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Crunch Fitness CR Fitness Holdings, LLC

General Manager

Crunch Fitness CR Fitness Holdings, LLC, Lake Worth, Texas, United States

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General Manager – Lake Worth Club Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At CR Fitness, we're not just opening clubs, we’re building a legacy. With 85+ locations and 100+ on the horizon, we’re looking for

General Managers

who are driven by

sales, team performance, and winning . This role isn’t for the average, it’s for the ambitious.

Crunch is where serious fitness meets serious fun. As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities

Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.

Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.

Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.

Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.

Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.

Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.

Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look For

Proven success in sales leadership and hitting aggressive performance targets

A passion for developing high-performing teams and creating a winning culture

A competitive mindset with the ability to drive results under pressure

Relentless energy, positive attitude, and a lead-by-example work ethic

Strong business acumen and ownership mentality

Clear, confident, and persuasive communication skills

Prior management experience required (fitness industry preferred)

What We Offer

A performance-driven compensation plan that rewards revenue growth, retention, and leadership

Medical, Dental, Vision & Life Insurance

401K and PTO

$1000 Getaway Grant (GM & PTM only)

Free Crunch membership + discounted training

Continued education and advancement opportunities

A chance to be part of one of the most aggressive growth stories in fitness

Equal Employment Opportunity : Crunch Fitness CR Fitness Holdings, LLC is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

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