Marketing Manager, NA SMB Marketing Job at TikTok in New York

Responsibilities

• Drive Revenue Growth & Impact: Build and execute innovative marketing strategies to accelerate SMB adoption and revenue growth, owning regional targets for priority initiatives and campaigns specifically for the independent media buying agency sector.
• Shape Go-To-Market Strategy: Partner closely with Sales and Product teams to size opportunities, define success drivers, and ensure a seamless client experience.
• Lead Compelling Narratives: Create clear, value-driven GTM narratives and integrated marketing campaigns across channels—events, webinars, email, web, and social—to inspire agency advertisers to grow with TikTok.
• Build Strategic Campaigns: Develop joint toolkits, pitch materials, and agency content strategies that arm internal teams and partners with actionable insights and creative storytelling.
• Plan & Deliver with Excellence: Manage launch calendars, budgets, and KPIs, surfacing opportunities and proactively addressing barriers to deliver measurable business results on time.
• Create High-Impact Content: Oversee best-in-class content development, collaborating with internal and external creative partners—writers, designers, creators, and agencies.
• Measure, Learn, Iterate: Track performance across campaigns, analyze results, and continuously optimize strategies for full-funnel success—from leads to incremental revenue.
• Scale What Works: Package successful regional strategies and share them globally, enabling other markets to replicate wins and drive broader impact.
• Champion Media Buying Agency Needs: Advocate for the voice of the customer by leveraging data and insights to influence internal teams and build solution-oriented narratives.
• Develop agency-specific toolkits, case studies, and success stories that agencies can leverage with their advertiser clients.
• Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders.
• Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs.

Qualifications

• Bachelor92s degree in Marketing, Business, or a related field.
• Knowledge of how to position and market product solutions to decision makers and practitioners.
• Proven track record of success in driving revenue growth in a product-led organization.
• Experience developing and executing GTM strategies to foster executive relationships with genuine interest in customers’ success.
• Excellent communication, presentation, and interpersonal skills.
• Experience working with CRM and marketing automation platforms (e.g., HubSpot).
• Interest and familiarity with adtech and automated solutions and an expert in digital advertising.

• Ability to thrive in a fast-paced environment and effectively manage multiple priorities. Bias toward delivery of outputs in MVP vs waterfall.
• Possess a proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations.
• Be highly data-driven, speaking the language of business results, while also possessing a strong creative marketing sensibility and campaign expertise.
• Strong XFN collaborator, representing and surfacing broader business drivers helping to guide the company to long-term success.
• Experience with advertising platforms and technologies.
• Able to travel to LA, Austin, or NY 1x or more per month to build, foster cross-functional and immediate team relationships.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover and connect. We value curiosity, humility, and impact, and pursue meaningful breakthroughs as one team.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the communities we reach.

TikTok Accommodation

TikTok provides reasonable accommodations in recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance, please reach out to us at https://tinyurl.com/RA-request

Job Information

The base salary range for this position in the selected city is $76,000 - $151,112 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay may be eligible for additional discretionary bonuses/incentives and restricted stock units. Benefits include medical, dental, and vision insurance from day one, a 401(k) plan with company match, parental leave, disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time (prorated). The Company reserves the right to modify benefits at any time.