CarGurus
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Senior Product Marketing Associate
role at
CarGurus
Overview At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
The Product Marketing team is at the center of understanding our customers and their needs to help the Product team develop products customers love and tell others about. This role provides exposure to the full go-to-market lifecycle—from research and positioning to launch execution and driving product adoption. You will work with Product Marketing Managers to understand customers more deeply, develop insights, and create messaging frameworks, product proof points, creative, sales collateral, and other marketing assets to effectively take products to market and drive revenue with both dealers and consumers.
What You'll Do
Support in developing, executing, analyzing and actioning customer research to understand needs and pain points and generate insights for product development.
Create product messaging and language to clearly communicate value propositions to customers and prospects.
With Dealers: Work with the Sales team to make strategic recommendations and provide tools and resources to communicate the value of dealer products. Create marketing collateral, pitch decks, and other sales enablement materials that are clear, consistent, aligned with CarGurus brand, and resonant with dealers.
For consumers: Partner with Creative and Performance Marketing teams to drive the performance creative roadmap and brief development, ensuring assets are updated and optimized to drive response (e.g., ads, emails, landing pages, testimonials, videos).
Help identify and bring best practices in the US to the UK, Canada, and other CarGurus markets.
Communicate with key business partners to drive transparency and enable successful cross-team partnerships.
What You'll Bring
Experience: 2+ years in marketing, preferably at a tech company
Excellent business sense and curiosity; ability to internalize material quickly and research to establish a foundation for strategic work
Strong written and verbal communication skills with the ability to adapt tone to brand guidelines
Solid quantitative and analytic skills
Resourcefulness and a solution-oriented mindset
Strong work ethic and accountability
Appetite to work in a fast-paced, collaborative environment
Interest in gaining experience across multiple leaders and marketing projects
Bachelor’s degree (writing-intensive and/or quantitative major preferred) with 2+ years relevant work experience
Working at CarGurus We reward curiosity and passion with best-in-class benefits and compensation, including equity for all employees. Our career development and ERGs help people build connections while making an impact. A flexible hybrid model and generous time off support work-life balance. Perks include daily lunch, employee discounts, wellness apps, commuting cost coverage, and more to help you focus on what matters.
We welcome all CarGurus strives to be a place where people can bring their authentic selves. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. We encourage you to tell your recruiter if you require accommodations in the hiring process.
Role Details
Seniority level : Associate
Employment type : Full-time
Job function : Marketing and Sales
Industries : Technology, Information and Internet
Referrals increase your chances of interviewing at CarGurus. Get notified about new Product Marketing Associate jobs in
Boston, MA .
#J-18808-Ljbffr
Senior Product Marketing Associate
role at
CarGurus
Overview At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
The Product Marketing team is at the center of understanding our customers and their needs to help the Product team develop products customers love and tell others about. This role provides exposure to the full go-to-market lifecycle—from research and positioning to launch execution and driving product adoption. You will work with Product Marketing Managers to understand customers more deeply, develop insights, and create messaging frameworks, product proof points, creative, sales collateral, and other marketing assets to effectively take products to market and drive revenue with both dealers and consumers.
What You'll Do
Support in developing, executing, analyzing and actioning customer research to understand needs and pain points and generate insights for product development.
Create product messaging and language to clearly communicate value propositions to customers and prospects.
With Dealers: Work with the Sales team to make strategic recommendations and provide tools and resources to communicate the value of dealer products. Create marketing collateral, pitch decks, and other sales enablement materials that are clear, consistent, aligned with CarGurus brand, and resonant with dealers.
For consumers: Partner with Creative and Performance Marketing teams to drive the performance creative roadmap and brief development, ensuring assets are updated and optimized to drive response (e.g., ads, emails, landing pages, testimonials, videos).
Help identify and bring best practices in the US to the UK, Canada, and other CarGurus markets.
Communicate with key business partners to drive transparency and enable successful cross-team partnerships.
What You'll Bring
Experience: 2+ years in marketing, preferably at a tech company
Excellent business sense and curiosity; ability to internalize material quickly and research to establish a foundation for strategic work
Strong written and verbal communication skills with the ability to adapt tone to brand guidelines
Solid quantitative and analytic skills
Resourcefulness and a solution-oriented mindset
Strong work ethic and accountability
Appetite to work in a fast-paced, collaborative environment
Interest in gaining experience across multiple leaders and marketing projects
Bachelor’s degree (writing-intensive and/or quantitative major preferred) with 2+ years relevant work experience
Working at CarGurus We reward curiosity and passion with best-in-class benefits and compensation, including equity for all employees. Our career development and ERGs help people build connections while making an impact. A flexible hybrid model and generous time off support work-life balance. Perks include daily lunch, employee discounts, wellness apps, commuting cost coverage, and more to help you focus on what matters.
We welcome all CarGurus strives to be a place where people can bring their authentic selves. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. We encourage you to tell your recruiter if you require accommodations in the hiring process.
Role Details
Seniority level : Associate
Employment type : Full-time
Job function : Marketing and Sales
Industries : Technology, Information and Internet
Referrals increase your chances of interviewing at CarGurus. Get notified about new Product Marketing Associate jobs in
Boston, MA .
#J-18808-Ljbffr