MeBe
Lead Generation Marketing - ABA Community Outreach
MeBe, San Diego, California, United States, 92154
Overview MeBe is seeking a hands-on, results-driven Lead Generation Marketing Manager to grow our referral pipeline across 10 locations. This role is responsible for operating the platforms to power our multi-channel, referral generation efforts using Monday.com CRM. The ideal candidate is a hands-on expert in sales operations and marketing campaign execution.
You could be just the right applicant for this job Read all associated information and make sure to apply. Responsibilities
Execute a multi-channel marketing outreach strategy to generate qualified ABA referrals leveraging our systems, tools and assets. Manage the referral campaign calendar, ensuring each site launches 3 campaigns per month: email campaign, postcard drop, and drop-off campaign. Manage and assign a catalog of branded assets, and project manage the creation of new assets aligned with MeBe’s brand guidelines. Order resources to fulfill campaigns, managing spending responsibly. Track and adjust campaign workflows across regions to optimize reach and effectiveness. Develop and roll out a MeBe Evangelist Program to promote local brand advocacy through strategic in-person engagements. CRM & System Operations
Administer and optimize Monday.com CRM workflows, ensuring accurate documentation of outreach, follow-ups, and lead status to generate reports and dashboards. Ensure high-quality data in Monday.com CRM by auditing monthly email campaigns and postcard campaigns. Complete PostGrid direct mail campaigns, ensuring timely monthly postcard drops and clean data for future drops. Maintain and improve systems infrastructure to support outreach, tracking, and reporting across the referral lifecycle. Provide monthly progress updates to the Senior Leadership Team, reporting on KPIs as determined after onboarding. Referral Development
Manage BDS activity to qualify referral contact information and achieve weekly outreach goals to key personas (pediatricians, psychologists, daycares, schools). Collaborate with Site Directors and internal stakeholders to align local outreach with care availability and service lines. Organize and project manage in-person events (drop-offs, lunch and learns, networking events) for referrers, parents, and MeBe families. Digital Marketing & Community Engagement
Build lists of targeted Facebook and LinkedIn groups. Post weekly on MeBe’s Facebook, LinkedIn, and Instagram pages to grow brand visibility. Support BDSs in meeting their weekly posting quotas on LinkedIn and Facebook. Manage brand awareness activity on Reddit. Online Reputation & Review Management
Implement Yelp and Google review growth strategies, with a goal of one positive review per platform per month. Monitor and engage with reviews to maintain a strong brand presence. Performance Analysis & Optimization
Achieve measurable success by meeting defined referral generation goals. Establish KPIs for campaigns and the team; regularly report on performance and adjust outreach strategies based on data. Continuously assess and enhance BDS performance, processes, tools, and campaign strategies using performance insights. BDS Management
Ensure BDS activities are aligned with site-specific referral goals, campaign timelines, and organizational priorities. Recruit, manage, and mentor the Business Development Specialist (BDS) team. Provide ongoing training, support, and feedback to drive results and accountability. Set clear KPIs for BDS team members and monitor productivity and outcomes via dashboards. Qualifications
3+ years of experience in referral generation, business development, and sales leadership. Deep CRM operations experience to build and manage outreach initiatives and performance. Strong familiarity with tools such as Monday.com CRM, PostGrid, Facebook, LinkedIn, Canva or comparable. Demonstrated success in referral generation, campaign execution, and performance tracking. Excellent technical, organizational, analytical, and communication skills. Experience in ABA therapy, pediatric services, or behavioral healthcare preferred. Benefits
Industry benchmarked, competitive pay. Compensation Range: $75,000 - $85,000 per year. 29 paid days off Medical, Vision, Dental Life, AD&D, Accident, Hospital Indemnity, Short Term Disability, and Critical Illness Insurance Access to mental health resources Discounted pet insurance 401k program Monthly CEU Trainings and CEU reimbursement Tuition discounts through University Partnerships Expansive treatment spaces; multiple settings available (clinic, in-home, schools, telehealth) Scheduling department handles reschedules, cancellations, and permanent changes to schedules Computer and work tools provided Company-sponsored events for employees MeBe provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. Visit us online at http://www.mebefamily.com/
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You could be just the right applicant for this job Read all associated information and make sure to apply. Responsibilities
Execute a multi-channel marketing outreach strategy to generate qualified ABA referrals leveraging our systems, tools and assets. Manage the referral campaign calendar, ensuring each site launches 3 campaigns per month: email campaign, postcard drop, and drop-off campaign. Manage and assign a catalog of branded assets, and project manage the creation of new assets aligned with MeBe’s brand guidelines. Order resources to fulfill campaigns, managing spending responsibly. Track and adjust campaign workflows across regions to optimize reach and effectiveness. Develop and roll out a MeBe Evangelist Program to promote local brand advocacy through strategic in-person engagements. CRM & System Operations
Administer and optimize Monday.com CRM workflows, ensuring accurate documentation of outreach, follow-ups, and lead status to generate reports and dashboards. Ensure high-quality data in Monday.com CRM by auditing monthly email campaigns and postcard campaigns. Complete PostGrid direct mail campaigns, ensuring timely monthly postcard drops and clean data for future drops. Maintain and improve systems infrastructure to support outreach, tracking, and reporting across the referral lifecycle. Provide monthly progress updates to the Senior Leadership Team, reporting on KPIs as determined after onboarding. Referral Development
Manage BDS activity to qualify referral contact information and achieve weekly outreach goals to key personas (pediatricians, psychologists, daycares, schools). Collaborate with Site Directors and internal stakeholders to align local outreach with care availability and service lines. Organize and project manage in-person events (drop-offs, lunch and learns, networking events) for referrers, parents, and MeBe families. Digital Marketing & Community Engagement
Build lists of targeted Facebook and LinkedIn groups. Post weekly on MeBe’s Facebook, LinkedIn, and Instagram pages to grow brand visibility. Support BDSs in meeting their weekly posting quotas on LinkedIn and Facebook. Manage brand awareness activity on Reddit. Online Reputation & Review Management
Implement Yelp and Google review growth strategies, with a goal of one positive review per platform per month. Monitor and engage with reviews to maintain a strong brand presence. Performance Analysis & Optimization
Achieve measurable success by meeting defined referral generation goals. Establish KPIs for campaigns and the team; regularly report on performance and adjust outreach strategies based on data. Continuously assess and enhance BDS performance, processes, tools, and campaign strategies using performance insights. BDS Management
Ensure BDS activities are aligned with site-specific referral goals, campaign timelines, and organizational priorities. Recruit, manage, and mentor the Business Development Specialist (BDS) team. Provide ongoing training, support, and feedback to drive results and accountability. Set clear KPIs for BDS team members and monitor productivity and outcomes via dashboards. Qualifications
3+ years of experience in referral generation, business development, and sales leadership. Deep CRM operations experience to build and manage outreach initiatives and performance. Strong familiarity with tools such as Monday.com CRM, PostGrid, Facebook, LinkedIn, Canva or comparable. Demonstrated success in referral generation, campaign execution, and performance tracking. Excellent technical, organizational, analytical, and communication skills. Experience in ABA therapy, pediatric services, or behavioral healthcare preferred. Benefits
Industry benchmarked, competitive pay. Compensation Range: $75,000 - $85,000 per year. 29 paid days off Medical, Vision, Dental Life, AD&D, Accident, Hospital Indemnity, Short Term Disability, and Critical Illness Insurance Access to mental health resources Discounted pet insurance 401k program Monthly CEU Trainings and CEU reimbursement Tuition discounts through University Partnerships Expansive treatment spaces; multiple settings available (clinic, in-home, schools, telehealth) Scheduling department handles reschedules, cancellations, and permanent changes to schedules Computer and work tools provided Company-sponsored events for employees MeBe provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. Visit us online at http://www.mebefamily.com/
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