Job Description
Reports To: CEO
Location: Philomath, Oregon (Onsite)
Company OverviewActive911 is a fast-growing SaaS company dedicated to helping heroes save lives by providing innovative software that empowers over 500,000 first responders worldwide. Our emergency notification, routing, and communication tools enable firefighters, EMTs, law enforcement, and others to respond faster and make informed decisions in critical moments. Based in Philomath, Oregon, our team is continually pushing public safety technology forward, fueled by a collaborative, mission-driven culture. Join us to make a real impact in a lean tech company where your work directly supports first responders and their communities.
Job SummaryThe Sales and Marketing Manager for Active911 leads the development and execution of growth strategies, demand generation campaigns, and sales pipelines to expand adoption of our SaaS platform among first responders and public safety agencies. Reporting to the CEO, you will guide a team of sales representatives and marketing specialists, crafting compelling messaging, optimizing go-to-market plans, and leveraging data-driven insights to drive revenue and market share. As a strategic leader, you'll build partnerships, analyze market trends, and align initiatives with Active911's mission of operational excellence, delivering high-impact growth that empowers first responders worldwide.
ResponsibilitiesGrowth Strategy and Execution: Lead the team in developing and implementing sales and marketing strategies that accelerate customer acquisition and retention. Measure success by revenue growth, lead conversion rates, customer acquisition cost (CAC), and alignment with annual targets, ensuring consistent progress toward market expansion goals.
Team Development & Engagement: Mentor and grow sales and marketing team members by providing clear feedback, coaching, and professional development opportunities. Build an inclusive and supportive team culture that encourages collaboration, innovation, and a shared sense of ownership. Team engagement and retention are indicators of success.
Campaign Quality and Standards: Foster a culture of marketing excellence by upholding high standards for campaign design, content creation, and sales processes. Encourage best practices through reviews, training, and knowledge sharing. Success is reflected in high-quality leads, effective messaging, and minimal rework.
Market Performance & Analytics: Ensure marketing efforts and sales funnels are highly effective, data-driven, and adaptable through robust analytics, A/B testing, and proactive performance management. This includes driving root-cause resolution and continuous improvement efforts after underperforming campaigns or sales cycles.
Cross-functional Collaboration: Partner effectively with Product, Engineering, Customer Success, and other stakeholders to align on go-to-market strategies, product launches, and customer feedback. Communicate market insights clearly and advocate for growth needs while aligning with business goals. Success is reflected in well-aligned initiatives, minimal misalignment, and shared accountability.
Operational Excellence & Efficiency: Continuously improve sales and marketing workflows, CRM systems, automation tools, and reporting processes. Promote data integration and optimization strategies that improve speed and accuracy. Measure impact through reduced sales cycle time, higher win rates, and faster response to market opportunities.
Bachelor's degree in Business, Marketing, Communications, related field, or equivalent experience.
Experience:5+ years of sales and marketing experience in a SaaS or technology company, preferably in B2B environments targeting government or enterprise clients.
2+ years in a leadership or management role, guiding teams of sales and marketing professionals preferred.
Proven track record of driving revenue growth through successful campaigns and sales strategies.
Knowledge of agile methodologies (e.g., Scrum, Kanban) and OKR-based goal setting.
Strong experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce, Zoho), and analytics tools (e.g., Google Analytics, Mixpanel).
Proficiency in digital marketing channels (e.g., SEO, PPC, content marketing, email campaigns) and sales enablement tools.
Familiarity with A/B testing frameworks, lead scoring models, and performance tracking dashboards.
Experience in designing data-driven funnels with tools like Google Ads, LinkedIn Ads, or webinar platforms (e.g., Zoom, Microsoft Teams, GoToWebinar).
Deep knowledge of market research tools and competitive analysis to inform strategy.
Applied compliance-first approaches (e.g., GDPR, data privacy in marketing) and experience with SOC 2 readiness in customer-facing roles.
Demonstrated ability to mentor and develop talent, fostering a high-performing, inclusive team culture.
Strong problem-solving skills with a proactive approach to resolving market and team challenges.
Excellent communication skills, capable of articulating strategies to stakeholders and aligning cross-functional teams.
Passion for Active911's mission to support first responders, with an understanding of the importance of trust in mission-critical outreach.
Experience in SaaS platforms focused on public safety, government sales, or emergency response solutions.
Familiarity with public safety or mission-critical markets, ideally serving agency or government clients.
Preferred experience as a first responder (e.g., Fire, EMS, Law Enforcement, or Search and Rescue services) or experience in marketing/selling SaaS for use in public safety, emergency response, or mission-critical applications.
Ability to sit or stand for extended periods of time.
Comfortable working in an office setting.
Availability for travel to trade shows, client meetings, or events that may include some evenings, weekends, and holidays.
Willingness to travel up to 25% annually.
Salary Range: $120,000 - $160,000 annually
Status: Exempt
At Active911, we take pride in offering a comprehensive benefits package that supports the well-being and success of our team. We provide full medical, dental, and vision insurance for employees, with family coverage available with 50% company-paid. Our generous vacation and sick leave policies ensure you have the time you need for rest, recovery, and personal matters. We offer up to 20% remote work as well as extended remote work options for travel or other needs with manager approval. To support your financial future, we contribute 3% to your 401(k) retirement plan. We also offer unique programs like our Gym Membership Reimbursement, a Volunteer First Responder Bonus, and a $5,000 First-Time Homebuyer Down Payment Assistance Program, because we believe in investing in every aspect of your life.
Active911 is an equal opportunity, at-will employer, which complies with the Americans with Disabilities Act.