Cengage Group
Higher Ed Product Marketing Manager for Management and Marketing
Cengage Group, Trenton, New Jersey, United States
Higher Ed Product Marketing Manager for Management and Marketing
Join to apply for the
Higher Ed Product Marketing Manager for Management and Marketing
role at
Cengage Group We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. We recognize the value of diverse perspectives in everything we do and strive to ensure employees feel empowered to voice their ideas and bring their authentic selves to work. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/. What You''ll Do Here
Develop and implement creative marketing strategies for our Higher Education Division (HED) products. Collaborate with cross-functional teams to ensure flawless product launches and marketing campaigns. Analyze market trends and competitor activities to successfully implement marketing initiatives. Drive brand awareness and engagement through various digital and traditional marketing channels. Skills You Will Need Here
Proven experience in product marketing within the education sector. Outstanding communication and collaboration skills. Ability to analyze and interpret market data to make informed decisions. Strong project management skills to determine and strictly adhere to timelines. Ambitious approach with a passion for driving educational success. Cengage Group''s Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. We deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. We offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives. Compensation: The full base pay range for this position is $58,300.00 - $75,750.00 USD. Individual base pay will vary based on schedule, qualifications, experience, internal equity, and location. Sales roles often include incentive compensation beyond base pay. About Cengage Group: Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching, and research markets worldwide, with scalable technology including MindTap and Cengage Unlimited. EEO and accommodations: Cengage Group is committed to working with broad talent pools and to providing reasonable accommodations in our job application process. If you require accommodation, please contact accommodations.ta@cengage.com or +1 (617) 289-7917. Note: This posting reflects the role of Higher Ed Product Marketing Manager for Management and Marketing, located in New Jersey, United States.
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Join to apply for the
Higher Ed Product Marketing Manager for Management and Marketing
role at
Cengage Group We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. We recognize the value of diverse perspectives in everything we do and strive to ensure employees feel empowered to voice their ideas and bring their authentic selves to work. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/. What You''ll Do Here
Develop and implement creative marketing strategies for our Higher Education Division (HED) products. Collaborate with cross-functional teams to ensure flawless product launches and marketing campaigns. Analyze market trends and competitor activities to successfully implement marketing initiatives. Drive brand awareness and engagement through various digital and traditional marketing channels. Skills You Will Need Here
Proven experience in product marketing within the education sector. Outstanding communication and collaboration skills. Ability to analyze and interpret market data to make informed decisions. Strong project management skills to determine and strictly adhere to timelines. Ambitious approach with a passion for driving educational success. Cengage Group''s Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. We deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. We offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives. Compensation: The full base pay range for this position is $58,300.00 - $75,750.00 USD. Individual base pay will vary based on schedule, qualifications, experience, internal equity, and location. Sales roles often include incentive compensation beyond base pay. About Cengage Group: Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching, and research markets worldwide, with scalable technology including MindTap and Cengage Unlimited. EEO and accommodations: Cengage Group is committed to working with broad talent pools and to providing reasonable accommodations in our job application process. If you require accommodation, please contact accommodations.ta@cengage.com or +1 (617) 289-7917. Note: This posting reflects the role of Higher Ed Product Marketing Manager for Management and Marketing, located in New Jersey, United States.
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