Culture Amp
Overview
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Director, Marketing Operations
role at
Culture Amp . Culture Amp is the world’s leading employee experience platform, helping 25 million employees across more than 6,500 companies create a better world of work. The company enables organizations to transform employee engagement, drive performance management, and develop high-performing teams with a data-driven approach powered by people science. Culture Amp is backed by leading venture funds and has offices in the US, UK, Germany and Australia. For more information visit cultureamp.com. Role intent
You are a highly strategic and innovative Director of Marketing Operations who excels at transforming, optimizing, and scaling high-performing marketing and sales development teams. You champion data-driven decisions, operational excellence, and collaborative execution in a dynamic SaaS environment, and your leadership embraces AI-driven solutions and emerging technologies to drive efficiency and continuous improvement. Your impact will be shaped by your ability to operationalize cutting-edge account-based experience (ABX) approaches—leveraging platforms like 6Sense and advanced AI workflows—to accelerate pipeline and revenue growth. You will work with Marketing and Demand Generation teams to build processes and technology that support company-wide priorities, focusing on scalable systems, automation, and innovative practices that fuel sustainable success. Responsibilities
Shape and Drive an Innovative Marketing Operations Strategy: Collaborate with Marketing and SDR leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking ways to automate and improve processes for demand generation and pipeline growth. Advance Technology, Data, and AI Integration: Lead the selection, integration, and optimization of marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools; promote adoption of AI workflows to improve efficiency and decision-making. Operationalize Data-Driven and AI-Enhanced Insights: Develop and maintain reporting, dashboards, and KPI cadences (including Pipeline Council), using AI-driven analytics to measure and improve campaign performance—especially ABX and demand gen programs. Elevate Lead Management with Intelligent Automation: Build automated workflows for lead capture, scoring, nurturing, enrichment, and routing; ensure ABX-qualified accounts and leads are prioritized efficiently with AI support. Champion Data Quality, Governance, and Scalable Systems: Design automated data standards and processes across marketing systems, leveraging AI for data enrichment, cleansing, and predictive modeling to support ABX outreach. Strengthen Cross-Functional and AI-Enabled Alignment: Partner with Sales, Product, and Finance to align operations and technology with go-to-market strategies, using intelligent automation and data-driven insights to maximize impact. Standardize, Document, and Scale Best Practices: Evolve workflows and standards to enable scalable, efficient marketing and demand generation as ABX and AI initiatives expand. Build and Mentor a High-Performing, Innovation-Driven Team: Foster collaboration, experimentation, and accountability, developing talent skilled in AI, ABX, and related technologies to meet revenue targets. Qualifications
Demonstrated leadership experience in marketing operations or revenue operations within high-growth SaaS or B2B technology environments. Hands-on experience with marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), prospect engagement (e.g., Outreach), and ABX (e.g., 6Sense) platforms, including direct use of AI-driven tools for campaigns, analytics, and process optimization. Proven ability to lead innovative, scalable ABX programs using data, technology, intelligent automation, and cross-functional collaboration to drive pipeline and revenue results. Analytical rigor with ability to translate multi-source data into clear, actionable strategies for marketing, ABX, and demand generation outcomes. Expertise in lead management, scoring, enrichment, and attribution modeling, leveraging automation and AI to drive broad and account-based campaigns. Strong partnership skills across Marketing, Sales, and Demand Generation to drive integrated pipeline growth and scalable impact. Experience presenting to executives and leading KPI reviews with AI-powered analytics to showcase marketing and ABX performance. Collaborative, decisive, and empowering leadership style with ownership and urgency. Compensation and Benefits
For this role, the estimated base salary range is listed below. In addition to base salary, the compensation package includes equity and benefits. Base Salary Range (US):
$181,500 - $235,000 USD . The final base salary varies based on market, skills, experience, and interview assessments. Talk with your Talent Acquisition Partner to learn more about total compensation. Culture Amp is committed to fair and equitable pay and conducts annual pay equity audits. Key benefits include: Employee Share Options Program Coaching, development budgets, and programs for personal and professional growth Access to external mental wellbeing and coaching support Monthly Camper Life Allowance Team budgets for team building Intentional quarterly wellbeing pauses Extended year-end breaks Parental leave and in-work support from day 1 5 Social Impact Days per year MacBooks and home office budget Medical insurance coverage for you and your family (US & UK) Equity, Inclusion, and Accessibility
Culture Amp advocates for diversity, equity, and inclusion through Employee Resource Groups and ally communities. We are committed to anti-racism and invite you to review our commitments. If you require reasonable accommodations during the application or interview process, contact accommodations@cultureamp.com. Your privacy and data are protected per our privacy policy, and CVs may be retained for a specified period. This includes optional diversity questions as part of the application. If you require reasonable accommodations due to a disability to complete the online application or participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation you are requesting. Culture Amp will retain your CV and personal information for a period of two years (four years for the US). See our privacy policy for details or privacy@cultureamp.com. Application and Next Steps
We encourage you to apply if you’re interested: we value diverse experiences and perspectives. This role may be located in San Francisco, CA or remote for eligible candidates. Referrals can increase interview chances. Sign in to set job alerts for related roles.
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Join to apply for the
Director, Marketing Operations
role at
Culture Amp . Culture Amp is the world’s leading employee experience platform, helping 25 million employees across more than 6,500 companies create a better world of work. The company enables organizations to transform employee engagement, drive performance management, and develop high-performing teams with a data-driven approach powered by people science. Culture Amp is backed by leading venture funds and has offices in the US, UK, Germany and Australia. For more information visit cultureamp.com. Role intent
You are a highly strategic and innovative Director of Marketing Operations who excels at transforming, optimizing, and scaling high-performing marketing and sales development teams. You champion data-driven decisions, operational excellence, and collaborative execution in a dynamic SaaS environment, and your leadership embraces AI-driven solutions and emerging technologies to drive efficiency and continuous improvement. Your impact will be shaped by your ability to operationalize cutting-edge account-based experience (ABX) approaches—leveraging platforms like 6Sense and advanced AI workflows—to accelerate pipeline and revenue growth. You will work with Marketing and Demand Generation teams to build processes and technology that support company-wide priorities, focusing on scalable systems, automation, and innovative practices that fuel sustainable success. Responsibilities
Shape and Drive an Innovative Marketing Operations Strategy: Collaborate with Marketing and SDR leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking ways to automate and improve processes for demand generation and pipeline growth. Advance Technology, Data, and AI Integration: Lead the selection, integration, and optimization of marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools; promote adoption of AI workflows to improve efficiency and decision-making. Operationalize Data-Driven and AI-Enhanced Insights: Develop and maintain reporting, dashboards, and KPI cadences (including Pipeline Council), using AI-driven analytics to measure and improve campaign performance—especially ABX and demand gen programs. Elevate Lead Management with Intelligent Automation: Build automated workflows for lead capture, scoring, nurturing, enrichment, and routing; ensure ABX-qualified accounts and leads are prioritized efficiently with AI support. Champion Data Quality, Governance, and Scalable Systems: Design automated data standards and processes across marketing systems, leveraging AI for data enrichment, cleansing, and predictive modeling to support ABX outreach. Strengthen Cross-Functional and AI-Enabled Alignment: Partner with Sales, Product, and Finance to align operations and technology with go-to-market strategies, using intelligent automation and data-driven insights to maximize impact. Standardize, Document, and Scale Best Practices: Evolve workflows and standards to enable scalable, efficient marketing and demand generation as ABX and AI initiatives expand. Build and Mentor a High-Performing, Innovation-Driven Team: Foster collaboration, experimentation, and accountability, developing talent skilled in AI, ABX, and related technologies to meet revenue targets. Qualifications
Demonstrated leadership experience in marketing operations or revenue operations within high-growth SaaS or B2B technology environments. Hands-on experience with marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), prospect engagement (e.g., Outreach), and ABX (e.g., 6Sense) platforms, including direct use of AI-driven tools for campaigns, analytics, and process optimization. Proven ability to lead innovative, scalable ABX programs using data, technology, intelligent automation, and cross-functional collaboration to drive pipeline and revenue results. Analytical rigor with ability to translate multi-source data into clear, actionable strategies for marketing, ABX, and demand generation outcomes. Expertise in lead management, scoring, enrichment, and attribution modeling, leveraging automation and AI to drive broad and account-based campaigns. Strong partnership skills across Marketing, Sales, and Demand Generation to drive integrated pipeline growth and scalable impact. Experience presenting to executives and leading KPI reviews with AI-powered analytics to showcase marketing and ABX performance. Collaborative, decisive, and empowering leadership style with ownership and urgency. Compensation and Benefits
For this role, the estimated base salary range is listed below. In addition to base salary, the compensation package includes equity and benefits. Base Salary Range (US):
$181,500 - $235,000 USD . The final base salary varies based on market, skills, experience, and interview assessments. Talk with your Talent Acquisition Partner to learn more about total compensation. Culture Amp is committed to fair and equitable pay and conducts annual pay equity audits. Key benefits include: Employee Share Options Program Coaching, development budgets, and programs for personal and professional growth Access to external mental wellbeing and coaching support Monthly Camper Life Allowance Team budgets for team building Intentional quarterly wellbeing pauses Extended year-end breaks Parental leave and in-work support from day 1 5 Social Impact Days per year MacBooks and home office budget Medical insurance coverage for you and your family (US & UK) Equity, Inclusion, and Accessibility
Culture Amp advocates for diversity, equity, and inclusion through Employee Resource Groups and ally communities. We are committed to anti-racism and invite you to review our commitments. If you require reasonable accommodations during the application or interview process, contact accommodations@cultureamp.com. Your privacy and data are protected per our privacy policy, and CVs may be retained for a specified period. This includes optional diversity questions as part of the application. If you require reasonable accommodations due to a disability to complete the online application or participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation you are requesting. Culture Amp will retain your CV and personal information for a period of two years (four years for the US). See our privacy policy for details or privacy@cultureamp.com. Application and Next Steps
We encourage you to apply if you’re interested: we value diverse experiences and perspectives. This role may be located in San Francisco, CA or remote for eligible candidates. Referrals can increase interview chances. Sign in to set job alerts for related roles.
#J-18808-Ljbffr