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SAY Group

Marketing Manager

SAY Group, Boston, Massachusetts, us, 02298

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Are you a creative, strategic marketer who loves both big-picture thinking and hands-on execution? Our client is seeking a

Marketing Manager

to act as the right-hand to the Head of Marketing—helping drive brand visibility, employee engagement, and business growth across multiple channels. In this role, you’ll wear many hats across content, campaigns, and culture—becoming the go-to partner for the Head of Marketing. From building integrated campaigns to shaping the employee experience, you’ll have the opportunity to make a direct and meaningful impact. WHAT YOU WILL DO:

Content & Brand Management Create engaging, high-impact content across social media, sales decks, case studies, newsletters, and campaigns—telling stories that resonate with clients, candidates, and employees. Maintain and evolve the brand voice, ensuring every piece of communication reflects consistency, creativity, and professionalism. Collaborate with leadership to produce thought leadership blogs, articles, and presentations that position the company as an innovative industry leader. Manage creative projects from concept to completion, overseeing design execution and ensuring alignment with brand standards. Digital Marketing & Campaigns Develop and manage integrated campaigns (SEO, SEM, social, paid ads, and email) that drive measurable awareness, engagement, and leads. Use Salesforce Marketing Cloud to design and execute automated customer journeys, targeted email campaigns, and data-driven messaging. Partner with sales to align CRM data with marketing campaigns, helping to build smarter outreach and nurture prospects more effectively. Track and analyze performance with dashboards and reports, adjusting strategy to continually optimize campaign ROI. Recruitment Marketing & Employee Engagement Partner with HR to create authentic employer branding and career content that accurately conveys the employee experience. Design recruitment campaigns that attract top talent, including job postings, social spotlights, and career site content. Support employee engagement with internal newsletters, culture campaigns, recognition programs, and storytelling that highlights employee success. Social Media & Online Presence Own the social media calendar, planning and executing content across LinkedIn, Instagram, and other channels with consistent tone and strategy. Engage with analytics, tracking what resonates and refining content to build reach, followers, and engagement. Spot opportunities for brand visibility, including sponsorships, speaking engagements, or partnerships that align with company goals. Industry Outreach Coordinate event logistics for tradeshows, sponsorships, client events, and conferences, ensuring brand consistency from booth design to handouts. Build relationships with associations and industry groups to increase visibility and develop long-term brand equity. Internal Communications Craft clear, engaging internal messages that keep employees informed and connected to company goals. Support surveys and feedback programs to capture employee input and help shape future initiatives. Partner with leadership and department heads to align communication priorities and foster a collaborative workplace. WHAT WE'RE LOOKING FOR:

Bachelor’s degree in Marketing, Communications, Business, or related field. 5+ years of marketing experience, ideally in a multi-faceted role balancing strategy and execution. Proficiency with Salesforce Marketing Cloud is required. Strong background in multi-channel campaigns, digital strategy, and content creation. Graphic design skills (Adobe Creative Suite: Photoshop, Illustrator, InDesign). Excellent organizational, communication, and project management skills. WHY JOIN?

This is a unique opportunity to step into a highly visible role where you’ll work side-by-side with the Head of Marketing and gain exposure to every facet of the function. Your creativity and expertise will directly shape brand presence, employee engagement, and growth in a fast-paced, collaborative environment. If you are a hands-on marketer with creative vision and the drive to execute, we’d love to hear from you!

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