Marketing Manager Job at Creative Cove Inc. in Framingham

Overview

Our retail client is looking for a Sr. Marketing Manager with 8+ years experience in PR, brand marketing or purpose driven marketing; this role is for a hands-on contractor to temporarily support and cover responsibilities typically held by Manager level roles across the Earned Media, and Purpose-driven marketing functions. This role is critical in ensuring continuity of leadership, execution, and cross-functional collaboration during a transitional period.

Key Responsibilities

• Earned & Purpose Channels

• Drive execution for earned media and purpose initiatives and strategic channel planning and execution
• Lead brand storytelling and product-focused Public Relations (PR) efforts.
• Support AVP as day-to-day contact for PR Agency and Purpose teams.
• Oversee and support execution of charity partnerships, fundraising efforts, and integration across site, email, retail, loyalty program, and social.
• Guide execution and reporting for Client’s signature Purpose program. Guide strategic planning.

Cross-Functional Leadership

• Collaborate with internal stakeholders including PD, Merchants, Store Operations, and agency partners.
• Support annual planning and strategic visioning across channels.
• Drive internal education and immersion efforts related to Earned and Purpose-led programs.
• Ensure alignment and integration of brand acts and charitable merchandise across platforms.

Qualifications/Requirements

• 8+ years of experience in brand marketing, PR, or purpose-driven initiatives at a management level.
• Proven leadership in managing cross-functional teams and agency relationships.
• Strong communication, organizational, executional and strategic planning skills.
• Experience with influencer programming.
• Bachelor's degree required
• MS Office (PowerPoint and Excel) (basic level)

Preferred Skills/Knowledge

• Advanced degree or certifications.
• Agile and proactive mindset with a passion for storytelling and purpose.
• Comfortable navigating ambiguity and driving clarity.
• Collaborative and inclusive leadership style.