Cypress HCM
Field Marketing Manager Job at Cypress HCM in San Francisco
Cypress HCM, San Francisco, CA, US
Job Description
Job Description
Field Marketing Manager
What we're looking for?
We need a scrappy Field Marketing Manager with 2-4 years of field marketing, event marketing, or similar experience, ideally at a B2B startup, who has hands-on experience building field marketing programs from scratch or with minimal resources. You should be comfortable working independently and solving problems without detailed direction, with a track record of driving real pipeline and demonstrating ROI from events. Bonus points if you have experience in HR tech, recruiting, or talent acquisition.
What you'll do:
- Work directly with founders and sales leadership to build our field marketing strategy from the ground up.
- Identify and prioritize conferences, trade shows, and events that align with our target customers in hiring and HR.
- Own end-to-end event execution—from booth design and logistics to lead capture and follow-up.
- Track and analyze event ROI obsessively—what drives real pipeline, what's just vanity metrics.
- Experiment with new field marketing tactics beyond traditional conferences—think creative activations, customer panels, or strategic partnerships.
- Represent Alex professionally at events, conducting demos and having strategic conversations with prospects.
Compensation:
$100-$200k base salary + equity