The Estée Lauder Companies Inc.
Senior Manager, CRM Strategy, NA Online
The Estée Lauder Companies Inc., New York, New York, us, 10261
Overview
The Este Lauder Companies Inc.
is one of the worlds leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The companys products are sold in approximately 150 countries and territories under brand names including Este Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frdric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands (The Ordinary and NIOD), and BALMAIN Beauty. Description What Youll Do
The Sr. Manager of CRM will lead all strategy, planning, and execution across several channels (email, SMS, direct mail, and in browser messaging). They will be responsible for forecasting channel performance and reporting on campaign metrics and revenue, with a focus on converting non-buyers and driving retention and loyalty. This role will act as an extension of the brand team and will support multiple brands to drive an increase in year over year performance. This role also interacts with several internal partners such as creative, CDP, technology, and media teams. In addition, they will also manage the day-to-day relationship with core external partners like our ESP, production agencies, and Movable Ink. The candidate should thrive in a fast-paced environment, adapt to change easily, and be passionate about creating customer centric strategies. Email & SMS Marketing
Lead email and SMS strategy, ideation, planning and creative asset workflow with a focus on the Brand and Markets priorities for both US & CA. Function as the main point of contact for the ESP and collaborate with them on building, QA testing and sending each email. Lead weekly calls with the agency. Work with internal functions (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all copy and creative assets necessary to support e-mail and SMS programs. Lead brand e-mail briefing meetings & creative review meetings. Act as the primary CRM point of contact to liaise between Global Online and NA Online ensuring timely delivery of assets and strategic alignment on priorities. Own quarterly e-mail testing plan in partnership with ESP. Collaborate with the ESP to innovate within the email space and incorporate response analysis to optimize campaigns. QA all test email segments prior to email going live. Drive email and SMS contingency plans for key periods, collaborating with the agency to respond to real-time performance. Identify opportunities for segmenting promotional offers to a more relevant, targeted base. Own and lead the seasonal refresh of US and CA trigger e-mail, SMS, and Omni-Channel programs in collaboration with Global Online and creative teams.
Insights, Analytics & Reporting
Own the monitoring, tracking and reporting of email, SMS, and trigger performance on a weekly (sometimes daily) basis while focusing on competitive and industry trends. Utilize insights to inform future e-mail planning, including creative and segmentation optimizations. Stay informed on tools & innovations within the e-mail and SMS channel and present relevant opportunities and ideas to the Executive Director & the wider team. Gather data for analysis of sales and program-specific performance regularly for online marketing and retail campaigns; make recommendations to improve performance. Lead daily/weekly/monthly reporting on sales, traffic and customer behavior. Compile reports with key learnings and a summary of recommendations. Leverage CRM data to retain key customer cohorts with a focus on maximizing lifetime value. Ensure segments remain engaged after acquisition and support the long-term health of the customer base. Identify cohorts for retention and evaluate/size opportunities, create lookalike audiences. Track customer value over time: revenue, store visits, and average order value.
Promotions
Collaborate with the brand on ideation and development of e-mail and SMS promotional calendar as well as loyalty customer exclusives.
Innovation
Explore and evaluate new channels beyond e-mail and SMS that can drive meaningful growth for the brand (e.g., direct mail and in-browser messaging). Explore new mar-tech vendors to drive incremental revenue across email, SMS, and other channels. Utilize tech/automation to maximize efficiency and scale of retention efforts (e.g., personalization of retargeting). Partner with the technical organization to build products that improve the ability to retain and grow shoppers and increase brand loyalty. Advance CRM targeting across CRM channels and co-own a POV on the use of CDP 1P data in paid marketing with paid media leads.
Leadership
Lead and mentor CRM associate; effectively delegate tasks and responsibilities. Foster a collaborative and inclusive environment where team members can thrive. Conduct regular performance reviews and provide ongoing feedback to support growth.
Qualifications
6+ years experience in CRM and product marketing for a large consumer brand or fast-growing DTC brand; e-commerce experience strongly preferred; including experience with multiple growth channels and formats (email, push, SMS, paid media, social, video). Experience as a people leader is a plus (one direct report). Hands-on experience with campaign setup and execution within ESP (Braze canvas campaigns highly preferred). HTML/CSS knowledge is a plus; advanced email-specific coding and development experience is a plus. Performance marketing metrics experience (CPM, ROAS, CPA, CRC, CPC, LTV). Ability to analyze data, identify growth trends, present findings, and apply them to future programs. Proficiency in Google Analytics, Looker or Tableau. Strong communication and influence across executive, technical, and cross-functional audiences. Problem-solving skills with the ability to define problems and identify, test, and implement solutions and growth opportunities. Project and stakeholder management experience, including external agencies/vendors. Excellent time management with the ability to manage multiple projects concurrently. Performance-driven mindset and intellectual curiosity.
Pay Range
The anticipated base salary range for this position is
$99,400.00
to
$163,800.00 . Exact salary depends on experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this role is eligible for a bonus program and a share incentive plan. The Este Lauder Companies offers a variety of benefits to eligible employees, including health insurance, wellness programs, retirement plans, paid leave, holidays, and more. Equal Opportunity Employer
It is the Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression, sexual orientation, marital status, military service and veteran status, disability, or any other characteristic protected by law. Reasonable accommodations are provided as required. For accommodation assistance, contact USApplicantAccommodations@Estee.com. Note
Seniority level: Not Applicable Employment type: Full-time Job function: Other Industries: Personal Care Product Manufacturing #J-18808-Ljbffr
The Este Lauder Companies Inc.
is one of the worlds leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The companys products are sold in approximately 150 countries and territories under brand names including Este Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frdric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands (The Ordinary and NIOD), and BALMAIN Beauty. Description What Youll Do
The Sr. Manager of CRM will lead all strategy, planning, and execution across several channels (email, SMS, direct mail, and in browser messaging). They will be responsible for forecasting channel performance and reporting on campaign metrics and revenue, with a focus on converting non-buyers and driving retention and loyalty. This role will act as an extension of the brand team and will support multiple brands to drive an increase in year over year performance. This role also interacts with several internal partners such as creative, CDP, technology, and media teams. In addition, they will also manage the day-to-day relationship with core external partners like our ESP, production agencies, and Movable Ink. The candidate should thrive in a fast-paced environment, adapt to change easily, and be passionate about creating customer centric strategies. Email & SMS Marketing
Lead email and SMS strategy, ideation, planning and creative asset workflow with a focus on the Brand and Markets priorities for both US & CA. Function as the main point of contact for the ESP and collaborate with them on building, QA testing and sending each email. Lead weekly calls with the agency. Work with internal functions (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all copy and creative assets necessary to support e-mail and SMS programs. Lead brand e-mail briefing meetings & creative review meetings. Act as the primary CRM point of contact to liaise between Global Online and NA Online ensuring timely delivery of assets and strategic alignment on priorities. Own quarterly e-mail testing plan in partnership with ESP. Collaborate with the ESP to innovate within the email space and incorporate response analysis to optimize campaigns. QA all test email segments prior to email going live. Drive email and SMS contingency plans for key periods, collaborating with the agency to respond to real-time performance. Identify opportunities for segmenting promotional offers to a more relevant, targeted base. Own and lead the seasonal refresh of US and CA trigger e-mail, SMS, and Omni-Channel programs in collaboration with Global Online and creative teams.
Insights, Analytics & Reporting
Own the monitoring, tracking and reporting of email, SMS, and trigger performance on a weekly (sometimes daily) basis while focusing on competitive and industry trends. Utilize insights to inform future e-mail planning, including creative and segmentation optimizations. Stay informed on tools & innovations within the e-mail and SMS channel and present relevant opportunities and ideas to the Executive Director & the wider team. Gather data for analysis of sales and program-specific performance regularly for online marketing and retail campaigns; make recommendations to improve performance. Lead daily/weekly/monthly reporting on sales, traffic and customer behavior. Compile reports with key learnings and a summary of recommendations. Leverage CRM data to retain key customer cohorts with a focus on maximizing lifetime value. Ensure segments remain engaged after acquisition and support the long-term health of the customer base. Identify cohorts for retention and evaluate/size opportunities, create lookalike audiences. Track customer value over time: revenue, store visits, and average order value.
Promotions
Collaborate with the brand on ideation and development of e-mail and SMS promotional calendar as well as loyalty customer exclusives.
Innovation
Explore and evaluate new channels beyond e-mail and SMS that can drive meaningful growth for the brand (e.g., direct mail and in-browser messaging). Explore new mar-tech vendors to drive incremental revenue across email, SMS, and other channels. Utilize tech/automation to maximize efficiency and scale of retention efforts (e.g., personalization of retargeting). Partner with the technical organization to build products that improve the ability to retain and grow shoppers and increase brand loyalty. Advance CRM targeting across CRM channels and co-own a POV on the use of CDP 1P data in paid marketing with paid media leads.
Leadership
Lead and mentor CRM associate; effectively delegate tasks and responsibilities. Foster a collaborative and inclusive environment where team members can thrive. Conduct regular performance reviews and provide ongoing feedback to support growth.
Qualifications
6+ years experience in CRM and product marketing for a large consumer brand or fast-growing DTC brand; e-commerce experience strongly preferred; including experience with multiple growth channels and formats (email, push, SMS, paid media, social, video). Experience as a people leader is a plus (one direct report). Hands-on experience with campaign setup and execution within ESP (Braze canvas campaigns highly preferred). HTML/CSS knowledge is a plus; advanced email-specific coding and development experience is a plus. Performance marketing metrics experience (CPM, ROAS, CPA, CRC, CPC, LTV). Ability to analyze data, identify growth trends, present findings, and apply them to future programs. Proficiency in Google Analytics, Looker or Tableau. Strong communication and influence across executive, technical, and cross-functional audiences. Problem-solving skills with the ability to define problems and identify, test, and implement solutions and growth opportunities. Project and stakeholder management experience, including external agencies/vendors. Excellent time management with the ability to manage multiple projects concurrently. Performance-driven mindset and intellectual curiosity.
Pay Range
The anticipated base salary range for this position is
$99,400.00
to
$163,800.00 . Exact salary depends on experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this role is eligible for a bonus program and a share incentive plan. The Este Lauder Companies offers a variety of benefits to eligible employees, including health insurance, wellness programs, retirement plans, paid leave, holidays, and more. Equal Opportunity Employer
It is the Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression, sexual orientation, marital status, military service and veteran status, disability, or any other characteristic protected by law. Reasonable accommodations are provided as required. For accommodation assistance, contact USApplicantAccommodations@Estee.com. Note
Seniority level: Not Applicable Employment type: Full-time Job function: Other Industries: Personal Care Product Manufacturing #J-18808-Ljbffr