Ruff Liners
Overview
Location: Houston, TX (Hybrid – mostly remote, with some in-office collaboration)
Ruff Liners is the
#1 premium dog seat cover brand on Amazon , built to help dogs and their humans get outside and enjoy life together. Our patented seat covers protect vehicles with heavy-duty, waterproof materials and innovative features designed for real dog owners.
We’re a
fast-growing, founder-led brand , scaling rapidly across Amazon and direct-to-consumer (DTC) channels. Now, we’re looking for a top-tier
Social Media Director
to lead our next phase of growth.
The Role We’re seeking a
strategic, hands-on leader
to own Ruff Liners’ social media, affiliate, and paid growth strategy — end-to-end. This role will shape how we drive sales, build community, and elevate our brand across TikTok, Instagram, YouTube, and beyond.
If you know how to unite
storytelling, UGC, affiliates, and paid media
into a growth machine — this role is for you.
Key Responsibilities Growth & Revenue
Own Ruff Liners’ social commerce strategy to drive measurable revenue on Amazon and DTC.
Launch and scale a TikTok Shop affiliate/creator community.
Develop high-performing ad content strategies that maximize ROAS.
Content & Brand
Build and manage content calendars for TikTok, Instagram, YouTube Shorts & Longform.
Lead YouTube storytelling for customer education and brand building.
Ensure consistent voice, tone, and creative identity across platforms.
Paid Media & Analytics
Manage paid social campaigns across TikTok, Meta, and YouTube.
Apply cutting-edge performance marketing strategies (affiliate funnels, shoppable content, AI-driven ads).
Own analytics: CAC, LTV, ROAS, attribution, and performance optimization.
Influencers & Community
Recruit, manage, and scale influencer and affiliate relationships.
Turn UGC into organic and paid content pipelines.
Drive community engagement and protect brand reputation.
Leadership & Collaboration
Partner with marketing, product, and creative teams on launches and evergreen campaigns.
Build and mentor a high-performance social media team.
Report directly to the CEO with accountability for revenue growth KPIs.
What We’re Looking For
Proven success scaling e-commerce or DTC brands via social media (9-figure brand experience a plus).
Strong analytical and performance-driven mindset — focus on
revenue, not vanity metrics .
Deep expertise across TikTok, Instagram, YouTube, Meta ads, and affiliate programs.
Experience recruiting/managing affiliates, influencers, and UGC creators.
Strong creative instincts and content production skills (comfortable being hands-on).
Data-driven strategist with mastery of attribution and e-commerce KPIs.
Entrepreneurial, scrappy, and excited to scale a fast-growth consumer brand.
Why Join Ruff Liners?
Be part of a fast-growing, founder-led brand redefining the dog lifestyle space.
Play a
key leadership role
in scaling Ruff Liners into a household name.
Hybrid work setup: Houston-based with flexibility for remote.
Competitive salary, performance incentives, and real career growth opportunities.
This is a rare opportunity to shape the future of a brand in hyper-growth and redefine what it means to build a dog lifestyle company.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Consumer Goods
Get notified about new Social Media Director jobs in
Houston, TX .
#J-18808-Ljbffr
Ruff Liners is the
#1 premium dog seat cover brand on Amazon , built to help dogs and their humans get outside and enjoy life together. Our patented seat covers protect vehicles with heavy-duty, waterproof materials and innovative features designed for real dog owners.
We’re a
fast-growing, founder-led brand , scaling rapidly across Amazon and direct-to-consumer (DTC) channels. Now, we’re looking for a top-tier
Social Media Director
to lead our next phase of growth.
The Role We’re seeking a
strategic, hands-on leader
to own Ruff Liners’ social media, affiliate, and paid growth strategy — end-to-end. This role will shape how we drive sales, build community, and elevate our brand across TikTok, Instagram, YouTube, and beyond.
If you know how to unite
storytelling, UGC, affiliates, and paid media
into a growth machine — this role is for you.
Key Responsibilities Growth & Revenue
Own Ruff Liners’ social commerce strategy to drive measurable revenue on Amazon and DTC.
Launch and scale a TikTok Shop affiliate/creator community.
Develop high-performing ad content strategies that maximize ROAS.
Content & Brand
Build and manage content calendars for TikTok, Instagram, YouTube Shorts & Longform.
Lead YouTube storytelling for customer education and brand building.
Ensure consistent voice, tone, and creative identity across platforms.
Paid Media & Analytics
Manage paid social campaigns across TikTok, Meta, and YouTube.
Apply cutting-edge performance marketing strategies (affiliate funnels, shoppable content, AI-driven ads).
Own analytics: CAC, LTV, ROAS, attribution, and performance optimization.
Influencers & Community
Recruit, manage, and scale influencer and affiliate relationships.
Turn UGC into organic and paid content pipelines.
Drive community engagement and protect brand reputation.
Leadership & Collaboration
Partner with marketing, product, and creative teams on launches and evergreen campaigns.
Build and mentor a high-performance social media team.
Report directly to the CEO with accountability for revenue growth KPIs.
What We’re Looking For
Proven success scaling e-commerce or DTC brands via social media (9-figure brand experience a plus).
Strong analytical and performance-driven mindset — focus on
revenue, not vanity metrics .
Deep expertise across TikTok, Instagram, YouTube, Meta ads, and affiliate programs.
Experience recruiting/managing affiliates, influencers, and UGC creators.
Strong creative instincts and content production skills (comfortable being hands-on).
Data-driven strategist with mastery of attribution and e-commerce KPIs.
Entrepreneurial, scrappy, and excited to scale a fast-growth consumer brand.
Why Join Ruff Liners?
Be part of a fast-growing, founder-led brand redefining the dog lifestyle space.
Play a
key leadership role
in scaling Ruff Liners into a household name.
Hybrid work setup: Houston-based with flexibility for remote.
Competitive salary, performance incentives, and real career growth opportunities.
This is a rare opportunity to shape the future of a brand in hyper-growth and redefine what it means to build a dog lifestyle company.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Consumer Goods
Get notified about new Social Media Director jobs in
Houston, TX .
#J-18808-Ljbffr