Marketing Manager Job at Country Music Hall Of Fame and Museum in Nashville

Overview

Join to apply for the Marketing Manager role at Country Music Hall Of Fame and Museum.

The Marketing Manager will play an integral role in managing the marketing, media buying, financial, and promotional needs of internal departments targeting various audiences to ensure that best-of-class marketing practices are applied and institution branding standards are met to support the goals of the Country Music Hall of Fame and Museum and its affiliated brands, such as CMA Theater, Hatch Show Print, Haley Gallery, and Historic RCA Studio B. This position offers opportunities to experience all levels of marketing, digital, project management, audience acquisition and engagement, paid media, and budget management, with a focus on developing management and training skills.

Responsibilities

• Project Management: Manage marketing team implementations across various Museum divisions, supporting interdepartmental goals and revenue targets; manage timelines, deliverables, and resource allocation for revenue-focused campaigns with attention to detail and proactive communication.
• Market & Revenue Research: Conduct market research to understand demographics, competitive landscape, and emerging market and digital trends; analyze performance metrics to optimize campaigns (e.g., ROI, CAC, LTV).
• Media Placement/Fulfillment: Place media buys for campaigns across print, radio, streaming, TV, outdoor, digital and other media; align paid media with earned media schedules in coordination with Public Relations.
• Budget Management: Manage marketing budgets for multiple lines of business and campaigns to ensure proper allocation and profitability.
• Reporting: Create reports and decks summarizing campaigns and provide guidance for future campaigns; monitor in-market campaigns and recommend optimizations.
• Promotions: Develop and execute partnership promotions that drive incremental revenue.
• Integrated Marketing: Collaborate with digital and external agency teams to plan, execute, track, and report on integrated campaigns; use analytics to optimize funnels and conversion pathways.
• On-Property Marketing: Oversee on-property marketing initiatives (signage, collateral, guest communications) to enhance visitor experience and drive on-site revenue.
• Invoices and Contracts: Maintain weekly invoices and contracts; input vendor contracts into the purchasing system promptly.
• Departmental Growth: Identify and pilot new marketing tactics to broaden reach, increase revenue, and promote ancillary revenue streams; participate in professional development and share learnings with the team.

Qualifications

• Minimum Requirements: Bachelor's Degree in Marketing, Digital, Business, Communication or related field; minimum of 3 years marketing experience with 1-2 years in revenue or performance marketing preferred; proven track record running paid media campaigns and achieving measurable revenue goals.
• Discretion and confidentiality; regular attendance with occasional nights/weekends for events; knowledge of digital and social media as it relates to marketing.
• Proficiency with MS Office, Google Analytics, SEO/SEM, BrightEdge (or similar), Basecamp, Photoshop, CMS (Wordpress), and CRM (Tessitura) is preferred.

• Preferred Qualifications: Experience in museum, hospitality, tourism, not-for-profit, ticketing, digital content, agency or related fields; retail, F&B, and event marketing experience is a plus.

• Key Qualifications (Knowledge, Skills & Abilities): Innovative and strategic mindset, strong analytical and problem-solving abilities, ability to multi-task in a fast-paced environment, strong communication skills, cross-functional collaboration, and a collaborative, process-driven approach.

Notes to Applicant

The Country Music Hall of Fame and Museum is an equal opportunity employer. We value diverse backgrounds and provide opportunities for all employees. Employment offers are contingent upon a background check and, where required, employment verification including E-verify processes. Applicants are encouraged to apply online via our career page: https://www.countrymusichalloffame.org/careers