IPG Media Brands
Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world\'s most recognizable and iconic brands across a broad portfolio of sectors. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Overview
The Group Director, Digital Partnerships oversees the Partnerships strategy and go-to-market approach and team for all pure-play digital channels. The Group Director should be well-versed in all digital channels and able to articulate the role of each channel and how they bring a client\'s strategy to life and meet client business objectives. Using extensive digital landscape knowledge, past campaign performance, and research, the Director should justify investment recommendations.
Responsibilities
Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for the team\'s day-to-day responsibilities
Collaborate with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI\'s
Oversee investment plan development, recommendation and implementation, incorporating necessary rationale and research for client buy-in
Oversee the development of go-to-market strategy, recommendations and POVs
Develop staff through performance management and consistent feedback, helping them work toward professional goals
Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
Identify and present new and emerging partners and opportunities in the marketplace
Assist and facilitate all Initiative and IPG MB new business, revenue and industry initiatives; facilitate organic growth opportunities with current clients
Required Skills and Experience
Proven ability to interpret and analyze data to inform go-to-market strategies; strong ability to translate data into well-articulated ideas
Strong marketplace relationships with senior salespeople at major media companies
Creative approach to defining deal terms including pricing models and value based on client objectives
Proven track record with client relations and growing existing business
Knowledge of buying, planning, client presentation and reporting
Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
Mediabrands does not require candidates to have a college degree
Desired Skills and Experience
10+ years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry - 6+ years successful management of staff
Demonstrated critical thinking and problem-solving abilities
High level of comfort presenting to clients and internal team members
Solid understanding of marketing/communications process and the role of media partnerships in it
Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
Solid understanding of research tools
We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.
Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To meet personal needs and well-being, discretionary time off days and company-wide Appreciation Weeks and Wellness Days are provided. We also offer a competitive Total Compensation package, including a salary and eligibility for an annual discretionary incentive award.
The salary range for this position is posted below. The actual range paid will depend on factors including market considerations, budgetary considerations, tenure, and the candidate\'s skill set and qualifications.
Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties may change at any time with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. For applicants to jobs in the United States, if you require an accommodation to apply, please email accommodation@mbww.com.
About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients span many sectors including automotive, personal finance, CPG, pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 professionals in over 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range: $180,000 — $200,000 USD
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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world\'s most recognizable and iconic brands across a broad portfolio of sectors. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Overview
The Group Director, Digital Partnerships oversees the Partnerships strategy and go-to-market approach and team for all pure-play digital channels. The Group Director should be well-versed in all digital channels and able to articulate the role of each channel and how they bring a client\'s strategy to life and meet client business objectives. Using extensive digital landscape knowledge, past campaign performance, and research, the Director should justify investment recommendations.
Responsibilities
Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for the team\'s day-to-day responsibilities
Collaborate with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI\'s
Oversee investment plan development, recommendation and implementation, incorporating necessary rationale and research for client buy-in
Oversee the development of go-to-market strategy, recommendations and POVs
Develop staff through performance management and consistent feedback, helping them work toward professional goals
Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
Identify and present new and emerging partners and opportunities in the marketplace
Assist and facilitate all Initiative and IPG MB new business, revenue and industry initiatives; facilitate organic growth opportunities with current clients
Required Skills and Experience
Proven ability to interpret and analyze data to inform go-to-market strategies; strong ability to translate data into well-articulated ideas
Strong marketplace relationships with senior salespeople at major media companies
Creative approach to defining deal terms including pricing models and value based on client objectives
Proven track record with client relations and growing existing business
Knowledge of buying, planning, client presentation and reporting
Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
Mediabrands does not require candidates to have a college degree
Desired Skills and Experience
10+ years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry - 6+ years successful management of staff
Demonstrated critical thinking and problem-solving abilities
High level of comfort presenting to clients and internal team members
Solid understanding of marketing/communications process and the role of media partnerships in it
Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
Solid understanding of research tools
We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.
Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To meet personal needs and well-being, discretionary time off days and company-wide Appreciation Weeks and Wellness Days are provided. We also offer a competitive Total Compensation package, including a salary and eligibility for an annual discretionary incentive award.
The salary range for this position is posted below. The actual range paid will depend on factors including market considerations, budgetary considerations, tenure, and the candidate\'s skill set and qualifications.
Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties may change at any time with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. For applicants to jobs in the United States, if you require an accommodation to apply, please email accommodation@mbww.com.
About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients span many sectors including automotive, personal finance, CPG, pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 professionals in over 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range: $180,000 — $200,000 USD
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