Shamin Hotels
Business Development Manager
The Business Development Manager's main focus is revenue generation that comes from groups and individuals patronizing Shula's American Kitchen at the Hilton Richmond Hotel & Spa/Short Pump. The Hilton Short Pump is a flagship property of Shamin Hotels, Central Virginia's largest hotel management company. We offer competitive pay and a benefits package that includes medical, vision, dental, life insurance, short- and long-term disability and a 401k plan. We also offer paid time off, a world class hotel discount program and a fun, friendly place to work. We work hard but have fun doing it and are proud of our commitment to excellence and outstanding guest service. In addition to sales skills, the BDM must be a great networker and a strong relationship builder, both externally in the marketplace and internally in the hotel. Their efforts are best spent on: knowing their local market, focusing on strong business segments, knowing the community and neighborhood, capturing the in-house guest, building relationships with organizations such as the Chamber of Commerce, CVB and charities, and having good plans and programs to get great referral business and word-of-mouth advertising. The BDM also can play an instrumental role in developing and executing programs in the hotel's marketing plan, holding events, running promotions and helping with media coverage. Groups The BDM may book groups for social and business events, seminars, trainings, private parties and other occasions. Groups may have regular needs, such as seminars and training, or they could be a seasonal or unique special occasion. These types of groups have options in both the restaurant and private dining rooms (PDR), depending on their needs. The bar also gives another area for BDMs to leverage with groups coming into the restaurant. The BDM will determine the needs and pair menu items accordingly. Local Market BDMs will review the major business segments in the local market, whether educational, government, pharmaceutical, financial, social, technology or other, and determine the best opportunities for the restaurant to capture business. BDMs may plan building blitzes, team up with sales and catering, set up lobby tastings, make special deliveries of Shula's American Kitchen items to promote, among other ideas. In-House Guests & Local Community A BDM that has a good list of local contacts, either from being a native, or having strong local ties is a significant plus. The more they know the local community, organizations, town/city initiatives/officials, charities, special interest groups, and especially the local media (TV, radio, newspaper), the more they can help generate awareness and be a spokesperson of the brand, the food and the quality. Other opportunities to leverage can include supporting the local high school teams, coaches, and others to help foster greater visibility. Local tastings, golf tournaments, sports games, and other events that typically draw many people can also represent opportunities to showcase Shula's American Kitchen or form special partnerships with other organizations and individuals. It is important for the BDM to know what groups are in-house through working closely with sales and catering. The relationships that the hotel has with businesses and individuals are highly leveraged. For example, a wedding booked for your ballroom can mean the possibility of a rehearsal dinner or brunch at Shula's. An in-house group may enjoy a Shula's American Kitchen experience one of their days or nights, where they have not made lunch or dinner plans. Visibility in the rooms, in the lobby, on the elevators, as well as mentions of Shula's when guests check in, will all help create additional visibility and exposure. When the hotel is especially full, a BDM may take the opportunity to have presence in the lobby, potentially providing a tasting of some of Shula's American Kitchen food. Social Media Marketing The BDM also will need to take a leadership role in developing and executing a social media marketing plan to raise awareness, traffic and sales for Shula's American Kitchen. Working with sales, marketing and other in-house and corporate teams, they will utilize existing platforms and accounts and recommend new tactics that leverage overall marketing strategies. Referral Network The BDMs secondary focus is to increase revenue through building an extensive referral network of businesses, in-house hotel concierge, as well as surrounding hotels and community. The BDM's community involvement can be Chamber of Commerce or other local associations where networking opportunities exist. The BDM's relationships with the local market help boost covers through word-of-mouth marketing. The BDM can increase the frequency of visits by our customers through strong loyalty and communications programs, like the Team Shula Customer Loyalty Program, ongoing referrals, in addition to delivery consistency, quality and an exceptional dining experience that is inherent in the Shula's American Kitchen brand and delivered by the Shula's team. The Business Development Manager will be a significant part of effectively reaching the local market, both in terms of brand awareness and visibility, and target marketing by segment, relationship building and filling their sales pipeline with prospects and customers with whom to stay in constant communication. Shamin Hotels is proud to be an equal opportunity employer and welcomes applicants from all backgrounds. We maintain a drug free work environment and require all applicants to agree to a pre-employment background check. We thank all applicants for their interest, but only those selected for an interview will be contacted. Qualifications Experience in fine dining, casual dining restaurants or in catering A flair for hospitality and extensive knowledge of food, wine and spirits Experience in a hotel environment is highly desirable Excellent written and verbal communications and presentation skills Experience with developing and executing social media marketing plans Deep understanding of, and contacts within, the local Richmond region business, tourism, media, arts and entertainment communities.
The Business Development Manager's main focus is revenue generation that comes from groups and individuals patronizing Shula's American Kitchen at the Hilton Richmond Hotel & Spa/Short Pump. The Hilton Short Pump is a flagship property of Shamin Hotels, Central Virginia's largest hotel management company. We offer competitive pay and a benefits package that includes medical, vision, dental, life insurance, short- and long-term disability and a 401k plan. We also offer paid time off, a world class hotel discount program and a fun, friendly place to work. We work hard but have fun doing it and are proud of our commitment to excellence and outstanding guest service. In addition to sales skills, the BDM must be a great networker and a strong relationship builder, both externally in the marketplace and internally in the hotel. Their efforts are best spent on: knowing their local market, focusing on strong business segments, knowing the community and neighborhood, capturing the in-house guest, building relationships with organizations such as the Chamber of Commerce, CVB and charities, and having good plans and programs to get great referral business and word-of-mouth advertising. The BDM also can play an instrumental role in developing and executing programs in the hotel's marketing plan, holding events, running promotions and helping with media coverage. Groups The BDM may book groups for social and business events, seminars, trainings, private parties and other occasions. Groups may have regular needs, such as seminars and training, or they could be a seasonal or unique special occasion. These types of groups have options in both the restaurant and private dining rooms (PDR), depending on their needs. The bar also gives another area for BDMs to leverage with groups coming into the restaurant. The BDM will determine the needs and pair menu items accordingly. Local Market BDMs will review the major business segments in the local market, whether educational, government, pharmaceutical, financial, social, technology or other, and determine the best opportunities for the restaurant to capture business. BDMs may plan building blitzes, team up with sales and catering, set up lobby tastings, make special deliveries of Shula's American Kitchen items to promote, among other ideas. In-House Guests & Local Community A BDM that has a good list of local contacts, either from being a native, or having strong local ties is a significant plus. The more they know the local community, organizations, town/city initiatives/officials, charities, special interest groups, and especially the local media (TV, radio, newspaper), the more they can help generate awareness and be a spokesperson of the brand, the food and the quality. Other opportunities to leverage can include supporting the local high school teams, coaches, and others to help foster greater visibility. Local tastings, golf tournaments, sports games, and other events that typically draw many people can also represent opportunities to showcase Shula's American Kitchen or form special partnerships with other organizations and individuals. It is important for the BDM to know what groups are in-house through working closely with sales and catering. The relationships that the hotel has with businesses and individuals are highly leveraged. For example, a wedding booked for your ballroom can mean the possibility of a rehearsal dinner or brunch at Shula's. An in-house group may enjoy a Shula's American Kitchen experience one of their days or nights, where they have not made lunch or dinner plans. Visibility in the rooms, in the lobby, on the elevators, as well as mentions of Shula's when guests check in, will all help create additional visibility and exposure. When the hotel is especially full, a BDM may take the opportunity to have presence in the lobby, potentially providing a tasting of some of Shula's American Kitchen food. Social Media Marketing The BDM also will need to take a leadership role in developing and executing a social media marketing plan to raise awareness, traffic and sales for Shula's American Kitchen. Working with sales, marketing and other in-house and corporate teams, they will utilize existing platforms and accounts and recommend new tactics that leverage overall marketing strategies. Referral Network The BDMs secondary focus is to increase revenue through building an extensive referral network of businesses, in-house hotel concierge, as well as surrounding hotels and community. The BDM's community involvement can be Chamber of Commerce or other local associations where networking opportunities exist. The BDM's relationships with the local market help boost covers through word-of-mouth marketing. The BDM can increase the frequency of visits by our customers through strong loyalty and communications programs, like the Team Shula Customer Loyalty Program, ongoing referrals, in addition to delivery consistency, quality and an exceptional dining experience that is inherent in the Shula's American Kitchen brand and delivered by the Shula's team. The Business Development Manager will be a significant part of effectively reaching the local market, both in terms of brand awareness and visibility, and target marketing by segment, relationship building and filling their sales pipeline with prospects and customers with whom to stay in constant communication. Shamin Hotels is proud to be an equal opportunity employer and welcomes applicants from all backgrounds. We maintain a drug free work environment and require all applicants to agree to a pre-employment background check. We thank all applicants for their interest, but only those selected for an interview will be contacted. Qualifications Experience in fine dining, casual dining restaurants or in catering A flair for hospitality and extensive knowledge of food, wine and spirits Experience in a hotel environment is highly desirable Excellent written and verbal communications and presentation skills Experience with developing and executing social media marketing plans Deep understanding of, and contacts within, the local Richmond region business, tourism, media, arts and entertainment communities.