Intelliswift Software Inc
GTM Product Marketing Manager - Higher Education (Creative Campus)
Intelliswift Software Inc, San Jose, California, United States, 95199
GTM Product Marketing Manager - Higher Education (Creative Campus)
Duration: 12 months Location: San Jose, CA (Open to remote candidates. West coast preferred.) Contract Type: W2 only Pay Rate: $85.91/Hour Job Description
The Senior GTM Product Marketing Manager for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Client's Creative products in Higher Education through the expansion of our Creative Campus Program. You will demonstrate a deep knowledge of B2B marketing practices and play a key role in managing the go-to-market strategy for the Creative Campus program. In this role, your ability to collaborate across internal teams to lead complex, cross-functional initiatives will be essential. You will focus on driving GTM planning and execution - including messaging, positioning, pricing strategy, and regional enablement - while supporting the broader program rollout led by other teams. Your contributions will help scale the program through WW faculty training and student community initiatives, ensuring alignment with business goals and operational excellence. We are looking for a Senior GTM PMM for Higher Education, who will drive the strategy, pricing programs and execution that delivers growth and sales success. You will own the metrics for the Creative Campus program and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success. Key Responsibilities
Lead GTM strategy and execution for the Creative Campus Program, focusing on tracking, website updates, customer stories creation and pricing line-up operations to help drive awareness and adoption of the program. Collaborate with cross-functional teams (Marketing, Sales, Finance, Operations, Pricing, and Product) to align GTM plans. Translate messaging into compelling content to drive engagement and adoption across the Higher Education segment. Analyze business performance in partnership with Analytics teams to uncover trends and generate actionable insights that inform GTM strategy and growth opportunities. Collaborate with regional and country leaders to localize GTM strategies, ensuring successful implementation and resonance in diverse markets. Qualifications/Experience
Customer-first orientation, with experience working on B2B/SAAS products or services 5+ years GTM or Product Marketing experience Genuine desire to have your impact measured in real-world metrics that correlate to near term and longer-term sales success Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities Experience working in cross-functional multidisciplinary teams to launch impactful business initiatives in a fast-paced global environment Customer-centric approach and desire to be a voice of our customers within client company Ability to influence and align cross-functional teams toward common goals with a collaborative team Exceptional, clear, and empathetic communication and presentation skills Strong work ethic, combining bias toward action with innovative thinking Education, education technology, and SaaS B2B experience preferred Global cultural awareness and experience with in-region teams
Duration: 12 months Location: San Jose, CA (Open to remote candidates. West coast preferred.) Contract Type: W2 only Pay Rate: $85.91/Hour Job Description
The Senior GTM Product Marketing Manager for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Client's Creative products in Higher Education through the expansion of our Creative Campus Program. You will demonstrate a deep knowledge of B2B marketing practices and play a key role in managing the go-to-market strategy for the Creative Campus program. In this role, your ability to collaborate across internal teams to lead complex, cross-functional initiatives will be essential. You will focus on driving GTM planning and execution - including messaging, positioning, pricing strategy, and regional enablement - while supporting the broader program rollout led by other teams. Your contributions will help scale the program through WW faculty training and student community initiatives, ensuring alignment with business goals and operational excellence. We are looking for a Senior GTM PMM for Higher Education, who will drive the strategy, pricing programs and execution that delivers growth and sales success. You will own the metrics for the Creative Campus program and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success. Key Responsibilities
Lead GTM strategy and execution for the Creative Campus Program, focusing on tracking, website updates, customer stories creation and pricing line-up operations to help drive awareness and adoption of the program. Collaborate with cross-functional teams (Marketing, Sales, Finance, Operations, Pricing, and Product) to align GTM plans. Translate messaging into compelling content to drive engagement and adoption across the Higher Education segment. Analyze business performance in partnership with Analytics teams to uncover trends and generate actionable insights that inform GTM strategy and growth opportunities. Collaborate with regional and country leaders to localize GTM strategies, ensuring successful implementation and resonance in diverse markets. Qualifications/Experience
Customer-first orientation, with experience working on B2B/SAAS products or services 5+ years GTM or Product Marketing experience Genuine desire to have your impact measured in real-world metrics that correlate to near term and longer-term sales success Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities Experience working in cross-functional multidisciplinary teams to launch impactful business initiatives in a fast-paced global environment Customer-centric approach and desire to be a voice of our customers within client company Ability to influence and align cross-functional teams toward common goals with a collaborative team Exceptional, clear, and empathetic communication and presentation skills Strong work ethic, combining bias toward action with innovative thinking Education, education technology, and SaaS B2B experience preferred Global cultural awareness and experience with in-region teams