Axway
Overview
We are seeking our new Senior Field Marketing Manager to join the SBS team! The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners. They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers. The ability to establish strong relationships with sales organizations will be a vital key to success. Main Objectives
Build and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creation Create end-to-end campaigns, determining the right mix of demand generation channels and tactics Set, monitor, and review key metrics and results Responsibilities
Develop and manage strategic field marketing campaigns Develop campaign brief - goals, objectives, audience / segmentation, target results, budget Project manage the campaign, determining elements, channels, and stakeholders Determine appropriate content for the campaign and how those assets will be used across tactics Execute, optimizing for effectiveness as needed. Manage budget and reporting. Conduct a postmortem for impact and ROI Proactively engage with sales teams to coordinate, communicate, and optimize the marketing impact. Attend sales leadership meetings and help drive engagement Understand sales org and account alignments with reps Proactively engage with inbound and outbound business development teams. During your campaign and / or activity planning, clearly define the follow-up and utilization of the business dev teams. Drive strategic Account-based Marketing (ABM) initiatives Determine ABM strategy priorities for each sales team. Develop campaign, manage rollout, review, and interpret insights for impact Become well-versed in the intent data tools and the insights provided. DemandBase One, TechTarget, ZoomInfo, and G2 Identify partner marketing efforts that are needed to support your assigned sales team Event Management Ideate, plan, organize, and host webinar programs, including setup, registration, promotion, moderation, execution, follow-up, and analytics Develop a strong understanding of the target market, personas, and associated buyer journey Develop a strong understanding of Axway solutions and related verticals that your sales team is supporting Work collaboratively with the other regional marketing leads to develop best practices. Partner with the Digital team to execute media, social, and nurture programs Qualifications
5 plus years of demonstrated track record of successfully defining, launching, and executing demand generation strategies with excellent results as part of a Marketing Organization Can-Do" attitude with good communication skills, including in writing and using social media, who enjoys dealing with many different stakeholders Knowledge of CRM and Marketing Automation systems such as Salesforce, Marketo, Demandbase, Outreach 25-30% Travel Required LI-KJ1 LI-Remote Connect With Us
Not ready to apply? Connect with us for general consideration. #J-18808-Ljbffr
We are seeking our new Senior Field Marketing Manager to join the SBS team! The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners. They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers. The ability to establish strong relationships with sales organizations will be a vital key to success. Main Objectives
Build and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creation Create end-to-end campaigns, determining the right mix of demand generation channels and tactics Set, monitor, and review key metrics and results Responsibilities
Develop and manage strategic field marketing campaigns Develop campaign brief - goals, objectives, audience / segmentation, target results, budget Project manage the campaign, determining elements, channels, and stakeholders Determine appropriate content for the campaign and how those assets will be used across tactics Execute, optimizing for effectiveness as needed. Manage budget and reporting. Conduct a postmortem for impact and ROI Proactively engage with sales teams to coordinate, communicate, and optimize the marketing impact. Attend sales leadership meetings and help drive engagement Understand sales org and account alignments with reps Proactively engage with inbound and outbound business development teams. During your campaign and / or activity planning, clearly define the follow-up and utilization of the business dev teams. Drive strategic Account-based Marketing (ABM) initiatives Determine ABM strategy priorities for each sales team. Develop campaign, manage rollout, review, and interpret insights for impact Become well-versed in the intent data tools and the insights provided. DemandBase One, TechTarget, ZoomInfo, and G2 Identify partner marketing efforts that are needed to support your assigned sales team Event Management Ideate, plan, organize, and host webinar programs, including setup, registration, promotion, moderation, execution, follow-up, and analytics Develop a strong understanding of the target market, personas, and associated buyer journey Develop a strong understanding of Axway solutions and related verticals that your sales team is supporting Work collaboratively with the other regional marketing leads to develop best practices. Partner with the Digital team to execute media, social, and nurture programs Qualifications
5 plus years of demonstrated track record of successfully defining, launching, and executing demand generation strategies with excellent results as part of a Marketing Organization Can-Do" attitude with good communication skills, including in writing and using social media, who enjoys dealing with many different stakeholders Knowledge of CRM and Marketing Automation systems such as Salesforce, Marketo, Demandbase, Outreach 25-30% Travel Required LI-KJ1 LI-Remote Connect With Us
Not ready to apply? Connect with us for general consideration. #J-18808-Ljbffr