategy to drive consumer engagement and business outcomes.
Analyze website data to develop insights and activate actions to improve the web journey.
Oversee CRM strategies that enhance loyalty, customer lifetime value, and digital remarketing efforts.
Build initiatives to capture and leverage data analytics and creative assets to engage consumers and improve measurements and reporting.
Grow sales via brand DTC-enabled websites.
Champion digital transformation across the marketing organization, leveraging martech tools, data, and automation to drive growth.
Stay ahead of digital and social trends, platform innovations, and consumer behavior shifts to evolve the approach.
Collaborate with cross-functional teams (Brand, eCommerce, IT, Media & Analytics) to ensure seamless content, platform, and campaign integration.
Knowledge and Experience
10+ years of digital marketing experience with strong background in social media strategy, content marketing, and digital channel performance; understand end-to-end user journeys across search, mobile, media, web, email, social, and paid media leading to full conversion.
Proven track record leading multi-brand digital marketing efforts, ideally within CPG, beverage, or lifestyle categories.
Deep understanding of social media algorithms, creative best practices, and performance analytics.
Strong grasp of CRM, SEO, DTC platforms and performance drivers within a broader digital ecosystem strategy.
Demonstrated success in leading digital innovation, team capability building, and technology adoption.
Highly collaborative, strategic thinker with strong communication and stakeholder management skills.
Proven ability to bridge internal teams, external agencies, and partners; team-oriented and collaborative.
Ability to translate marketing and commercial objectives into actionable insights that drive value and brand equity.
Strategic Thinking
Develops strategies to achieve goals; analyzes market and competition; adapts to changing conditions.
Innovation
Demonstrates original thinking and creativity; develops innovative approaches and presents ideas effectively.
Business Acumen
Understands business implications of decisions and aligns work with strategic goals.
Judgment
Makes timely, well-reasoned decisions and involves appropriate stakeholders.
Planning
Prioritizes and plans work, sets goals, and organizes tasks effectively.
Analytical
Synthesizes information, analyzes data, and designs workflows.
Managing Team
Builds and develops a high-performing team; provides regular feedback and growth opportunities.
Key Relationships Internal
Media Planning
PR & Influencer
External
Agency Partners: Media/Social Media/PR/Influencer
What We Offer A unique opportunity to shape the digital and social media future of 15 iconic and emerging brands.
Fast-paced, entrepreneurial environment with national impact.
Competitive salary and annual performance-based bonuses.
Full suite of benefits including medical and wellness benefits, 401(k) match, paid time off, and more.
The salary range for this role is a base salary of $161,300 - $210,000. Base salaries are determined during the interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability, or any other characteristic protected under applicable law.
Proximo Spirits is an equal opportunity employer and encourages applications from all qualified individuals.
#J-18808-Ljbffr