Gailey Enterprises Real Estate is hiring: Marketing Manager in Ocala

Overview

Marketing Manager – Visuals & Campaigns. Location: Hybrid (Florida/Georgia offices + remote flexibility). Reports To: Owner. Gailey Enterprises Real Estate is seeking a highly creative, detail-oriented Marketing Assistant with strong technical skills to elevate our brand presence across digital platforms, print campaigns, and video channels. This role is hands-on and fast-paced, supporting our multi-state award-winning real estate firm and our nationally televised brand, Selling with The Gaileys. The ideal candidate is a Canva wizard, campaign builder, and tech-savvy marketer who thrives on bringing big ideas to life while managing the details that make campaigns successful. Real estate marketing experience and MLS familiarity is a strong plus.

Responsibilities

• Visual Content Creation: Design professional marketing materials, including flyers, brochures, social media graphics, email campaigns, and listing presentations using Canva.
• Assist in creating branded content for Gailey Enterprises and Selling with The Gaileys TV show promotions.
• Digital Campaigns & Newsletters: Build and manage Mailchimp (or similar platform) newsletters and automated drip campaigns.
• Write, edit, and format engaging content tailored for buyers, sellers, and agents.
• Website & Online Presence: Update and maintain content on Squarespace and ensure consistency with brand standards. Support SEO and blog content publishing.
• CRM & Marketing Automation: Manage and execute campaigns within Follow Up Boss and Lofty, including lead nurture sequences, property alerts, and client touchpoints.
• Video Production & Editing: Edit property tours, lifestyle videos, and short-form social content using CapCut, YouTube Studio, and other editing tools. Optimize videos for YouTube, Instagram, TikTok, and Facebook.
• Project Coordination: Collaborate with agents, brokers, and media partners to execute marketing campaigns on time. Track campaign results and provide reporting on performance.
• Bonus: Real Estate Marketing Expertise – Familiarity with MLS platforms, inputting listings, pulling reports, and integrating MLS data into marketing campaigns.

Qualifications

• 2+ years of marketing experience (real estate marketing preferred).
• Expert proficiency in Canva with a strong design portfolio.
• Hands-on experience with Mailchimp or comparable newsletter software.
• Proficiency in Google Docs/Sheets/Slides for collaboration.
• Comfortable editing and updating websites in Squarespace.
• Familiarity with CRMs (Follow Up Boss, Lofty, or similar).
• Strong skills in video editing (CapCut, YouTube tools, or comparable).
• Excellent copywriting and editing skills.
• Highly organized, deadline-oriented, and adaptable in a fast-moving environment.
• Preferred: Prior experience in real estate marketing or MLS systems; knowledge of SEO, social media algorithms, and digital ad campaigns; experience coordinating with photographers, videographers, and creative teams.

Compensation & Benefits

• Competitive pay (commensurate with experience).
• Growth opportunities within a multi-state brokerage and national TV brand.
• Exposure to luxury real estate and national media campaigns.
• Collaborative, high-energy work culture with the Gailey Enterprises team.
• Compensation: $55,000 - $65,000 yearly.