Cox Communications
Senior Manager, Marketing Operations (RapidScale)
Cox Communications, Sachse, Texas, United States
Overview
At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
Key Responsibilities
Operations Management: Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness; manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
Data Analysis, Reporting & Governance: Gather reporting requirements and deliver dashboards and reports on marketing performance and KPIs; monitor and analyze marketing performance metrics and provide actionable insights to improve pipeline and revenue effectiveness; prepare and present regular reports on marketing performance and ROI; continuously analyze and optimize marketing spend and channel effectiveness; analyze lead quality and funnel impact; govern customer and prospect data to ensure accuracy and up-to-date information; manage list analysis and import processes between sales and marketing to maintain a clean and compliant database.
Budget Management: Manage the marketing budget under the leadership of the CMO, in collaboration with finance and marketing leadership, maintain a consistent format, track expenditures, and ensure alignment with strategic priorities; identify cost-saving opportunities and optimize resource allocation.
Lead Management: In collaboration with Demand Gen, oversee lead creation, nurturing and scoring, ensuring proper segmentation and movement through the sales funnel in coordination with sales operations; ensure smooth handoff between marketing and sales and prompt, accurate lead responses.
Project Management: Coordinate cross-functional teams to ensure timely delivery of projects; oversee management of third-party marketing operations firm teams.
Collaboration & Communication: Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of the marketing tech stack and best practices; liaise with external vendors and partners to enhance marketing efforts.
Qualifications Minimum:
Bachelor's degree in a related discipline and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years' experience in a related field; or 12 years' experience in a related field.
3 years of experience in a management or lead role
Experience collaborating with Sales, Sales Operations or cross-functional teams
Experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics)
Experience using data analysis tools (Power BI) to interpret metrics and create actionable insights
Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions
Preferred Skills:
Experience with budgeting and financial analysis
Familiarity with digital marketing channels, including SEO, PPC, and social media
Knowledge of data privacy regulations and best practices
Experience working within an MSP, Cloud Computing, or Technology company
Compensation:
USD 108,800.00 - 181,400.00 per year. Compensation includes a base salary within this range and may vary based on location, candidate knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties and the company’s needs; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for personal or family wellness. Employees are also eligible for additional paid time off such as bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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Key Responsibilities
Operations Management: Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness; manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
Data Analysis, Reporting & Governance: Gather reporting requirements and deliver dashboards and reports on marketing performance and KPIs; monitor and analyze marketing performance metrics and provide actionable insights to improve pipeline and revenue effectiveness; prepare and present regular reports on marketing performance and ROI; continuously analyze and optimize marketing spend and channel effectiveness; analyze lead quality and funnel impact; govern customer and prospect data to ensure accuracy and up-to-date information; manage list analysis and import processes between sales and marketing to maintain a clean and compliant database.
Budget Management: Manage the marketing budget under the leadership of the CMO, in collaboration with finance and marketing leadership, maintain a consistent format, track expenditures, and ensure alignment with strategic priorities; identify cost-saving opportunities and optimize resource allocation.
Lead Management: In collaboration with Demand Gen, oversee lead creation, nurturing and scoring, ensuring proper segmentation and movement through the sales funnel in coordination with sales operations; ensure smooth handoff between marketing and sales and prompt, accurate lead responses.
Project Management: Coordinate cross-functional teams to ensure timely delivery of projects; oversee management of third-party marketing operations firm teams.
Collaboration & Communication: Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of the marketing tech stack and best practices; liaise with external vendors and partners to enhance marketing efforts.
Qualifications Minimum:
Bachelor's degree in a related discipline and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years' experience in a related field; or 12 years' experience in a related field.
3 years of experience in a management or lead role
Experience collaborating with Sales, Sales Operations or cross-functional teams
Experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics)
Experience using data analysis tools (Power BI) to interpret metrics and create actionable insights
Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions
Preferred Skills:
Experience with budgeting and financial analysis
Familiarity with digital marketing channels, including SEO, PPC, and social media
Knowledge of data privacy regulations and best practices
Experience working within an MSP, Cloud Computing, or Technology company
Compensation:
USD 108,800.00 - 181,400.00 per year. Compensation includes a base salary within this range and may vary based on location, candidate knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties and the company’s needs; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for personal or family wellness. Employees are also eligible for additional paid time off such as bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
#J-18808-Ljbffr