BioSpace
Associate Director, Omnichannel Strategy - Migraine
BioSpace, Florham Park, New Jersey, us, 07932
Associate Director, Omnichannel Strategy - Migraine
Join to apply for the
Associate Director, Omnichannel Strategy - Migraine
role at
BioSpace
Company
AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and TikTok.
Job Description The Associate Director for Omnichannel Strategy plays a critical role in enhancing marketing and customer engagement through innovative, insight-driven strategies. This position is pivotal in Business Unit Franchise teams while driving the evolution of omnichannel marketing strategies across various platforms. This role champions digital transformation, building a learning environment that embraces innovation, drives high performance, and enhances customer engagement.
Key Responsibilities
Strategic Leadership:
Evolve and refine omnichannel and digital marketing strategies to align with brand priorities
Define innovative use cases, including AI/ML, managing cross-functional partners to develop, execute and measure (MABI, Lab, BTS, FPAT, APS, etc.)
Act as a strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners
Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the experience for Health Care Professionals (HCPs) and Consumers (including NBA/suggestions)
Establish a dotted line to the Digital Lab / Future Fit Digital in our DNA Enterprise roadmap and capabilities
Audience Strategy:
Lead the development of audience strategies to engage key stakeholders effectively, ensuring campaigns are tailored
Channel Analysis: analyze channels to identify the most effective way to reach the target audience (reachability waterfall)
Define and deliver audience strategy with actionable lists/audiences and activation criteria across channels
Customer Journey Flows/Content/Message Mapping:
Develop and refine customer journey flows and content to optimize touchpoints across the customer experience continuum, including downstream actions (CTA/MVA), enhancing engagement and driving the business forward
Monitoring and Optimizing Omnichannel Marketing:
Monitor marketing performance across channels and devise data-driven optimization strategies
Identify and build testing plans; develop and manage tactic test plans with rigorous quality control before, during, and after campaigns
Collaboration and Alignment:
Collaborate effectively in a matrixed environment, aligning priorities with cross-functional partners including Media, Market Research, Analytics, Digital Lab, BTS, and others
Partner with Digital Lab to review and align scopes and determine in-house vs. external agency work
Qualifications
Bachelors degree in Business or Marketing; MBA preferred. 8-10 years of relevant experience.
Expertise in designing digital and omnichannel projects with a deep understanding of brand strategy and marketing metrics
Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence
Strong communication skills to articulate strategies and insights effectively
Experience in pharmaceutical, agency, vendor, or brand environments is preferred
Additional Information
The compensation range described below is the range of possible base pay compensation for this role at the time of posting and may vary by geographic location. Individual compensation will depend on many factors and may differ from the posted range.
We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance and 401(k) for eligible employees.
This job is eligible to participate in short-term and long-term incentive programs
AbbVie is an equal opportunity employer. Equal Opportunity Employer/Veterans/Disabled. For more information, visit the AbbVie Equal Employment Opportunity site.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html. For reasonable accommodations, visit https://www.abbvie.com/join-us/reasonable-accommodations.html
#J-18808-Ljbffr
Associate Director, Omnichannel Strategy - Migraine
role at
BioSpace
Company
AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and TikTok.
Job Description The Associate Director for Omnichannel Strategy plays a critical role in enhancing marketing and customer engagement through innovative, insight-driven strategies. This position is pivotal in Business Unit Franchise teams while driving the evolution of omnichannel marketing strategies across various platforms. This role champions digital transformation, building a learning environment that embraces innovation, drives high performance, and enhances customer engagement.
Key Responsibilities
Strategic Leadership:
Evolve and refine omnichannel and digital marketing strategies to align with brand priorities
Define innovative use cases, including AI/ML, managing cross-functional partners to develop, execute and measure (MABI, Lab, BTS, FPAT, APS, etc.)
Act as a strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners
Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the experience for Health Care Professionals (HCPs) and Consumers (including NBA/suggestions)
Establish a dotted line to the Digital Lab / Future Fit Digital in our DNA Enterprise roadmap and capabilities
Audience Strategy:
Lead the development of audience strategies to engage key stakeholders effectively, ensuring campaigns are tailored
Channel Analysis: analyze channels to identify the most effective way to reach the target audience (reachability waterfall)
Define and deliver audience strategy with actionable lists/audiences and activation criteria across channels
Customer Journey Flows/Content/Message Mapping:
Develop and refine customer journey flows and content to optimize touchpoints across the customer experience continuum, including downstream actions (CTA/MVA), enhancing engagement and driving the business forward
Monitoring and Optimizing Omnichannel Marketing:
Monitor marketing performance across channels and devise data-driven optimization strategies
Identify and build testing plans; develop and manage tactic test plans with rigorous quality control before, during, and after campaigns
Collaboration and Alignment:
Collaborate effectively in a matrixed environment, aligning priorities with cross-functional partners including Media, Market Research, Analytics, Digital Lab, BTS, and others
Partner with Digital Lab to review and align scopes and determine in-house vs. external agency work
Qualifications
Bachelors degree in Business or Marketing; MBA preferred. 8-10 years of relevant experience.
Expertise in designing digital and omnichannel projects with a deep understanding of brand strategy and marketing metrics
Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence
Strong communication skills to articulate strategies and insights effectively
Experience in pharmaceutical, agency, vendor, or brand environments is preferred
Additional Information
The compensation range described below is the range of possible base pay compensation for this role at the time of posting and may vary by geographic location. Individual compensation will depend on many factors and may differ from the posted range.
We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance and 401(k) for eligible employees.
This job is eligible to participate in short-term and long-term incentive programs
AbbVie is an equal opportunity employer. Equal Opportunity Employer/Veterans/Disabled. For more information, visit the AbbVie Equal Employment Opportunity site.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html. For reasonable accommodations, visit https://www.abbvie.com/join-us/reasonable-accommodations.html
#J-18808-Ljbffr