Hemmings is hiring: Performance Marketing Manager in Charlotte

Overview

Join to apply for the Performance Marketing Manager role at Hemmings.

This position is a Charlotte, North Carolina-based hybrid role. Individual will be expected to be in the office Tuesday, Wednesday and Thursday with remaining days remote.

Hemmings, the world's largest collector car marketplace and media brand, is seeking a strategic and analytical Performance Marketing Manager to lead and optimize paid media programs across channels like Google Ads, Meta, programmatic display, and affiliate. You’ll manage full-funnel performance campaigns to drive traffic, conversions, and customer acquisition for both our marketplace and membership offering. This role is ideal for someone who lives and breathes data, thrives in a fast-paced digital environment, and has a passion for cars, e-commerce, and success.

Responsibilities

• Own day-to-day management of performance marketing channels (paid search, paid social, display, affiliate, retargeting).
• Build, launch, and optimize campaigns that drive conversions, revenue, and ROAS goals.
• Partner with the content, creative, and product teams to ensure ad copy, creative, and landing pages align with audience intent.
• Continuously analyze campaign performance and report on key KPIs (CPA, CTR, ROAS, LTV).
• Develop and test new media strategies and A/B experiments to scale acquisition efficiently.
• Manage budgets, forecasts, and pacing across all paid channels.
• Stay up to date on platform changes, industry trends, and competitive activity.
• Bonus: Experience in automotive, enthusiast media, or niche marketplaces.

Qualifications

• 3-6 years of hands-on performance marketing experience (ecommerce or marketplace experience preferred).
• Strong experience with Google Ads, Meta Ads Manager, and analytics platforms (Google Analytics, Looker, etc.).
• Proficiency in Excel/Sheets and familiarity with data visualization tools (Looker, Tableau, etc.).
• Proven track record of optimizing campaigns to achieve ROAS or CPA goals.
• Deep understanding of attribution, funnel optimization, and audience targeting strategies.
• Comfortable working with creative teams to ideate ad assets and messaging.

Benefits and Company Info

The well-being of our employees is paramount. Hemmings offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees\' needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge. Here are just a few of our programs: Paid Parental Leave, 401K Plan with Employer Match, Flexible Spending Accounts, Employee Assistance Program, Multiple Employee Dependent Scholarship Programs, Commuter Flexible Spending, Lifestyle Programs (Including incentives for healthy habits), Medical Infertility Services, Corporate discount programs, Employee Recognition/Service Awards, and more. Benefits coverage may be based on participation and eligibility. This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law. COMPENSATION: TBD

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Retail Motor Vehicles