Email Marketing Manager

Email Marketing Manager Position Reporting Relationships Reports toSenior Director E-Commerce Position Overview One of the worlds largest maternity retailers, is looking for someone tomanagethe execution of their email marketing initiatives that will drive key brand metrics. The Email MarketingManagerwillexecutedigital marketing communications from start to finish and is a key member of our clients CRM & Digital Marketing team. If you love marketing, data, and thrive in a fast-paced retail environment, we want to talk to you! Responsibilities of Email Marketing Manager: Email Marketing Define, implement, and executeemailmarketing strategy todrive business resultsas measured by ROAS,ROI analysis, and goals Manageemail campaign scheduling, setup, and testing Maintain email marketing and partner email calendar to ensure organizational alignment and timely email deployments OverseeSMS marketing efforts, including scheduling, execution, and growth of the program Develop monthlyemailcontent calendars to align with retail and promotional calendars Manage outside agencies to devise key strategies tosupport brand/retail goals, ensure KPI metrics are achieved and promotedaccording to brand standards Monitor, analyze, and report on performance, providingrecommendationsand datatobrand teams and management Ensure all campaigns are optimized and tested to achieve the best results Provide input around campaign planning based on results of previous campaigns Create channel-specific strategies(brand email, trigger email,SMS,CRM segmentation) Liaise with creative team on strategyandcreative asset development forall emails Qualificationfor Email Marketing Manager: Experience inShopify &Klaviyopreferred Experience withemail/content creation and analytics Extremely detail oriented Ability to adapt to changing deadlines and creative direction Entrepreneurial spirit & true interestindigital marketing Bachelors Degree At least 5 years of experience inemail marketing Intermediate level inMicrosoft Excel, with proficiency in rest of Microsoft Office Suite Metric driven, logical,creativeand curious Strong project management & organizational skills Ready to learn, grow, multi-task, and adapt in a fast-paced environment

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