Cadillac / GM
Overview
Description Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the Michigan Global Tech Center three times per week, at minimum or other frequency dictated by the business. Relocation: This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. The Role: It is an exciting time to be a part of the Customer Care and Aftersales Marketing team! We are actively seeking an ambitious individual with best-in-class marketing leadership that will help catapult GM Genuine Parts and ACDelco into the next chapter of market share growth. This is a rare opportunity to gain unique B2B and B2C marketing experience by reshaping our parts brands through increased demand. As a Parts Brand Lead, you will be responsible to lead the strategy, development, integration and go to market readiness of all elements of the ACDelco/GM Genuine Parts marketing plan.
Responsibilities
Lead marketing plan execution through development of advertising campaign content and deliverables, with a focus on growing consideration and conversion.
Lead GM parts brands’ social media strategy.
Act as lead client with agency partners, ensuring clear direction and objectives are provided – write briefs, review and approve creative.
Actively pursue synergy opportunities with adjacent business channels.
Proactively lead collaboration with US Wholesale and Aftermarket Channel and Field teams to unlock further opportunities to grow demand.
Lead integration with all functional partners (PR, Media, Digital, CRM, Social, Promotions, Measurement, Product Information, Communications, and Shows/Events), to ensure all elements of the marketing plan are flawlessly executed aligned to business and marketing strategy.
Manage budgets on a timely and accurate basis.
Required Qualifications
Bachelor’s degree required in Marketing, Business or related field.
5-10 years relevant Marketing experience.
Has an inquisitive, can-do attitude and wants to win!
Relentless focus on customers.
Creative idea generator with an Innovate Now and Embrace Change mindset.
Able to develop an Own the Outcome strategic plan and lead organization through launch execution flawlessly.
Collaborative, Lead as One Team relationship builder – position works extensively with all business functions.
Self-starter with a drive for innovation and sales results.
Works well under pressure, ambiguity, and with tight deadlines.
Foster a metrics-based approach to glean insights and drive the business forward.
Can prioritize with strategy in mind, well organized and detail oriented.
Confident communicator/presenter.
Ability to travel up to 10%.
Preferred Qualifications
Master’s preferred.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Discrimination & Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, veteran status, or any other protected status in accordance with applicable laws.
Applicants may be required to complete role-related assessments and/or pre-employment screening. Accommodations are available for job seekers with disabilities. For accommodations, email Careers@GM.com or call 800-865-7580.
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Description Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the Michigan Global Tech Center three times per week, at minimum or other frequency dictated by the business. Relocation: This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. The Role: It is an exciting time to be a part of the Customer Care and Aftersales Marketing team! We are actively seeking an ambitious individual with best-in-class marketing leadership that will help catapult GM Genuine Parts and ACDelco into the next chapter of market share growth. This is a rare opportunity to gain unique B2B and B2C marketing experience by reshaping our parts brands through increased demand. As a Parts Brand Lead, you will be responsible to lead the strategy, development, integration and go to market readiness of all elements of the ACDelco/GM Genuine Parts marketing plan.
Responsibilities
Lead marketing plan execution through development of advertising campaign content and deliverables, with a focus on growing consideration and conversion.
Lead GM parts brands’ social media strategy.
Act as lead client with agency partners, ensuring clear direction and objectives are provided – write briefs, review and approve creative.
Actively pursue synergy opportunities with adjacent business channels.
Proactively lead collaboration with US Wholesale and Aftermarket Channel and Field teams to unlock further opportunities to grow demand.
Lead integration with all functional partners (PR, Media, Digital, CRM, Social, Promotions, Measurement, Product Information, Communications, and Shows/Events), to ensure all elements of the marketing plan are flawlessly executed aligned to business and marketing strategy.
Manage budgets on a timely and accurate basis.
Required Qualifications
Bachelor’s degree required in Marketing, Business or related field.
5-10 years relevant Marketing experience.
Has an inquisitive, can-do attitude and wants to win!
Relentless focus on customers.
Creative idea generator with an Innovate Now and Embrace Change mindset.
Able to develop an Own the Outcome strategic plan and lead organization through launch execution flawlessly.
Collaborative, Lead as One Team relationship builder – position works extensively with all business functions.
Self-starter with a drive for innovation and sales results.
Works well under pressure, ambiguity, and with tight deadlines.
Foster a metrics-based approach to glean insights and drive the business forward.
Can prioritize with strategy in mind, well organized and detail oriented.
Confident communicator/presenter.
Ability to travel up to 10%.
Preferred Qualifications
Master’s preferred.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Discrimination & Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, veteran status, or any other protected status in accordance with applicable laws.
Applicants may be required to complete role-related assessments and/or pre-employment screening. Accommodations are available for job seekers with disabilities. For accommodations, email Careers@GM.com or call 800-865-7580.
#J-18808-Ljbffr