Little Brothers - Friends of the Elderly (LBFE)
Communications and Social Media Specialist
Little Brothers - Friends of the Elderly (LBFE), Chicago, Illinois, United States, 60290
Overview
The Communications and Social Media Specialist is responsible for preparing content and written material for internal and external audiences, including writing, assisting with public relations (PR), updating the LBFE website, and posting on social media to support the programs of Little Brothers – Friends of the Elderly Chicago (LBFE). The goal is to build public awareness, understanding, and acceptance for the organization and to increase the support received through human and financial resources. The Communications and Social Media Specialist is the primary point person for a variety of e-communication, newsletter articles, reports, media communication, and other written material. This position also needs an understanding of Diversity, Equity and Inclusion (DEI) and a commitment to reflecting DEI in LBFE communications.
Essential Duties and Responsibilities
Communications: Develop first drafts of written materials for marketing, PR, fundraising, and program purposes. Write PSAs, media alerts, press releases, and articles and disseminate to traditional and online media sources. Create and distribute LBFE’s monthly e-newsletter (four one- to two-paragraph summaries of our latest events). Write and assist with the production of marketing materials, as requested, for media kits and marketing materials, including brochures, flyers, and fact sheets. Write articles for the LBFE newsletter (two annually) and Annual Report, and work with consultant, designer, and development team to plan, design, and produce these documents. Update the LBFE website several times a month to reflect latest activities. Assist in identifying potential stories. Conduct interviews with older adults, volunteers, and staff to support fundraising, volunteer recruitment, and marketing and develop “evergreen” stories and articles. Social Media
Update social media regularly with posts about current activities at LBFE. Document social media, marketing, and public relations projects to track performance and identify areas for improvement. Participate in planning, developing, and implementing the annual development department workplan, social media plan, and e-communications plan. At times take photos at LBFE events and gatherings for use on website and social media. Other
Required to work one of two main holiday celebrations (Thanksgiving or Christmas), and our Founder’s Day Celebration, Fête d’Armand Marquiset in the spring. Follow all branding and standardization for organization. Attend events and programs to build understanding of our mission and work. Other duties and projects as assigned. Experience/Skills
Demonstrated success in writing for various audiences, and formats (social media, marketing, public relations, etc.) Knowledge of social media and best practices. Interviewing skills. Webpage editing experience preferred. Nonprofit and media relations experience helpful. Bilingual in English/Spanish helpful. Photography skills helpful. Requirements
2-4 years writing experience in marketing, public relations, or resource development writing. Excellent verbal and written communication/editing skills, familiar with AP style. Excellent interpersonal and phone skills. Excellent time management skills and experience meeting deadlines. A goal-oriented person with experience completing communications projects and ability to work independently as well as on a team. Creative problem-solving skills. Knowledge of Microsoft Office Suite. Experience with an email marketing platform like Constant Contact, and willingness to learn new software as needed. Maintain a valid driver’s license. Interested professionals should submit their resume and cover letter to Cecilia Straney, Chief Development Officer at cstraney@LBFEchicago.org
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The Communications and Social Media Specialist is responsible for preparing content and written material for internal and external audiences, including writing, assisting with public relations (PR), updating the LBFE website, and posting on social media to support the programs of Little Brothers – Friends of the Elderly Chicago (LBFE). The goal is to build public awareness, understanding, and acceptance for the organization and to increase the support received through human and financial resources. The Communications and Social Media Specialist is the primary point person for a variety of e-communication, newsletter articles, reports, media communication, and other written material. This position also needs an understanding of Diversity, Equity and Inclusion (DEI) and a commitment to reflecting DEI in LBFE communications.
Essential Duties and Responsibilities
Communications: Develop first drafts of written materials for marketing, PR, fundraising, and program purposes. Write PSAs, media alerts, press releases, and articles and disseminate to traditional and online media sources. Create and distribute LBFE’s monthly e-newsletter (four one- to two-paragraph summaries of our latest events). Write and assist with the production of marketing materials, as requested, for media kits and marketing materials, including brochures, flyers, and fact sheets. Write articles for the LBFE newsletter (two annually) and Annual Report, and work with consultant, designer, and development team to plan, design, and produce these documents. Update the LBFE website several times a month to reflect latest activities. Assist in identifying potential stories. Conduct interviews with older adults, volunteers, and staff to support fundraising, volunteer recruitment, and marketing and develop “evergreen” stories and articles. Social Media
Update social media regularly with posts about current activities at LBFE. Document social media, marketing, and public relations projects to track performance and identify areas for improvement. Participate in planning, developing, and implementing the annual development department workplan, social media plan, and e-communications plan. At times take photos at LBFE events and gatherings for use on website and social media. Other
Required to work one of two main holiday celebrations (Thanksgiving or Christmas), and our Founder’s Day Celebration, Fête d’Armand Marquiset in the spring. Follow all branding and standardization for organization. Attend events and programs to build understanding of our mission and work. Other duties and projects as assigned. Experience/Skills
Demonstrated success in writing for various audiences, and formats (social media, marketing, public relations, etc.) Knowledge of social media and best practices. Interviewing skills. Webpage editing experience preferred. Nonprofit and media relations experience helpful. Bilingual in English/Spanish helpful. Photography skills helpful. Requirements
2-4 years writing experience in marketing, public relations, or resource development writing. Excellent verbal and written communication/editing skills, familiar with AP style. Excellent interpersonal and phone skills. Excellent time management skills and experience meeting deadlines. A goal-oriented person with experience completing communications projects and ability to work independently as well as on a team. Creative problem-solving skills. Knowledge of Microsoft Office Suite. Experience with an email marketing platform like Constant Contact, and willingness to learn new software as needed. Maintain a valid driver’s license. Interested professionals should submit their resume and cover letter to Cecilia Straney, Chief Development Officer at cstraney@LBFEchicago.org
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