Category & Marketing Manager - Viennoiserie Job at Bridor USA, Inc. in Vineland

Category & Marketing Manager – Viennoiserie

Hybrid – United States (Travel Required)

About Bridor:

At Bridor, we blend European baking artistry with North American innovation to create premium baked goods. As we expand our presence in the U.S., we’re looking for a dynamic Category & Marketing Manager to lead our viennoiserie business and drive growth through strategic insight and impactful marketing.

The Role

As our Category & Marketing Manager – Viennoiserie, you will lead category strategy and marketing execution to accelerate Bridor’s footprint in the U.S. market. You’ll analyze trends, optimize product assortments, and develop high-impact marketing campaigns that support our sales teams and delight customers. This hybrid role offers a unique opportunity to work cross-functionally with sales, R&D, innovation, and supply chain teams — while bringing your entrepreneurial spirit to the forefront.

Key ResponsibilitiesCategory Leadership

• Analyze category performance (sales, profitability, market share) and monitor market trends
• Identify white space opportunities and guide portfolio strategy, including product selection and pricing
• Collaborate with sales and marketing teams to develop and implement category plans
• Support in-store merchandising and product presentation strategies
• Track KPIs and report key insights to leadership

Marketing Execution

• Create sales decks, POS materials, sell sheets, and launch kits
• Lead marketing efforts during customer meetings, trade shows, and product launches
• Tailor brand messaging for local customer segments and channels
• Ensure marketing and category strategies are fully aligned

Collaboration & Culture

• Partner closely with U.S.-based sales and cross-functional teams in Canada and the U.S
• Demonstrate initiative, energy, and the ability to work both independently and collaboratively
• Travel 30–40% of the time within the U.S. and to the Canadian HQ every 2–3 months

RequirementsMinimum Qualifications:

• 5+ years in marketing, trade marketing, or category management (food industry experience preferred)
• Bachelor’s degree in marketing, business, or related field
• Strong analytical and strategic thinking skills
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office
• Proven ability to manage multiple projects and deadlines

Preferred Skills & Knowledge:

• Deep knowledge of bakery and viennoiserie categories and consumer trends
• Experience with marketing campaign development and sales tool creation
• Familiarity with syndicated data (Nielsen, IRI, SPINS)
• Graphic design skills (Adobe Creative Suite or Canva) a plus
• Bilingual in English and French is highly desirable
• Background in commerce, sales, or product management is an advantage

Why Join Bridor?

Be part of a fast-growing, innovative company where your insights and initiatives will directly shape our product success in the North American market. Collaborate with passionate professionals, enjoy autonomy, and contribute to a thriving category in the bakery industry.

Ready to make your mark with Bridor? Apply today to join our team!