Mediabistro
Chief Marketing Officer (CMO)
The following information provides an overview of the skills, qualities, and qualifications needed for this role. About the Company Fast-growing marketing & lead generation firm in the insurance industry Industry Insurance Type Privately Held About the Role The Company is in search of a Chief Marketing Officer (CMO) to spearhead its next phase of growth. This executive role is pivotal in leading the full marketing funnel, from paid search to policy sales, and requires a bold, hands-on approach. The successful candidate will be responsible for owning the marketing vision, roadmap, and execution across various channels, with a focus on diversifying and scaling the marketing program. Strategic leadership, channel diversification, and team buildout are key aspects of the role, as is the ability to drive measurable value creation in a fast-scaling, performance-driven environment. The ideal CMO for the company will have a proven track record in growth marketing, with deep expertise in performance marketing, particularly in paid search, social, and affiliate channels. Experience in lead generation and a background in selling leads for profit or driving policy sales are essential. The role demands a leader who is both a strategist and an operator, capable of translating company goals into a scalable marketing strategy and managing marketing spend with a focus on profitability. A clear communicator with the ability to mentor and build a high-performing marketing team, the CMO will be expected to bring clarity and confidence to the role, especially in high-growth, fast-moving environments. Bonus points for experience in insurance, regulated industries, or two-sided ecosystems. Travel Percent Less than 10% Functions Marketing Strategy
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The following information provides an overview of the skills, qualities, and qualifications needed for this role. About the Company Fast-growing marketing & lead generation firm in the insurance industry Industry Insurance Type Privately Held About the Role The Company is in search of a Chief Marketing Officer (CMO) to spearhead its next phase of growth. This executive role is pivotal in leading the full marketing funnel, from paid search to policy sales, and requires a bold, hands-on approach. The successful candidate will be responsible for owning the marketing vision, roadmap, and execution across various channels, with a focus on diversifying and scaling the marketing program. Strategic leadership, channel diversification, and team buildout are key aspects of the role, as is the ability to drive measurable value creation in a fast-scaling, performance-driven environment. The ideal CMO for the company will have a proven track record in growth marketing, with deep expertise in performance marketing, particularly in paid search, social, and affiliate channels. Experience in lead generation and a background in selling leads for profit or driving policy sales are essential. The role demands a leader who is both a strategist and an operator, capable of translating company goals into a scalable marketing strategy and managing marketing spend with a focus on profitability. A clear communicator with the ability to mentor and build a high-performing marketing team, the CMO will be expected to bring clarity and confidence to the role, especially in high-growth, fast-moving environments. Bonus points for experience in insurance, regulated industries, or two-sided ecosystems. Travel Percent Less than 10% Functions Marketing Strategy
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