Publicis Groupe
Overview
As
Associate Director, Cross Channel Investments , you will provide investment leadership across all paid media channels, including but not limited to TV, OOH, video, audio, social, search, display, and influencer. In this role, you will liaise with the channel investment teams to ensure a consistent go-to-market approach and develop synergies with our Media Strategy and Data and Analytics teams to exceed campaign KPIs. We’re looking for an outstanding
Associate Director
who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. We seek a leader who will bring an innovative approach to tactical planning and buying, endless curiosity to identify new opportunities and the ability to achieve greater value through strong partner negotiations and relationships. If this sounds like you, read on. We are looking for someone who can fluently speak to channel buying tactics and often act as a representative of the full media investment team to clients and the marketplace. Responsibilities Day to day your role includes:
Partner with the marketplace, build relationships, and co-lead channel negotiations as needed Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.) Oversee the work of multiple channel specialists, manage workflow, QA process, provide strategic guidance and oversight, and ensure operational excellence across all stages of tactical planning and buying Serve as a central point of contact for clients and internal teams for the client investment portfolio, with oversight from account leadership Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels Work alongside Channel Teams and Media Strategy to determine how best to spend media dollars to drive outcomes with account leadership oversight Bring innovative solutions and out-of-the-box thinking to partners and clients Develop thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge Manage and maintain relationships with internal practice leads and full investment team Aid in delivering bespoke agency solutions and offerings to evolve client relationships The role reports to VP/VPGD, Investments Planning & Optimization
Lead tactical plan development and recommendations, ensuring cross-channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights Liaise with channel teams in the creation, distribution and evaluation of RFPs in the marketplace Partner with channel teams to assess proposals and negotiate pricing, added value and more Create and maintain channel activations on a holistic media plan and flow chart by partner with associated details (flighting, placements, targeting, cost, etc.) Develop cross-channel budget shift decisioning and recommendations with assistance from senior account leadership to maximize profitability and exceed client goals Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel Establish processes, where needed, to deliver operational excellence across buying and execution Work within teams to troubleshoot campaign management issues as they arise or identify when to escalate to senior account leadership while effectively partnering with cross-functional teams and senior account leadership to appropriately communicate issues with clients Reporting & Analysis
Liaise with Data & Analytics (DNA) on cross-channel performance analysis and reporting Liaise with DNA and channel teams on optimization recommendations and opportunities Liaise with DNA and channel teams on learning agenda & test and learn strategies Qualifications
7+ years of media planning and buying experience, with a strong foundation in media channel investment and activation Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent Analytical background – comfort with data and numbers 5+ years of people management experience, overseeing five or more reports in an account management/client services team Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients Strong communication and writing skills—you’re poised, precise, and kind when engaging with others Able to package, merchandise, and sell in concepts and new opportunities Strategic thinking and able to see the bigger picture Self-starter with ability to work independently and in a collaborative team setting Familiarity with prompt-based interaction and commonly used generative AI tools is a plus Additional Information
Publicis Groupe motto “Viva La Différence” means we’re better together and celebrate all identities. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
As
Associate Director, Cross Channel Investments , you will provide investment leadership across all paid media channels, including but not limited to TV, OOH, video, audio, social, search, display, and influencer. In this role, you will liaise with the channel investment teams to ensure a consistent go-to-market approach and develop synergies with our Media Strategy and Data and Analytics teams to exceed campaign KPIs. We’re looking for an outstanding
Associate Director
who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. We seek a leader who will bring an innovative approach to tactical planning and buying, endless curiosity to identify new opportunities and the ability to achieve greater value through strong partner negotiations and relationships. If this sounds like you, read on. We are looking for someone who can fluently speak to channel buying tactics and often act as a representative of the full media investment team to clients and the marketplace. Responsibilities Day to day your role includes:
Partner with the marketplace, build relationships, and co-lead channel negotiations as needed Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.) Oversee the work of multiple channel specialists, manage workflow, QA process, provide strategic guidance and oversight, and ensure operational excellence across all stages of tactical planning and buying Serve as a central point of contact for clients and internal teams for the client investment portfolio, with oversight from account leadership Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels Work alongside Channel Teams and Media Strategy to determine how best to spend media dollars to drive outcomes with account leadership oversight Bring innovative solutions and out-of-the-box thinking to partners and clients Develop thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge Manage and maintain relationships with internal practice leads and full investment team Aid in delivering bespoke agency solutions and offerings to evolve client relationships The role reports to VP/VPGD, Investments Planning & Optimization
Lead tactical plan development and recommendations, ensuring cross-channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights Liaise with channel teams in the creation, distribution and evaluation of RFPs in the marketplace Partner with channel teams to assess proposals and negotiate pricing, added value and more Create and maintain channel activations on a holistic media plan and flow chart by partner with associated details (flighting, placements, targeting, cost, etc.) Develop cross-channel budget shift decisioning and recommendations with assistance from senior account leadership to maximize profitability and exceed client goals Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel Establish processes, where needed, to deliver operational excellence across buying and execution Work within teams to troubleshoot campaign management issues as they arise or identify when to escalate to senior account leadership while effectively partnering with cross-functional teams and senior account leadership to appropriately communicate issues with clients Reporting & Analysis
Liaise with Data & Analytics (DNA) on cross-channel performance analysis and reporting Liaise with DNA and channel teams on optimization recommendations and opportunities Liaise with DNA and channel teams on learning agenda & test and learn strategies Qualifications
7+ years of media planning and buying experience, with a strong foundation in media channel investment and activation Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent Analytical background – comfort with data and numbers 5+ years of people management experience, overseeing five or more reports in an account management/client services team Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients Strong communication and writing skills—you’re poised, precise, and kind when engaging with others Able to package, merchandise, and sell in concepts and new opportunities Strategic thinking and able to see the bigger picture Self-starter with ability to work independently and in a collaborative team setting Familiarity with prompt-based interaction and commonly used generative AI tools is a plus Additional Information
Publicis Groupe motto “Viva La Différence” means we’re better together and celebrate all identities. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr