Thesocial Lights
Group Director, Care + Engagement
Thesocial Lights, Minneapolis, Minnesota, United States, 55443
Overview
Group Director, Care + Engagement
–
Department:
Social Media Management;
Employment Type:
Full Time;
Location:
Minneapolis, MN;
Reporting To:
Vice President of Social Experience;
Compensation:
$140,000 - $159,999 / year
Check out the role overview below If you are confident you have got the right skills and experience, apply today. At The Social Lights, we’re a band of creative and energetic problem-solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media and brand communities. In other words, our superpower is transforming social capital into brand equity. The Group Director of Care + Engagement is responsible for setting the vision, standards, and craft expectations for the entire social media management team and across various client accounts. A core focus of this role is leading how we listen to social media, ensuring the team is continuously tapped into audience conversations, emerging behaviors, and platform trends; guiding the team in translating this listening into actionable cultural insights and learnings. The Group Director also ensures consistent integration with strategy, creative, and influence teams to keep social thinking at the center of everything we do. Beyond craft, they oversee talent development and growth, helping individuals build expertise and evolve their careers within or beyond the Social Media Management discipline. They also shape scopes, define resourcing plans, and serve as the voice of the Social Media Management team within agency leadership. The right fit for this role has a relentless passion for communities, is social-obsessed, and can connect brand strategy with consumers seamlessly without any of those “fellow kids” vibes that turn people off to brand social. This key discipline leader is capable of multi-tiered team leadership, brings a point-of-view on brand social, is a master at social channels and the insights that power consumer culture online. This role works seamlessly with cross-disciplinary leads to determine short-term and long-term business needs for clients and nurtures a culture of collaboration and teaching. Key Responsibilities To succeed in this role, the Group Director of Care + Engagement must be a skilled leader with a growth mindset, strong problem-solving abilities, and a sharp sense of where to focus time and energy. This is a key opportunity to lead impactful work, grow and support talented people, and help build the agency’s reputation and bottom line. Discipline Responsibilities Own client social media approach
Lead the development and evolution of the client’s social media approach, including tools, processes, team structure, and strategic vision.
Oversee social media work across accounts
Ensure that social teams are delivering high-quality, consistent work across all client accounts by providing oversight, direction, and hands-on support as needed to maintain excellence and effectiveness.
Drive operational excellence with AI-enabled solutions
Identify and implement scalable systems and AI tools for scheduling, publishing, moderation, measurement, and reporting to help teams operate efficiently and stay ahead of emerging capabilities.
Lead platform and partner relationships
Stay at the forefront of social platform trends, features, and updates while managing relationships with key platform partners and tools vendors.
Establish and enforce discipline best practices
Define and maintain high standards for content planning, publishing cadence, engagement tactics, and community management across the agency.
Partner with Strategy to elevate social thinking
Work closely with the strategy team to ensure social media insights and platform fluency are fully integrated into strategic deliverables, presentations, and campaign planning.
Champion innovation and learning
Keep the agency ahead of the curve by identifying new tools, technologies, and trends and translating them into actionable guidance and workflows.
Uphold quality and consistency of deliverables
Ensure that all social outputs from daily content to campaign activations meet quality expectations and align with client goals and platform best practices.
Support new business and internal collaboration
Contribute to pitches, workshops, and cross-functional projects by offering thought leadership and actionable insights grounded in social media expertise.
Support strategy through reporting and insights
Collaborate with the strategy team on performance measurement and reporting to ensure social data informs smarter decisions and sharp storytelling.
Fuel creative work with community and listening insights
Provide creative and strategy teams with insights derived from community management, comment trends, and social listening to inspire work that reflects real audience behaviors and interests.
Collaboration and Presentation Responsibilities Seamlessly collaborate alongside multi-disciplinary TSL Directors and their teams to develop social-first ideas and bring Care + Engagement thinking into all work throughout the agency. Collaborate with cross-agency partners on behalf of client interests. Present strategic thinking and outputs to clients and internal partners. Demonstrate presentation prowess by presenting ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well-beyond what is written on a slide; ultimately helping internal and external partners see the value The Social Lights offers and how our ideas directly solve the challenge at hand. Agency Thought Leadership Contribute to The Social Light’s profile in the industry and community through owned and earned strategies, including social content, speaking engagements, panels, written articles, industry associations, and other relevant support. Instill an agency-wide culture of curiosity, productivity and proactivity particularly related to content/engagement trends and innovations. Promote and encourage a positive workplace culture dedicated to serving clients first and delivering a high standard of work on their behalf. Champion a workplace dedicated to client service excellence and the delivery of superlative work standards. People Management Build and manage high-performing teams with appropriate skills and knowledge of a best-in-class social agency. Strategically lead and cultivate high-performing account teams, advocates and direct reports, fostering a culture of excellence to drive collective growth and success. Build and manage high-performing teams with appropriate skills and knowledge. Work with direct reports to set measurable annual objectives, conduct bi-weekly check-ins and scheduled employee reviews, and provide continual and specific feedback to help each employee continue on their path to growth. Develop direct reports through ongoing coaching, skills development and encourage participation and/or memberships that foster growth and development. Identify and champion growth opportunities for agency personnel. Anticipate hiring needs, actively contribute to the hiring process for content and engagement roles, and assist in onboarding new team members. Create and present internal training content with the intent to continue advancing team skills and development across the agency. Orchestrate and oversee the integration and onboarding process for new team members, ensuring assimilation into our organization with the structure of the 30/60/90 day check-ins and fostering a culture of excellence from the outset. Skills, Knowledge and Expertise
Bachelor’s degree or equivalent experience 8+ years of experience, preferably in an agency setting 6+ years of social media management experience Experience in social media is required Excellent time management, organization, and prioritization skills Strong interpersonal skills; communication, relationship building and conflict resolution Able to maintain confidentiality with business relations, personnel matters, and proprietary matters Ability to manage up, down and laterally to achieve objectives Familiarity with Asana, Slack, Box and the Google suite of tools Experience with Sprout, Khoros, Sprinklr, Hootsuite, Canva, CapCut, and other social media tools greatly preferred Benefits
Medical Insurance Dental Insurance Voluntary Vision Insurance HSA and Dependent Care FSA 401k + Company Match Generous PTO Policy Cell Phone Stipend Paid Parking Technology Enablement + AI Tools Summer Hours + Flexible Work Options Dog-Friendly Office
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Group Director, Care + Engagement
–
Department:
Social Media Management;
Employment Type:
Full Time;
Location:
Minneapolis, MN;
Reporting To:
Vice President of Social Experience;
Compensation:
$140,000 - $159,999 / year
Check out the role overview below If you are confident you have got the right skills and experience, apply today. At The Social Lights, we’re a band of creative and energetic problem-solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media and brand communities. In other words, our superpower is transforming social capital into brand equity. The Group Director of Care + Engagement is responsible for setting the vision, standards, and craft expectations for the entire social media management team and across various client accounts. A core focus of this role is leading how we listen to social media, ensuring the team is continuously tapped into audience conversations, emerging behaviors, and platform trends; guiding the team in translating this listening into actionable cultural insights and learnings. The Group Director also ensures consistent integration with strategy, creative, and influence teams to keep social thinking at the center of everything we do. Beyond craft, they oversee talent development and growth, helping individuals build expertise and evolve their careers within or beyond the Social Media Management discipline. They also shape scopes, define resourcing plans, and serve as the voice of the Social Media Management team within agency leadership. The right fit for this role has a relentless passion for communities, is social-obsessed, and can connect brand strategy with consumers seamlessly without any of those “fellow kids” vibes that turn people off to brand social. This key discipline leader is capable of multi-tiered team leadership, brings a point-of-view on brand social, is a master at social channels and the insights that power consumer culture online. This role works seamlessly with cross-disciplinary leads to determine short-term and long-term business needs for clients and nurtures a culture of collaboration and teaching. Key Responsibilities To succeed in this role, the Group Director of Care + Engagement must be a skilled leader with a growth mindset, strong problem-solving abilities, and a sharp sense of where to focus time and energy. This is a key opportunity to lead impactful work, grow and support talented people, and help build the agency’s reputation and bottom line. Discipline Responsibilities Own client social media approach
Lead the development and evolution of the client’s social media approach, including tools, processes, team structure, and strategic vision.
Oversee social media work across accounts
Ensure that social teams are delivering high-quality, consistent work across all client accounts by providing oversight, direction, and hands-on support as needed to maintain excellence and effectiveness.
Drive operational excellence with AI-enabled solutions
Identify and implement scalable systems and AI tools for scheduling, publishing, moderation, measurement, and reporting to help teams operate efficiently and stay ahead of emerging capabilities.
Lead platform and partner relationships
Stay at the forefront of social platform trends, features, and updates while managing relationships with key platform partners and tools vendors.
Establish and enforce discipline best practices
Define and maintain high standards for content planning, publishing cadence, engagement tactics, and community management across the agency.
Partner with Strategy to elevate social thinking
Work closely with the strategy team to ensure social media insights and platform fluency are fully integrated into strategic deliverables, presentations, and campaign planning.
Champion innovation and learning
Keep the agency ahead of the curve by identifying new tools, technologies, and trends and translating them into actionable guidance and workflows.
Uphold quality and consistency of deliverables
Ensure that all social outputs from daily content to campaign activations meet quality expectations and align with client goals and platform best practices.
Support new business and internal collaboration
Contribute to pitches, workshops, and cross-functional projects by offering thought leadership and actionable insights grounded in social media expertise.
Support strategy through reporting and insights
Collaborate with the strategy team on performance measurement and reporting to ensure social data informs smarter decisions and sharp storytelling.
Fuel creative work with community and listening insights
Provide creative and strategy teams with insights derived from community management, comment trends, and social listening to inspire work that reflects real audience behaviors and interests.
Collaboration and Presentation Responsibilities Seamlessly collaborate alongside multi-disciplinary TSL Directors and their teams to develop social-first ideas and bring Care + Engagement thinking into all work throughout the agency. Collaborate with cross-agency partners on behalf of client interests. Present strategic thinking and outputs to clients and internal partners. Demonstrate presentation prowess by presenting ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well-beyond what is written on a slide; ultimately helping internal and external partners see the value The Social Lights offers and how our ideas directly solve the challenge at hand. Agency Thought Leadership Contribute to The Social Light’s profile in the industry and community through owned and earned strategies, including social content, speaking engagements, panels, written articles, industry associations, and other relevant support. Instill an agency-wide culture of curiosity, productivity and proactivity particularly related to content/engagement trends and innovations. Promote and encourage a positive workplace culture dedicated to serving clients first and delivering a high standard of work on their behalf. Champion a workplace dedicated to client service excellence and the delivery of superlative work standards. People Management Build and manage high-performing teams with appropriate skills and knowledge of a best-in-class social agency. Strategically lead and cultivate high-performing account teams, advocates and direct reports, fostering a culture of excellence to drive collective growth and success. Build and manage high-performing teams with appropriate skills and knowledge. Work with direct reports to set measurable annual objectives, conduct bi-weekly check-ins and scheduled employee reviews, and provide continual and specific feedback to help each employee continue on their path to growth. Develop direct reports through ongoing coaching, skills development and encourage participation and/or memberships that foster growth and development. Identify and champion growth opportunities for agency personnel. Anticipate hiring needs, actively contribute to the hiring process for content and engagement roles, and assist in onboarding new team members. Create and present internal training content with the intent to continue advancing team skills and development across the agency. Orchestrate and oversee the integration and onboarding process for new team members, ensuring assimilation into our organization with the structure of the 30/60/90 day check-ins and fostering a culture of excellence from the outset. Skills, Knowledge and Expertise
Bachelor’s degree or equivalent experience 8+ years of experience, preferably in an agency setting 6+ years of social media management experience Experience in social media is required Excellent time management, organization, and prioritization skills Strong interpersonal skills; communication, relationship building and conflict resolution Able to maintain confidentiality with business relations, personnel matters, and proprietary matters Ability to manage up, down and laterally to achieve objectives Familiarity with Asana, Slack, Box and the Google suite of tools Experience with Sprout, Khoros, Sprinklr, Hootsuite, Canva, CapCut, and other social media tools greatly preferred Benefits
Medical Insurance Dental Insurance Voluntary Vision Insurance HSA and Dependent Care FSA 401k + Company Match Generous PTO Policy Cell Phone Stipend Paid Parking Technology Enablement + AI Tools Summer Hours + Flexible Work Options Dog-Friendly Office
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