Appsignal
Were a small, thoughtful, and friendly team building tools developers love. We value clarity, focus, and steady progress. This role is key to making sure we continue shipping high-quality, developer-loved features that matter.
We welcome candidates of all backgrounds, genders, orientations, ethnicities, ages, and abilities.
About The Role
As the
Developer Marketing Manager (Community, Creators, Influencers)
at AppSignal, you will spearhead top-of-funnel growth by building a vibrant developer community and orchestrating influencer partnerships. In this role, you will manage the budget for developer-focused campaigns and programs, amplifying AppSignals presence in the popular programming language and devops communities. You will report directly to the CMO and collaborate closely with the marketing team to turn individual developer enthusiasm into broader adoption. Be a key part of a team that drives AppSignals growth and brand awareness and credibility among developers.. Key Responsibilities
Influencer Marketing Campaigns Develop and execute a developer influencer marketing strategy to drive awareness and product trials. Identify and partner with key developer content creators. Work with them to produce authentic, story-driven content (tutorials, live streams, blog posts, etc.) that showcase AppSignals value. Manage end-to-end campaign execution. Demand-Gen / Developer Marketing Campaigns Run integrated campaigns that tie launches to creator/community activations (e.g., coordinated tutorial drops, coding challenges). Test and scale paid channels (Reddit Ads, Dev.to sponsorships, developer newsletters, podcasts, and niche dev sites). Operate in-house or with specialist partners to reach the right developers at the right time. Community, Champions & Advocacy Build and nurture AppSignals developer community across Slack/Discord, Dev.to , Reddit, Stack Overflow, GitHub, and language-specific forums. Make advocacy programmatic. Turn community energy into fun stories for brand awareness. Analytics & Optimization Set KPIs for traffic, engagement, community health, and trial/lead conversion. Use insights to adjust weekly actions scale winners, refine creative/targeting, sunset laggards. Route developer feedback to Product/Support so community signals improve roadmap, docs, and onboarding. Qualifications
3+ years of experience
in influencer marketing, social media, developer relations, or community management for technical products. Proven track record
with influencer, social media, and content campaigns delivering measurable results (sign-ups, traffic, engagement). Exceptional communication skills
to craft developer-friendly narratives and content across multiple channels (social, blogs, outreach, technical discussions). Data-driven approach
with proficiency in analytics tools (Google Analytics, social media insights, etc.). Cross-functional collaboration
with design, product, engineering, and sales while managing influencer/partner relationships. Self-starter mentality
with entrepreneurial mindset; comfortable in fast-paced startup environments; able to manage priorities independently in remote settings. Bonus Qualifications
Domain expertise
in observability, application monitoring (APM), or DevOps tooling. Understanding of performance monitoring and error tracking challenges to better connect with developer audiences. What We Offer
Competitive salary tailored to your experience and location. Remote-first work culture with co-working support if needed. Fully paid employee benefit package (medical, dental, vision). Eligibility to participate in employee stock option program. Unlimited paid time off. Flexible contract setup (employment, EOR, or long-term contractor). Apply for the Job
Do you want to join our team as our new
Developer Marketing Manager ? #J-18808-Ljbffr
As the
Developer Marketing Manager (Community, Creators, Influencers)
at AppSignal, you will spearhead top-of-funnel growth by building a vibrant developer community and orchestrating influencer partnerships. In this role, you will manage the budget for developer-focused campaigns and programs, amplifying AppSignals presence in the popular programming language and devops communities. You will report directly to the CMO and collaborate closely with the marketing team to turn individual developer enthusiasm into broader adoption. Be a key part of a team that drives AppSignals growth and brand awareness and credibility among developers.. Key Responsibilities
Influencer Marketing Campaigns Develop and execute a developer influencer marketing strategy to drive awareness and product trials. Identify and partner with key developer content creators. Work with them to produce authentic, story-driven content (tutorials, live streams, blog posts, etc.) that showcase AppSignals value. Manage end-to-end campaign execution. Demand-Gen / Developer Marketing Campaigns Run integrated campaigns that tie launches to creator/community activations (e.g., coordinated tutorial drops, coding challenges). Test and scale paid channels (Reddit Ads, Dev.to sponsorships, developer newsletters, podcasts, and niche dev sites). Operate in-house or with specialist partners to reach the right developers at the right time. Community, Champions & Advocacy Build and nurture AppSignals developer community across Slack/Discord, Dev.to , Reddit, Stack Overflow, GitHub, and language-specific forums. Make advocacy programmatic. Turn community energy into fun stories for brand awareness. Analytics & Optimization Set KPIs for traffic, engagement, community health, and trial/lead conversion. Use insights to adjust weekly actions scale winners, refine creative/targeting, sunset laggards. Route developer feedback to Product/Support so community signals improve roadmap, docs, and onboarding. Qualifications
3+ years of experience
in influencer marketing, social media, developer relations, or community management for technical products. Proven track record
with influencer, social media, and content campaigns delivering measurable results (sign-ups, traffic, engagement). Exceptional communication skills
to craft developer-friendly narratives and content across multiple channels (social, blogs, outreach, technical discussions). Data-driven approach
with proficiency in analytics tools (Google Analytics, social media insights, etc.). Cross-functional collaboration
with design, product, engineering, and sales while managing influencer/partner relationships. Self-starter mentality
with entrepreneurial mindset; comfortable in fast-paced startup environments; able to manage priorities independently in remote settings. Bonus Qualifications
Domain expertise
in observability, application monitoring (APM), or DevOps tooling. Understanding of performance monitoring and error tracking challenges to better connect with developer audiences. What We Offer
Competitive salary tailored to your experience and location. Remote-first work culture with co-working support if needed. Fully paid employee benefit package (medical, dental, vision). Eligibility to participate in employee stock option program. Unlimited paid time off. Flexible contract setup (employment, EOR, or long-term contractor). Apply for the Job
Do you want to join our team as our new
Developer Marketing Manager ? #J-18808-Ljbffr