Channel Marketing Manager Job at Pyramid Worldwide Search, Inc. in Boston

Channel Marketing Manager – Cybersecurity - Remote

Our client, a global leader in cybersecurity, is looking for a Channel Marketing Leader to develop and execute partner marketing initiatives to drive awareness, demand, and revenue growth through our partner ecosystem. This individual contributor role requires a combination of strategic thinking, project management, event execution, and relationship-building skills.

Remote East Coast USA

Compensation: Base salary $130K - $140K + bonus $5K

Responsibilities:

• Programmatically help build and scale the company’s channel marketing program, including To-Partner and Through-Partner marketing initiatives.
• Develop and execute partner marketing programs to drive demand and revenue growth through our partner ecosystem.
• Collaborate closely with internal stakeholders, including the sales, channel, and marketing teams, to align partner marketing initiatives with overall business goals.
• Plan, execute, and manage joint marketing activities with key partners, including co-branded campaigns, webinars, events, and lead generation programs.
• Manage the partner marketing calendar, ensuring timely execution of marketing activities and tracking performance metrics.
• Effectively manage all aspects of partner event execution (i.e., purchase request, campaign set-up, work with designers on graphics, the digital team on promotions, shipping material, conduct list clean-up, post-event follow-up, ROI tracking)
• Track and analyze ROI of partner marketing activities, including lead generation, pipeline contribution, and partner-sourced revenue.
• Establish a consistent partner engagement cadence, including webinars, newsletters, training sessions, and communications.
• Maintain and continually improve the partner portal with updated content, collateral, and tools.
• Collaborate with partners on co-branded assets such as case studies, solution briefs, and sales enablement materials. Maintain materials on the partner portal.
• Support partner enablement by promoting training and resources to help partners effectively market and sell company’s solutions.
• Conduct weekly partner marketing calls and send post-call actions to the internal channel stakeholders.

Position Requirements:

• The ideal candidate will have a track record of success in the development and execution of partner marketing campaigns and programs.
• 5+ years of experience in channel/partner in a B2B technology environment.
• Strong understanding of enterprise IT channels, alliances, and partner ecosystems (experience in cybersecurity or networking a plus).
• Skilled in planning and executing multi-touch marketing programs including digital, events, and partner communications.
• Experience with partner portals and marketing automation systems (Salesforce, Marketo, or equivalents).
• Demonstrated ability to measure and report ROI for partner marketing programs.
• Excellent verbal, written, and presentation skills with the ability to influence across internal teams and with external partners.
• Strong project management skills with a track record of organizing complex initiatives and delivering on deadlines.
• Travel is required 20%

Advantages:

• Experience managing partner advisory boards or steering committees.
• Familiarity with MDF (Marketing Development Funds) planning, execution, and reporting.
• Strong background in partner communications, including newsletters and digital engagement.
• Experience with partner automation tools (e.g., Impartner, Zift).
• Established relationships within the cybersecurity partner ecosystem.
• Ability to thrive in a fast-paced, global environment and balance strategic initiatives with tactical execution.