Life University
Join to apply for the
Manager, Brand & Digital Marketing
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Life University 1 day ago Be among the first 25 applicants Join to apply for the
Manager, Brand & Digital Marketing
role at
Life University Get AI-powered advice on this job and more exclusive features. Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels. Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events. Script, plan, and oversee production of video and digital media. Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics. Execute brand awareness and program lead-generation initiatives. Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system. Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results. Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment. Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations. Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout. Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results. Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO). Support SEO strategy utilizing BrightEdge or similar software. Conduct keyword research and apply results to advertising, website, and social media content. Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development. Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others. Capture photo and video as needed to complement professional services and enhance marketing output. Design digital ads using Adobe, Canva, or similar software. Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives. Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal. Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes. May manage marketing personnel. Assumes additional responsibilities and supports special projects as requested. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Higher Education Referrals increase your chances of interviewing at Life University by 2x Get notified about new Brand Manager jobs in
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Manager, Brand & Digital Marketing
role at
Life University 1 day ago Be among the first 25 applicants Join to apply for the
Manager, Brand & Digital Marketing
role at
Life University Get AI-powered advice on this job and more exclusive features. Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels. Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events. Script, plan, and oversee production of video and digital media. Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics. Execute brand awareness and program lead-generation initiatives. Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system. Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results. Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment. Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations. Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout. Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results. Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO). Support SEO strategy utilizing BrightEdge or similar software. Conduct keyword research and apply results to advertising, website, and social media content. Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development. Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others. Capture photo and video as needed to complement professional services and enhance marketing output. Design digital ads using Adobe, Canva, or similar software. Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives. Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal. Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes. May manage marketing personnel. Assumes additional responsibilities and supports special projects as requested. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Higher Education Referrals increase your chances of interviewing at Life University by 2x Get notified about new Brand Manager jobs in
Marietta, GA . Events Marketing Manager, Experiential Marketing
Atlanta, GA $100,000.00-$120,000.00 9 hours ago Atlanta Metropolitan Area $100,000.00-$115,000.00 5 days ago Atlanta, GA $90,000.00-$100,000.00 1 week ago Sr. Manager, Integrated Marketing - OM Services
Atlanta, GA $102,060.00-$125,000.00 1 week ago Manager, Marketing & Promotions, FIFA World Cup 2026 - Atlanta, GA
Atlanta, GA $80,000.00-$90,000.00 2 weeks ago Atlanta, GA $160,000.00-$186,000.00 2 hours ago Manager, Brand Management - Coca-Cola Trademark
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Sandy Springs, GA $140,000.00-$170,000.00 18 hours ago Atlanta, GA $94,500.00-$175,500.00 1 week ago Atlanta, GA $145,000.00-$170,000.00 2 weeks ago Atlanta, GA $75,000.00-$85,000.00 1 week ago Atlanta, GA $95,000.00-$110,000.00 1 week ago Atlanta, GA $100,000.00-$145,000.00 1 week ago Solutions Marketing, Manager or Sr. Manager (Remote)
Atlanta, GA $97,000.00-$160,000.00 2 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr