Confidential
Senior Vice President of Media Insights
Confidential, Detroit, Michigan, United States, 48228
Senior Vice President of Media Insights
About the Company
A thriving marketing and advertising agency committed to excellence.
Industry
Marketing and Advertising
Type
Privately Held, Private Equity-backed
Founded
2012
Employees
10,001+
Categories
Marketing & Advertising
Public Relations
Communications
B2B
Advertising
Australia
Books
Finance
Full Service
Journalism
Newspapers
Religion and Spirituality
Advertising Agencies
Design
Graphic Design
Consulting & Professional Services
Specialties
Marketing communications
Advertising
Media planning
Media buying
People-based marketing
Creative
Innovation
Data
Technology
About the Role
The Company is on the lookout for a dynamic SVP of Media Insights to lead a talented team focused on transforming data into actionable strategies that drive media performance. This role is crucial in unifying our teams to promote thought leadership and strategic alignment across the agency.
The successful candidate will work directly with the EVP, clients, and agency leaders to ensure data accuracy, provide consistent reporting, and identify innovative solutions to enhance operational efficiencies. You will be the voice of analytics innovation in the media measurement landscape, adept at turning business challenges into strategic opportunities.
Ideal candidates will possess a strong background in advertising media measurement, ad/mar technology, and familiarity with addressable identity solutions. Expertise in people-based marketing, brand research, and measurement across various media channels is essential. The role requires a robust quantitative background, proficiency in data visualization, and a proven record in developing analytics capabilities.
All applicants should hold a Bachelor's degree in a quantitative field and have at least 11 years of relevant media or analytics experience. The ideal SVP will demonstrate exceptional leadership skills, top-notch communication abilities, and an aptitude for collaborating with both internal executives and senior clients.
Hiring Manager Title
Chief Media Officer
Travel Percent
Less than 10%
Functions
Advertising/Media Planning