Content Marketing Manager Job at Schedly in Colorado Springs

Schedly is seeking a dynamic and innovative Content Marketing Manager to join our talented team in the staffing and recruiting industry. This role is pivotal in shaping our brand's narrative and driving engagement through compelling content across multiple channels. As a Content Marketing Manager, you will be responsible for developing and executing a content strategy that aligns with our company's goals and resonates with our target audience. You will leverage your exceptional writing abilities and digital marketing expertise to create informative and engaging content that attracts, informs, and retains customers while driving traffic to our platforms. Additionally, you will collaborate with various departments, such as sales and product, to ensure a consistent and customer-focused message. The ideal candidate will have a passion for storytelling, a strong understanding of SEO best practices, and a strategic mindset to analyze performance metrics and optimize campaigns. If you are a proactive thinker who enjoys tackling new challenges and thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity to make a significant impact at Schedly.

Responsibilities

• Develop and implement a comprehensive content marketing strategy that aligns with business objectives and enhances brand awareness.
• Create high-quality, engaging content including blog posts, articles, newsletters, and social media posts tailored to our target audience.
• Conduct thorough research on industry trends, customer needs, and competitor activities to inform content creation and strategy.
• Collaborate with the design team to produce visually appealing content that enhances overall engagement across platforms.
• Manage and optimize the content calendar to ensure timely delivery of all marketing materials and campaigns.
• Analyze content performance using analytics tools to track engagement metrics and adjust strategies accordingly.
• Work closely with the sales team to develop targeted content that supports lead generation and conversion efforts.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (3+ years) in content marketing or related roles within the staffing and recruiting industry.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Strong understanding of SEO principles and best practices for content optimization.
• Experience with content management systems (CMS) and marketing automation tools.
• Ability to analyze data and interpret metrics to drive informed decision-making.
• Excellent communication and interpersonal skills with a collaborative mindset.