The New York Times
Overview
The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of everything we do. Our newsroom reports from nearly 160 countries, and we focus on how readers experience our journalism across print, audio, digital, and apps. Our business strategy centers on making journalism so good that its worth paying for. About the Role The New York Times is looking for an experienced Paid Search Lead to join our new in-house Paid Acquisition team to oversee strategy across Google Ads, Microsoft Ads and the latest search formats. You will be responsible for our keyword portfolio, implementing advanced automation, and driving incremental subscription revenue growth through world-class paid search performance. You will lead the end-to-end search strategy from execution and optimization to platform innovation ensuring our campaigns deliver impact at scale. As the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization while also pushing our program forward through new features and best practices. Your expertise will be critical in accelerating turnaround times, streamlining operations, and maximizing results across all paid search channels. You will be based at our headquarters in New York, NY. This is a hybrid role with a requirement of 3 days in the office weekly. Responsibilities
Lead end-to-end paid search strategy, execution, and optimization Manage keyword research, account structure, ad copy testing, and bidding strategies Leverage automation, scripts, and bulk editing to scale efficiently Develop testing roadmaps to improve performance outcomes in copy, bidding, placements Collaborate with in-house teams to develop and build ads based on performance insights Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift) Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities Analyze performance trends on an ongoing basis and benchmark across key metrics (e.g., CVR, CPA) to make impactful optimizations Report to the Platform Lead within the Paid Acquisition team Basic Qualifications
5+ years' experience managing paid search campaigns at scale (agency or in-house) 2+ years experience in performance marketing Expertise in Meta Ads Manager and at least two additional search platforms 5+ years' expertise in keyword strategy, bidding, and automation using project management best practices to deliver error-free campaigns 5+ years' experience hitting ROAS, CPA, or CPI goals Google Ads or Microsoft Ads certifications #LI- Hybrid REQ-018821 The annual base pay range for this role is between: $105,000 - $120,000 USD The New York Times Company is committed to being the worlds best source of independent, reliable and quality journalism. We embrace a diverse workforce and encourage applicants from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of protected characteristics. The U.S. EEOC Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails for unrelated issues will not receive a response. The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable laws. For information about The New York Times' privacy practices for job applicants, click here. Please beware of fraudulent job postings. The New York Times will not ask for financial information or payments. If you encounter a fraudulent posting or offer, report it to NYT applicants at NYTapplicants@nytimes.com. Apply for this job
* Indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf How did you hear about this job? * Legal authorization to work in the country where the position is located? * Will you require sponsorship for employment visa status in the future? * Voluntary Disclosures & Self Identify Questions Individuals seeking employment are considered without regard to race, color, religion, national origin, sex, marital status, ancestry, disability, veteran status, or sexual orientation. Completing the Voluntary Disclosure form is optional and will be kept confidential. Voluntary Self-Identification of Disability (Form CC-305) and related information are provided for government reporting purposes. Completion is voluntary and confidential. For more details, see the relevant policy and form information. Public Disability and Equal Employment Opportunity information is provided for compliance with applicable laws. If you see a fake or fraudulent job posting, you can report it to NYT applicants at NYTapplicants@nytimes.com. #J-18808-Ljbffr
The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of everything we do. Our newsroom reports from nearly 160 countries, and we focus on how readers experience our journalism across print, audio, digital, and apps. Our business strategy centers on making journalism so good that its worth paying for. About the Role The New York Times is looking for an experienced Paid Search Lead to join our new in-house Paid Acquisition team to oversee strategy across Google Ads, Microsoft Ads and the latest search formats. You will be responsible for our keyword portfolio, implementing advanced automation, and driving incremental subscription revenue growth through world-class paid search performance. You will lead the end-to-end search strategy from execution and optimization to platform innovation ensuring our campaigns deliver impact at scale. As the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization while also pushing our program forward through new features and best practices. Your expertise will be critical in accelerating turnaround times, streamlining operations, and maximizing results across all paid search channels. You will be based at our headquarters in New York, NY. This is a hybrid role with a requirement of 3 days in the office weekly. Responsibilities
Lead end-to-end paid search strategy, execution, and optimization Manage keyword research, account structure, ad copy testing, and bidding strategies Leverage automation, scripts, and bulk editing to scale efficiently Develop testing roadmaps to improve performance outcomes in copy, bidding, placements Collaborate with in-house teams to develop and build ads based on performance insights Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift) Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities Analyze performance trends on an ongoing basis and benchmark across key metrics (e.g., CVR, CPA) to make impactful optimizations Report to the Platform Lead within the Paid Acquisition team Basic Qualifications
5+ years' experience managing paid search campaigns at scale (agency or in-house) 2+ years experience in performance marketing Expertise in Meta Ads Manager and at least two additional search platforms 5+ years' expertise in keyword strategy, bidding, and automation using project management best practices to deliver error-free campaigns 5+ years' experience hitting ROAS, CPA, or CPI goals Google Ads or Microsoft Ads certifications #LI- Hybrid REQ-018821 The annual base pay range for this role is between: $105,000 - $120,000 USD The New York Times Company is committed to being the worlds best source of independent, reliable and quality journalism. We embrace a diverse workforce and encourage applicants from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of protected characteristics. The U.S. EEOC Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails for unrelated issues will not receive a response. The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable laws. For information about The New York Times' privacy practices for job applicants, click here. Please beware of fraudulent job postings. The New York Times will not ask for financial information or payments. If you encounter a fraudulent posting or offer, report it to NYT applicants at NYTapplicants@nytimes.com. Apply for this job
* Indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf How did you hear about this job? * Legal authorization to work in the country where the position is located? * Will you require sponsorship for employment visa status in the future? * Voluntary Disclosures & Self Identify Questions Individuals seeking employment are considered without regard to race, color, religion, national origin, sex, marital status, ancestry, disability, veteran status, or sexual orientation. Completing the Voluntary Disclosure form is optional and will be kept confidential. Voluntary Self-Identification of Disability (Form CC-305) and related information are provided for government reporting purposes. Completion is voluntary and confidential. For more details, see the relevant policy and form information. Public Disability and Equal Employment Opportunity information is provided for compliance with applicable laws. If you see a fake or fraudulent job posting, you can report it to NYT applicants at NYTapplicants@nytimes.com. #J-18808-Ljbffr