Cox Communications
Senior Manager, Marketing Operations (RapidScale)
Cox Communications, Manchaca, Texas, United States, 78652
Overview
At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. Responsibilities
Senior Manager of Marketing Operations – Operations Management:
Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness; manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively. Data Analysis, Reporting & Governance:
Gather reporting requirements and deliver dashboards and reports on marketing performance and KPIs; monitor and analyze marketing performance metrics, track marketing\'s contribution to pipeline and revenue generation, and provide actionable insights to improve pipeline and revenue effectiveness; prepare and present regular reports on marketing performance and ROI to stakeholders; optimize marketing spend and channel effectiveness to ensure a high return on investment; analyze lead quality and funnel impact; manage governance of customer and prospect data to ensure accuracy, cleanliness, and up-to-date records; manage list analysis and import between sales and marketing to keep the database up-to-date, clean, and compliant. Budget Management:
Manage the marketing budget, under the leadership of the CMO, in collaboration with finance and marketing leadership stakeholders, maintain a consistent format, track expenditures, ensure alignment with strategic priorities, and identify cost-saving opportunities. Lead Management:
In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes to ensure leads are properly segmented and moved through the sales funnel in coordination with sales operations; ensure smooth handoff between marketing and sales and prompt, accurate lead responses. Project Management:
Coordinate cross-functional teams to ensure timely delivery of projects; oversee management of third-party marketing operations firm teams. Collaboration & Communication:
Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline through effective use of the marketing tech stack and best practices; liaise with external vendors and partners to enhance marketing efforts and initiatives. Qualifications
Minimum: Bachelor's degree in a related discipline and 8 years\' experience in a related field; alternatively, a master\'s degree with 6 years, a Ph.D. with 3 years, or 12 years of related experience. 3 years of experience in a management or lead role; experience collaborating with Sales, Sales Operations or cross-functional teams; experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics). Experience using data analysis tools (PowerBI) to interpret metrics and create actionable insights; skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions. Preferred Skills: Experience with budgeting and financial analysis. Familiarity with digital marketing channels, including SEO, PPC, and social media. Knowledge of data privacy regulations and best practices. Experience working within an MSP, Cloud Computing, or Technology company. Compensation
USD 108,800.00 - 181,400.00 per year. The base salary may vary within the anticipated base pay range based on location and the candidate\'s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits
The Company offers eligible employees paid time off, seven paid holidays per calendar year, and up to 160 hours of paid wellness annually for individual or family wellness needs. Additional paid time off is available for bereavement, voting, jury duty, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. Responsibilities
Senior Manager of Marketing Operations – Operations Management:
Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness; manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively. Data Analysis, Reporting & Governance:
Gather reporting requirements and deliver dashboards and reports on marketing performance and KPIs; monitor and analyze marketing performance metrics, track marketing\'s contribution to pipeline and revenue generation, and provide actionable insights to improve pipeline and revenue effectiveness; prepare and present regular reports on marketing performance and ROI to stakeholders; optimize marketing spend and channel effectiveness to ensure a high return on investment; analyze lead quality and funnel impact; manage governance of customer and prospect data to ensure accuracy, cleanliness, and up-to-date records; manage list analysis and import between sales and marketing to keep the database up-to-date, clean, and compliant. Budget Management:
Manage the marketing budget, under the leadership of the CMO, in collaboration with finance and marketing leadership stakeholders, maintain a consistent format, track expenditures, ensure alignment with strategic priorities, and identify cost-saving opportunities. Lead Management:
In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes to ensure leads are properly segmented and moved through the sales funnel in coordination with sales operations; ensure smooth handoff between marketing and sales and prompt, accurate lead responses. Project Management:
Coordinate cross-functional teams to ensure timely delivery of projects; oversee management of third-party marketing operations firm teams. Collaboration & Communication:
Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline through effective use of the marketing tech stack and best practices; liaise with external vendors and partners to enhance marketing efforts and initiatives. Qualifications
Minimum: Bachelor's degree in a related discipline and 8 years\' experience in a related field; alternatively, a master\'s degree with 6 years, a Ph.D. with 3 years, or 12 years of related experience. 3 years of experience in a management or lead role; experience collaborating with Sales, Sales Operations or cross-functional teams; experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics). Experience using data analysis tools (PowerBI) to interpret metrics and create actionable insights; skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions. Preferred Skills: Experience with budgeting and financial analysis. Familiarity with digital marketing channels, including SEO, PPC, and social media. Knowledge of data privacy regulations and best practices. Experience working within an MSP, Cloud Computing, or Technology company. Compensation
USD 108,800.00 - 181,400.00 per year. The base salary may vary within the anticipated base pay range based on location and the candidate\'s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits
The Company offers eligible employees paid time off, seven paid holidays per calendar year, and up to 160 hours of paid wellness annually for individual or family wellness needs. Additional paid time off is available for bereavement, voting, jury duty, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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