Brand Director, RYTHM Beverage

OverviewAs more Americans turn to cannabis for well-being, we are growing our team to bring safe, trusted products to more consumers and channels across the country. The Director, Brand Marketing – RYTHM will shape the identity of the RYTHM THC Beverage brand and expand consumer awareness and access to its best-in-class products.This role will own and drive the development of RYTHM’s brand equity, strategy, and consumer marketing. You will lead the creation of a strong market presence, deepen consumer loyalty, and bring differentiated brand experiences to life. As RYTHM’s brand steward, you will collaborate across GTI’s broader brand, events, and sales teams while owning all RYTHM-specific initiatives.This is a rare opportunity to shape the identity and trajectory of RYTHM THC Beverage, a flagship THC beverage brand, in one of the fastest-growing categories in cannabis. If you are a strategic, creative, and consumer-obsessed marketer with a passion for building iconic brands, we want to hear from you.This role is based in our Chicago headquarters (River North) and requires a hybrid work schedule. Ability to travel up to 30% is required.ResponsibilitiesBrand Strategy DevelopmentDefine and execute RYTHM’s beverage positioning strategy to resonate with target consumers and elevate the brand within the THC & NA beverage categoryLead strategic planning for brand initiatives, identifying opportunities to grow visibility and strengthen brand equityManage the brand’s look, feel, and voice across all RYTHM Beverage consumer touchpoints, ensuring consistency with GTI’s broader brand standards and its core RYTHM cannabis brandOversee the development of a holistic RYTHM Beverage brand and marketing strategy and asset kit, inclusive of consumer and trade-facing materialsCampaign & Activation ManagementOwn all RYTHM Beverage consumer communications across paid, owned and earned channels, and emerging platformsDesign and manage integrated campaigns, including in-store, digital, trade, and experiential activations (e.g., festivals, concerts, retail partnerships)Partner with GTI’s brand and events teams to bring RYTHM to life at scale through activations that build awareness and loyaltyCoordinate with creative agencies, media partners, and internal teams to deliver high-quality campaigns that drive consumer engagementMarket Research & InsightsConduct in-depth analysis of THC and functional beverage categories to understand emerging consumer preferences, competitor activity, and whitespace opportunitiesUse insights to inform brand strategy, tailor campaigns, and identify growth opportunitiesManage brand performance metrics, reporting on RYTHM Beverage’s health, consumer perception, and campaign effectivenessCross-Functional CollaborationWork closely with innovation, creative, marketing, DTC, sales, and operations teams to ensure launches and campaigns align with brand standards and regulatory guidelinesServe as the internal and external brand ambassador, championing its vision with stakeholdersSupport training initiatives for sales teams, equipping them with brand knowledge and messaging to engage retail partners effectivelyBudget & Resource ManagementBuild and develop a best-in-class brand team over timeManage the RYTHM brand marketing budget, optimizing spend to maximize ROI and deliver on brand objectivesTrack resource allocation and financial performance, ensuring alignment with company targetsQualificationsBachelor’s degree in Marketing, Business, or a related field preferred; MBA preferred10+ years of experience in brand management or marketing within the CPG industry (alcohol, functional beverage experience highly desirable)Proven experience building and scaling brand equity strategiesExperience managing and developing high-performing teamsAbility to balance strategic thinking with hands-on execution in a fast-paced, evolving environmentStrong analytical skills with a data-driven approach to decision-makingExceptional communication and collaboration skills, with a proven ability to influence and manage diverse stakeholdersAbility to travel up to 30%Additional RequirementsMust pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust possess valid driver’s licenseMust be a minimum of 21 years of ageNote: The pay range is competitive and based on experience and location. Green Thumb pays range: $150,000 - $180,000 USD.Apply for this jobInterested in building your career at Green Thumb? Get future opportunities sent straight to your email. #J-18808-Ljbffr