West Virginia Staffing
VP, Digital Marketing
Dodge Construction Network (Dodge) is seeking a dynamic and performance-driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid, and social marketing strategies. This hands-on role will lead the optimization and redevelopment of Dodge's marketing websites, ensuring they are high-performing, secure, and aligned with customer needs. This role is ideal for a digital leader with strong MarTech acumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue. This is a full-time position and reports directly to the Chief Marketing Officer. This is a remote, home-office based role and candidates located in the continental United States will be considered. Expected travel is 10% for this role. Essential Functions
Lead Generation (with strong focus on high-volume SMB) Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels. Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey. Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality. Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement. Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture. In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems and that lead qualification and opportunity conversion metrics are accurate. Website Strategy, Maintenance, Performance and Redevelopment Manage, and as needed, update or upgrade the existing Dodge marketing websites. Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements. Ensure that Dodge content is published in a highly visible and easily accessible manner. Maintain a high SEO score for the websites. In partnership with CTO, ensure that websites are secure and well-defended from malicious actors. Lead the strategy, redesign, redevelopment, and potential integration of the sites in partnership with Marketing, Product, and Sales leaders. Develop a deep understanding of our customer segments to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects. Website content input from Product leadership on product/solution value propositions and competitive differentiation. Input from Research and Economist teams for distribution of proprietary content. Partnership with Sales teams to obtain compelling customer testimonials. Martech & Digital Infrastructure Leadership Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales and RevOps systems. Education Requirement
Bachelor's degree in a related field or equivalent education and work experience. Required Experience, Knowledge, and Skills
10+ years in digital marketing, with a strong track record of high-volume SMB lead generation and revenue-focused growth. Expert in performance marketing, including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing. Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI. Strong analytical and data-driven mindset, fluent in attribution modeling, funnel analysis, and ROAS optimization. Advanced proficiency in MarTech, including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive. Hands-on experience with website strategy and optimization, including multi-site management, SEO, UX, and site performance improvement. Strategic yet execution-oriented, able to synthesize complex product/customer landscapes into clear, impactful marketing actions. Strong cross-functional collaborator, experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow. Customer- and outcome-focused, with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems. Background in B2B SaaS, tech, or fast-paced digital environments preferred. About Dodge Construction Network
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement. Dodge is the catalyst for modern construction. Salary Disclosure
Base Salary Range: $180,000-$220,000. This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full-time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus. For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status. A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal, state, and local ordinances. Reasonable Accommodation: Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com. Equal Employment Opportunity Statement: Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law.
Dodge Construction Network (Dodge) is seeking a dynamic and performance-driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid, and social marketing strategies. This hands-on role will lead the optimization and redevelopment of Dodge's marketing websites, ensuring they are high-performing, secure, and aligned with customer needs. This role is ideal for a digital leader with strong MarTech acumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue. This is a full-time position and reports directly to the Chief Marketing Officer. This is a remote, home-office based role and candidates located in the continental United States will be considered. Expected travel is 10% for this role. Essential Functions
Lead Generation (with strong focus on high-volume SMB) Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels. Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey. Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality. Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement. Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture. In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems and that lead qualification and opportunity conversion metrics are accurate. Website Strategy, Maintenance, Performance and Redevelopment Manage, and as needed, update or upgrade the existing Dodge marketing websites. Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements. Ensure that Dodge content is published in a highly visible and easily accessible manner. Maintain a high SEO score for the websites. In partnership with CTO, ensure that websites are secure and well-defended from malicious actors. Lead the strategy, redesign, redevelopment, and potential integration of the sites in partnership with Marketing, Product, and Sales leaders. Develop a deep understanding of our customer segments to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects. Website content input from Product leadership on product/solution value propositions and competitive differentiation. Input from Research and Economist teams for distribution of proprietary content. Partnership with Sales teams to obtain compelling customer testimonials. Martech & Digital Infrastructure Leadership Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales and RevOps systems. Education Requirement
Bachelor's degree in a related field or equivalent education and work experience. Required Experience, Knowledge, and Skills
10+ years in digital marketing, with a strong track record of high-volume SMB lead generation and revenue-focused growth. Expert in performance marketing, including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing. Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI. Strong analytical and data-driven mindset, fluent in attribution modeling, funnel analysis, and ROAS optimization. Advanced proficiency in MarTech, including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive. Hands-on experience with website strategy and optimization, including multi-site management, SEO, UX, and site performance improvement. Strategic yet execution-oriented, able to synthesize complex product/customer landscapes into clear, impactful marketing actions. Strong cross-functional collaborator, experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow. Customer- and outcome-focused, with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems. Background in B2B SaaS, tech, or fast-paced digital environments preferred. About Dodge Construction Network
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement. Dodge is the catalyst for modern construction. Salary Disclosure
Base Salary Range: $180,000-$220,000. This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full-time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus. For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status. A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal, state, and local ordinances. Reasonable Accommodation: Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com. Equal Employment Opportunity Statement: Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law.