Cox Communications
Senior Manager, Marketing Operations (RapidScale)
Cox Communications, Farmers Branch, Texas, United States
Overview
At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
Responsibilities
Operations Management:
Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
Data Analysis, Reporting & Governance:
Gather reporting requirements and deliver dashboards and reports on marketing performance and KPIs; monitor and analyze marketing performance metrics and provide actionable insights to improve pipeline and revenue effectiveness; prepare and present regular reports on marketing performance and ROI to stakeholders; continuously analyze and optimize marketing spend and channel effectiveness; analyze lead quality and funnel impact; manage governance of customer and prospect data; manage list analysis and import processes between sales and marketing to keep the database up-to-date, clean, and compliant.
Budget Management:
Manage the marketing budget under the leadership of the CMO, collaborate with finance and marketing leadership, maintain a consistent format, ensure budget adherence, track expenditures, and align with strategic priorities; identify cost-saving opportunities and optimize resource allocation.
Lead Management:
In collaboration with Demand Gen, oversee lead creation, nurturing and scoring; ensure leads are properly segmented and moved through the sales funnel in coordination with sales operations; ensure smooth handoff between marketing and sales and timely, accurate responses to leads.
Project Management:
Coordinate cross-functional teams to ensure timely delivery of projects; oversee management of third-party marketing operations firm team.
Collaboration & Communication:
Work with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of the marketing tech stack and best practices; liaise with external vendors and partners to enhance marketing efforts and initiatives.
Qualifications Minimum:
Bachelor's degree in a related discipline and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 year experience in a related field; or 12 years' experience in a related field.
3 years of experience in a management or lead role.
Experience collaborating with Sales, Sales Operations or cross-functional teams.
Experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (Google Analytics).
Experience using data analysis tools (PowerBI) to interpret metrics and create actionable insights.
Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.
Preferred Skills:
Experience with budgeting and financial analysis.
Familiarity with digital marketing channels, including SEO, PPC, and social media.
Knowledge of data privacy regulations and best practices.
Experience working within an MSP, Cloud Computing, or Technology company.
Salary:
USD 108,800.00 - 181,400.00 per year. The base salary may vary within the anticipated base pay range based on factors such as location and the candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Eligibility:
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
Responsibilities
Operations Management:
Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
Data Analysis, Reporting & Governance:
Gather reporting requirements and deliver dashboards and reports on marketing performance and KPIs; monitor and analyze marketing performance metrics and provide actionable insights to improve pipeline and revenue effectiveness; prepare and present regular reports on marketing performance and ROI to stakeholders; continuously analyze and optimize marketing spend and channel effectiveness; analyze lead quality and funnel impact; manage governance of customer and prospect data; manage list analysis and import processes between sales and marketing to keep the database up-to-date, clean, and compliant.
Budget Management:
Manage the marketing budget under the leadership of the CMO, collaborate with finance and marketing leadership, maintain a consistent format, ensure budget adherence, track expenditures, and align with strategic priorities; identify cost-saving opportunities and optimize resource allocation.
Lead Management:
In collaboration with Demand Gen, oversee lead creation, nurturing and scoring; ensure leads are properly segmented and moved through the sales funnel in coordination with sales operations; ensure smooth handoff between marketing and sales and timely, accurate responses to leads.
Project Management:
Coordinate cross-functional teams to ensure timely delivery of projects; oversee management of third-party marketing operations firm team.
Collaboration & Communication:
Work with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of the marketing tech stack and best practices; liaise with external vendors and partners to enhance marketing efforts and initiatives.
Qualifications Minimum:
Bachelor's degree in a related discipline and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 year experience in a related field; or 12 years' experience in a related field.
3 years of experience in a management or lead role.
Experience collaborating with Sales, Sales Operations or cross-functional teams.
Experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (Google Analytics).
Experience using data analysis tools (PowerBI) to interpret metrics and create actionable insights.
Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.
Preferred Skills:
Experience with budgeting and financial analysis.
Familiarity with digital marketing channels, including SEO, PPC, and social media.
Knowledge of data privacy regulations and best practices.
Experience working within an MSP, Cloud Computing, or Technology company.
Salary:
USD 108,800.00 - 181,400.00 per year. The base salary may vary within the anticipated base pay range based on factors such as location and the candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Eligibility:
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
#J-18808-Ljbffr