Marketing Manager (Contract Position), Guinness Open Gate Brewery Baltimore

Brand Overview The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James's Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout brand. Our iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness beers enjoyed every day around the world. The most Guinness is sold in Great Britain, Ireland, U.S., Nigeria, and Cameroon. In 2018, Guinness opened the brands first home in America at the Guinness Open Gate Brewery (OGB) in Baltimore, MD, creating a guest destination and brand innovation center. In 2023, the second Open Gate Brewery in the U.S. opened in Chicago, IL, welcoming more than 260,000 guests in year one, while brewing dozens of unique beer recipes. Both breweries have become hubs of Guinness quality, beer, and community partnerships in the United States. The Open Gate Breweries deliver best-in-class Guinness brand experiences including brand immersions, a tap list featuring classics like Guinness Draught Stout along with innovative experimental beers, thoughtful and delicious food items, all delivered with Guinness hospitality. We encourage guest visitation through onsite activations that include live music, movies, art, and other local community events. Profile We are seekinga highly strategic, entrepreneurial, and collaborative individual who can assist in the creation and execution of OGB brand strategy, marketing, and activation plans to drive awareness and visitation for the Open Gate Brewery in the Baltimore and Beltway Market areas. This individual must be comfortable being a proactive self-starter who can help set the brewerys vision and brand/marketing strategy, and effectively collaborate with internal (brand, OGB, commercial) and external partners (third-party operations partners, local and national agencies) to drive visitation and revenue while bringing best-in-class guest experiences to life. A successful candidate in fast-paced hospitality environments, and is comfortable developing consumer-centric marketing plans, managing communications channels, and creating and implementing on-site activations. Role Responsibilities : This role reports directly to the Head of Guinness Brand Homes but will work in collaboration with the OGB Baltimore Operations Manager and our local media/PR agency of record, Collins and Co. Accountable for driving market awareness and site visitation for the OGB Baltimore. Owns the communication and messaging for OGBs, including PR and earned media, social media, paid media, website and digital presence, community engagement, CRM and all associated third-party and agency management required. Delivers best-in-class on-site Guinness experience that drives brand love, emotional engagement, and trial among both local community and tourism traffic. Acts as liaison with local community, brewing industry, government, and others as representative of OGBs as needed. Responsible for site-specific content creation and creative direction, including onsite signage, retail merchandise, and information on beers produced locally. Partners with the Regional Marketing Managers and the Guinness brand team to develop and implement local market sponsorships, partnerships, collaborations, and festivals supporting visitation and OGB beer sales where relevant. Work with Operations Managers and third-party operations partners to develop and implement on-site activations that drive visitation and extend the reach of the brand into the market. Understand and evaluate the effectiveness of marketing activities and consumer outreach tools implemented at brand homes around the world to optimize and apply them as standard methodologies within the OGB marketing ecosystem. Budget management and performance reporting. This position is located in Baltimore, MD and there could be some travel to Chicago and NYC. Salary Range: $75-$92K Experience / skills required: 3 years+ marketing experience in beverage alcohol, hospitality, or destination/experience preferred. Experience working with breweries/taprooms, product innovation (particularly beer), and brand activations preferred. Experience building and implementing strategic plans, integrated marketing programs, and consumer engagement tools. Ability to analyze data and specific market information while recommending business action steps. Proven success in fast-paced, fluid environments where independence, self-initiation and bias for action are required. Effective budget management and experience with performance reporting. Demonstrate ability to enroll and motivate a complex partner organization.

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