Marketing Manager

Primary Responsibilities & Core Skillset The creative face of the company Ambassador of all brands and products Manage all aspects of marketing relationship(s)/engagement(s) on behalf of all companies KPI review and analysis to strategically drive revenue growth Cultivate strong team dynamics and results Strong intrapersonal and interpersonal skills Excellent verbal, non-verbal, written, and visual communication skills Research on new industry trends and tools and make recommendations to Leadership team, working closely with product development and design to maintain connection to the market at large Strategy & Leadership Engagement -Consult with Board of Directors (BOD) members to assist in driving individual and strategic business goals -Strategic planning for new solutions & improvements for current initiatives (per company) -Assist in managing third party ad agencies, support vendors, programmers, etc. Companies Website(s) Management -Strategic planning for website messaging, content and lead capture effectiveness -Monthly analytics evaluation with the goal of dialing in messaging and lead capture effectiveness -Creation/Management of landing pages for digital advertising and social media campaigns -Create/manage customer hosted websites (including SEO reviews, quarterly) -Maintenance/grooming of all sites (SEO & feedback based) -Maintain 'back-end' customer support for site(s) Social Media Programming -Strategic planning & management of all social media platforms; SSM optimization -Content creation/management as required for all platforms -Evaluation and adjustments to existing platform, quarterly, minimum -Provide support resources and consultation services to customer base as required Advertising Programming -Establish a quarterly budget for digital and traditional advertising -KPI review to support all advertising channels & messaging strategies for their effectiveness -Provide support resources and consultation services to customer base as required Corporate Newsletter(s) -Graphic design & creative content -Manage leadership/personnel to meet distribution needs -Editing & ghost wiring as needed, including content recommendations Sales Support & Engagement -Graphic design support for internal & external customer outreach -Creation of presentation pitch books as required -Creation/maintenance of CRM driven email communication campaigns -Maintain/manage centralized database of all created materials Events Management -Maintain/manage company apparel program(s) -Manage company review(s) on platforms; social/website/BBB/etc. -Coordinate, collect and submit all award program submissions -Coordination/execution for customer engagement events -Coordination of 3rd party trade shows - registration, set up/tear down, and logistics Experience Valid driver's license Familiarity with sales pipeline process, and the role marketing plays 2 years marketing team management experience 2 years marketing budget creation & planning 2 years digital marketing program management 2 years project/program management 4 years videography and/or photography firsthand experience 6 years marketing experience 6 years reading and creating sales based presentations KPI knowledge and utilization, tie to revenue, and team goals Budget management, and ROI analysis for overall marketing efforts Proven track record of sales growth (reporting) through marketing efforts Recruiting and onboarding of team members Customer Relationship Management (CRM) systems Familiarity with modular/offsite construction preferred Knowledge of the construction and/or building products industries at a minimum Marketing software familiarity -Lumion a plus -WIX website platform knowledge a plus -Hubspot software a plus -Google analytics a plus -Adobe creative suite a plus Benefits In addition to quality and safe working conditions, competitive wages, and employee career growth opportunities, we offer a benefits package that is among the best in the industry. Our comprehensive benefits encourage our employees and their families to build a lifelong relationship with us. Affordable Health Insurance Dental and Vision Plan 401(k) with 4% company match Life Insurance #J-18808-Ljbffr